Richard Dyer’s Paradoxes

By Katie Paczynska

Paradox 1

The star must be simultaneously ordinary and extraordinary for the consumer.The following slides show the examples of Paradox 1.

Examples of Paradox 1: Beyoncé & Jay-Z

On the left: Extraordinary example of Beyoncé and Jay-Z preforming on the stage for the audience. On the right: Ordinary picture of them presenting their casual, private life and spending time together like normal people.

Example of paradox 1:Shakira

On the left: extraordinary Shakira performing, On the right: ordinary Shakira & her husband, Footballer Gerard Piqué.

Paradox 1: Rihanna & Drake

On the left: extraordinary Rihanna andDrake performing, on the right: ordinary as a private couple, on a basketball match

Paradox 1:Justin Bieber & Selena Gomez

On the left: extraordinary Selena and JustinPreforming on the stage, on the left : ordinary example of the picture from theirs private life.

Paradox 2

The star must be simultaneously present and absent for the consumer.

The following slides show the examples of Paradox 2.

Paradox 2: Katy Perry (Absent)

Paradox 2: Katy Perry (Present)

Paradox 2: Lady Gaga (Absent)

Paradox 2: Lady Gaga (Present)

Paradox 2: Nicki Minaj (Absent)

Paradox 2: Nicki Minaj (Present)