Richa 08IT063 Final Report

8/6/2019 Richa 08IT063 Final Report

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Summer internship Project report 08IT063

2 | P a g e I n s t i t u t e o f M a n a g e m e n t T e c h n o l o g y

Executive summary

The objective of the project is to study and understand the end to end functioning and

the process involved in the integrated reporting Portal (IRP) 360.

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.The brand

Airtel comes from Bharti Airtel Limited, Indias largest integrated and the first private

telecom services provider with a footprint in all the 23 telecom circles. All the

backhand IT solutions for Airtel are provided by IBM on the basis of its requirements.

Bharti requires IBM to design, develop and operate a reporting Portal viz IRP 360

(An intranet portal for Airtel and IBM) for MIS, reports that would cater to the

information needs (pertaining to day to day operations) of management team of Bharti

Airtel across different BUs mobility, Telemedia and AES. On the other hand the

responsibility of IBM is to provide technical direction and control of IBM project

personnel and to provide a framework for the project planning, communication and

reporting. IBM will also manage any sub-contractors who might be part of this

project.

IRP 360 is one of the major IT initiatives taken by Bharti to do away with its

problems being faced while communicating with its IT solution team IBM by

providing a successful intranet solution through this portal.

Now the question is, what made Bharti to come up with such portal?

For that a detailed analysis of the business requirements put forth by Bharti to IBM

were collected and simultaneously the responsibilities of IBM and Bharti as well were

gathered and studied.The hierarchy that exists in the process involved was figured out

as in which level of designation was responsibility for which task responsibility and

role in the functioning system of IRP 360.

Earlier in the absence of any such portal, the reports were sent through other means

possible:

y Net meetings


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y E-Mails

y Uploaded on a server, then fetched through a link/URL

y Even physically at times

But there were lots of drawbacks to this type of means of communication.

y Most important one was the security issues which led to risks of information

being leaked or getting into wrong hands. Server use to get overloaded which

results in breakdown.

y Another drawback was that the rights were restricted on a server.

y The space was limited to a capacity in Megabytes only.

y But for a successful business its important that each and every representative

and the employee involved in the project at that time must be in a position to

access these reports at any point of time.

Thus the need for a portal aroused.

Post IRP 360:

Lot of issues that earlier existed in the company with respect to the communication

problem got solved through meetings, mails etc.

But with the introduction of IRP360 a lot of benefits were achieved:

y The portal has a huge capacity in Gigabytes, and is easily accessible and far

cheaper.

y The reports are updated on a daily basis as against the time-lag problem that

uses to exist in the system.

The various sources from where the data is fetched are:

y BI

y Arbor


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And finally the data reports get published for a free access to all the team members

involved.

The published report is the summarized report because a dump report is not of any

importance to the employees at executive level. So a more focus is emphasized

towards IRP and the summarized reports that are published on it. Therefore only the

summarized report gets published on IRP.

y People at executive and CEO level are more concerned about the summarized

report instead of a dump one.

y The dump reports are huge in size which in turn makes theserver loaded.

y Also a dump report requires being refreshed daily which is difficult.

Thus IRP 360 publishes only summarized reports.


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Introduction

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The brand

Airtel comes from Bharti Airtel Limited, Indias largest integrated and the first private

telecom services provider with a footprint in all the 23 telecom circles. All the

backhand IT solutions for Airtel are provided by IBM on the basis of its requirements.

Bharti requires IBM to design, develop and operate a reporting Portal viz IRP 360

(An intranet portal for Airtel and IBM) for MIS, reports that would cater to the

information needs (pertaining to day to day operations) of management team of Bharti

Airtel across different BUs mobility, Telemedia and AES. On the other hand the

responsibility of IBM is to provide technical direction and control of IBM project

personnel and to provide a framework for project planning, communication and

reporting. IBM will also manage any sub-contractors who might be part of this

project.

The objective of the project is to study and understand the end to end functioning and

the process involved in the integrated reporting Portal (IRP) 360.


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The print screen of the home page of IRP360 shows how it is login and the reports are

accessed internally.

The IRP 360 is an application meant for catering to the Bharti Airtels Management

requirement for reporting and analyzing various key reports and KPIs for its various

Lines of Businesses. The application aims to provide single information view across

the organization to present consistent information to all in Bharti Airtel i.e. one

version of truth. The application aims to provide secured access to the data

pertaining to Key Performance Indicators (KPIs) of the business, that are sourced

(from multiple sources, which are both internal and external to the organization),

massaged (applying the relevant business rules), stored, and reported in an user

friendly manner to the management executives.

This shows how the reports are published and are readily accessible to the airtel

members.


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Bharti Airtel requires IBM to design, develop and operate a reporting Portal viz IRP

360 that would cater to the information needs (pertaining to day to day operations) of

management team of Bharti Airtel. IRP 360 system is meant to cater to the

information / Data needs of the management executives of Bharti Airtel. The broad

categories of the data /Information needs of these users are as follows:

y System would provide secured access to the users by implementing a

robust and access rights

y System would provide analytical reporting in screen and printed forms.

Reports would be downloadable in MS Office applications like excel,

PDF, CSV for further use.

y System would provide save all and print all functionality in report.


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Objectives of the study

The objective of the project undertaken is to study and analyze how the requirements

of Bharti Airtel are decided and justified to be given to IBM.

And how in return IBM gives Bharti solutions to the requirements set by them.

Business analysis was conducted for detailing of functionalities, reports, business

rules etc. Also the IBM responsibilities and role are studied.

Along with these roles the reports that are required by Bharti Airtel are analyzed that

helped me understand their needs in line with the business decisions that are required

to be taken for the proper functioning of the telecom industry.

Got the first hand information about how the processes go about for the proper

functioning of this portal. How an IT innovation proved beneficial toBharti in terms

of ease and cost effectiveness as well.

Overall the objective of going through a learning curve was achieved.


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Concepts Introduced in the Study

Data warehouse

Data warehouse is a repository of an organization's electronically stored data. Data

warehouses are designed to facilitate reporting and analysis. This definition of the

data warehouse focuses on data storage. However, the means to retrieve and analyze

data, to extract, transform and load data, and to manage the data dictionary are also

considered essential components of a data warehousing system. Many references to

data warehousing use this broader context. Thus, an expanded definition for data

warehousing includes business intelligence tools, tools to extract, transform, and load

data into the repository, and tools to manage and retrieve metadata.

Data Reports

Each and every functional department collects the data through these data reports and

sends it further after processing across the other related departments.

There are two kinds of data reports that circulate in Bharti Airtel:

y A dump report

y A summarized report

A dump report is not of any importance to the employees at executive level. So a

more focus is emphasized towards IRP and the summarized reports that are published

on it.

y Then only the summarized report that is published on IRP.

y People at executive and CEO level are more concerned about the summarized

report instead of a dump one.

y The dump reports are huge in size which in turn makes the server loaded.

y Also a dump report requires being refreshed daily which is difficult.

y Thus IRP 360 publishes only summarized reports.


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Methodology

Did an analysis of Bhartis requirements expressed through CBR (Customer Business

Requirement) and how they are delivered by IBM through this portal. The entire

process and the functioning of the cycle was studied from the business requirements

given by Bharti till the stage where in turn IBM gives them back to the Bharti as per

their requirement.


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About the Organization

Company History

Bharti Tele-Ventures was incorporated on July 7, 1995 as a companywith limited

liability under the Companies Act, for promotingtelecommunications services. Bharti

Tele-Ventures received the certificate for commencement of business on January 18,

1996. The Company was initially formed as a wholly-owned subsidiary of Bharti

Telecom Limited.

The graph shows the Earnings and Dividends per share of Bharti Airtel Limited.

2004

y Bharti unveils new card for Mecca piligrims

y AirTel enrolls 50,000 customers in its mobile service in 60 days

y Launches WAP enabled portal Service in Kerala

y Bharti Cellular's AirTel has extended its mobile connectivity to Karaikkal,

Nagur, Mannargudi and Kovilpalayam in Tamil Nadu circle.

y Airtel customer base touches new high of 5 lakh mark in Andhra Pradesh.


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y Mobile service provider AirTel is launching its first ever MMS (Multi Media

service) downloads in Tamil. The launch of this service has been timed to

coincide with Pongal.

y AirTel tie up with MAA TV

y Airtel launches Rs 50 pre-paids recharge

y AirTel launched a family pack for its post-paid customers in Chennai on

January 29.

According to a press release, the family pack may have a maximum of 10 members

spread across the country. The combined basic plan fixed charges/rental of all family

members in the pack will have to be equal to Rs 450 but less than Rs 1000 for the

family 450 pack and above Rs 1000 for the family 1000 pack. The offerings under

family pack 450 include 15 free mobile to mobile STD minutes within the family, 50

free local calling minutes to each family member,calls within the family in same

circle at 50 paise per minute, 25 free local SMS and one subscription alert service free

for 3 months.

y Bharti Tele-Ventures enters into a three year service agreement with Ericsson

y Bharti Tele-Ventures (BTVL) has signed and received unified access service

licence to provide GSM services in five circles including Uttar Pradesh (East),

West Bengal & Andaman Nicobar, Orissa, Bihar and Jammu & Kashmir. The

licence has been granted to Bharti Cellular Ltd (BCL), the cellular arm and

subsidiary of BTVL.

y Airtel announces the signing of the first-ever bilateral roaming agreement

between an Indian mobile service provider and its counterpart in Pakistan.

This facility will be available to pre-paid as well as post-paid customers.

AirTel's roaming agreement is with Mobilink, the only GSM cellular service

provider in Pakistan

y Acquires switching systems from Tekelec that will give a technological edge

to the company


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y Bharti Tele-Ventures Ltd signed an information technology outsourcing deal

with infotech major IBM, estimated to be in the range of 0-750 million for a

ten-year period.

y Jayant Khosla, new chief executive officer, Mumbai

y Signs MoU to join the South East Asia - Middle East - Western Europe 4

(SEA-ME-WE-4) consortium along with 15 other global telecom operators.

y Bharti Tele-Ventures has struck a deal with Shyam Telecom to buy out the

latter's 67.5 per cent stake in cellular services company Hexacom for Rs 430

crore.

y Bharti Tele garners 0 m via FCCBs

y Samsung India Electronics Limited has tied up with cellular operator Bharti

for bundling its mobile handsets with a connection.

y The Bharti group finalised a Rs 500-crore deal to share its national long-

distance (STD) network with VSNL in a first-of-its-kind accord between two

top telecom service providers in a bid to optimize capacities in the NLD

segment.

y Internet gateway and services provider, Videsh Sanchar Nigam Ltd.(VSNL)

has signed a Right to Use (RoU) agreement to deploy mobile telephony major,

Bharti Tele-Ventures' existing National Long Distance (NLD) backbone.

y Airtel offers talktime transfer service

y Airtel has announced money-back guarantee offer in case of call drop or poor

network experience for its subscribers

y Bharti launches 2-in-1 card

y Airtel launched two-way international roaming and GPRS for prepaid

customers in the Maharshtra and Goa circles

y

India's leading cellular company Bharti Tele-Ventures has bagged the AsianMobileNews operator of the year award in India and the subcontinent

y Bharti Tele-Ventures Ltd has awarded a million equipment contract to

Swedish telecoms company Ericsson


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y Bharti Televentures announced formation of a new strategic business unit to

offer various telecom and IT services through a single contact

y Bharti Televentures unveiled a mobile portal featuring sports,entertainment

and news among others

y Airtel ties up with Micro Tech to set up 'Mcops' vehicle security system

y Bharti Tele-Venture on July 19 launched ring back tone service which is a

personalize mobile music service where the caller hears songs and other sound

clips instead of the traditional switchboard ring-ring tone

y Airtel, a private telecom services provider, has commissioned its first 24x7

customer service centre in Andhra Pradesh

y Airtel unveils Rs 199 pre paid card

y AirTel join hands with NMIMS to offer executive MBA programme

y AirTel introduces new scheme for hearing impaired in Maharashtra & Goa

y AirTel inks pact with JP Mobile

y Rolls out Enhanced Data Rate for Global Evolution (EDGE) network in Pune

on September9, 2004, Ties up with Nokia for sale of Nokia 6230, an EDGE-

enabled handset.

y AirTel unveils first virtual calling cards in India

y BTVL rolls out EDGE services in Bangalore

y Airtel rolls out Full Talktime Advantage card

y Airtel rolls out wi-fi services in Mumbai

y BTVL launches new 'Airtel Broadband Friendly Offer'

y Airtel launches GPRS services for pre-paid customers

y Airtel partners with ITPO to set up Wi-Fi network in Delhi

y Airtel launches EDGE services and a new pre-paid plan for Chennai

y Airtel introduces LAS in Karnataka

2005

y Airtel launches video services for its GPRS customers on February 22, 2005


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y Airtel unveils new TV ad featuring Sachin, Sharukh

y Bharti Tele-Ventures launches telecom network in Andaman & Nicobar

y BTVL unveil fixed line, broadband services

y Bharti inks 5-m deal with Nokia for rural network expansion

y Bharti Tele Ventures Ltd has announced that Airtel, ICICI Bank & VISA have

joined hands to launch mChq - a revolutionary new service -a credit card on

the mobile phone

y Bharti Tele Ventures - Airtel introduces BlackBerry Connect in India

y Bharti Tele Ventures announces agreement with Vodafone

y Airtel unveils 'free flight' offer

y Airtel unveils starter pack

y Bharti Tele-Ventures launches under sea cable system

2006

y Airtel unveils Re 1 STD plans

y Airtel launches NetXpert.

y Airtel launches Post2Pre recharging service on April 04,2006.

y

Airtel sets up customer centrey Mobile service provider Airtel today announced the launch of `Save My

Phone Contact' service for its pre-paid and post-paid customers in Delhi

y Bharti Tele Ventures bags 'Wireless Service Provider of the Year' &

'Competitive Service Provider of the Year' awards

y Sunil Mittal bags CEO of the Year award

y Cellebrum join hands with Airtel

y Airtel Mega unveiled in Coimbatore

y Airtel joins hand with Microsoft

y Bharti Airtel Ltd has informed that Microsoft and the Company announced a

strategic partnership that will offer a range of software and services for small

and medium businesses (SMBs) in India.


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y Bharti Airtel Ltd on Nov 8, announced a first-of-its-kind alliance with the

Adani Group for establishing an end-to-end modern telecommunication

network infrastructure for the latter's multi-sector special economic zone

(SEZ), located near Mundra Port in Kutch district of Gujarat.

2007

y Bharti Airtel, telecom major, has come out with a slew of initiatives including

buying out SingTel's 50 per cent stake in joint venture under sea cable

company Network i2i for 0 million.

y Bharti Airtel on Feb 11 has been awarded QCI-DL Shah National Award on

Economics of Quality.

y Bharti Airtel Ltd has announced the following changes in the operational

leadership structure and roles in the Company effective April 01, 2007.

y Bharti Airtel Ltd on April 01, 2007, has announced the reduction in

International Long Distance Tariffs (ISD) for its entire mobile customers in

India.

y Airtel signs agreement with HTC for touch screen mobile.

The businesses at Bharti Airtel have been structured into three individual strategic business

units (SBUs)

y Mobile Services

y Airtel Telemedia Services (ATS)

y Enterprise Services

And the mobile business provides mobile & fixed wireless services using GSM

technology across 23 telecom circles while the Airtel Telemedia Services business

offers broadband & telephone services in 95 cities and has recently launched a Direct-

to-Home (DTH) service, Airtel digital TV. The company provides end-to-end data

and enterprise services to the corporate customers through its nationwide fiber optic


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The companys mobile network equipment partners include Ericsson and Nokia. In

the case of the broadband and telephone services and enterprise services (carriers),

equipment suppliers include Siemens, Nortel, Corning, among others. The Companyalso has an information technology alliance with IBM for its group-wide information

technology requirements and with Nortel for call center technology requirements. The

call center operations for the mobile services have been outsourced to IBM Daksh,

Hinduja TMT, Teletech & Mphasis.

Organization Structure

As an outcome of a restructuring exercise conducted within the company; a

new integrated organizational structure has emerged; with realigned roles,

responsibilities and reporting relationships of Bhartis key team players.

Fig: Business Structure Bharti Airtel


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Factsheet

Name Bharti Airtel Limited.

Business Description Provides mobile, telemedia services (fixed line) and enterprise services

(carriers & services to corporate)

Established July 07, 1995, as a Public Limited Company

Proportionate Revenue Rs. 184,202 million (year ended March 31, 2007-Audited)

Rs. 117,255 million (year ended March 31, 2006-Audited)

As per Indian GAAP Accounts

Proportionate EBITDA Rs. 74,407 million (year ended March 31, 2007-Audited)

Rs. 42,250 million (year ended March 31, 2006-Audited)

As per Indian GAAP Accounts

Shares in Issue 1,897,148,464 as at June 30, 2007

Listings The Stock Exchange, Mumbai (BSE)

The National Stock Exchange of India Limited (NSE)

Customer Base 64,370,434 GSM mobile and 2,319,509 telemedia customers (Status as at

month ended April 30, 2008)

Operational Network Provides GSM mobile services in all the 23 telecom circles in India, and

was the first private operator to have an all India presence. Provides

telemedia services (fixed line) in 94 cities in India.

Registered Office Bharti Airtel Limited(A Bharti Enterprise)

Qutab Ambience (at Qutab Minar), Mehrauli Road,

New Delhi - 110 030

Tel. No.: +91 11 4166 6000

Fax No.: +91 11 4166 6011/12


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Findings of the Study

System architecture

This shows the schematic framework of the high level architecture. Information

gathered from the telemedia through its reporting tool is entered into the database

tables along with the data from various other sources, for instance:

CRM, Db2B1, Arbor and Files that forms the source systems also forms a means of

sending data into the database tables that forms the extraction and staging portion of

the diagram.

MOLAP is the traditional mode in OLAP analysis i.e. Multidimensional Online

Analytical processing mode. In MOLAP data is stored in form of multidimensional

cubes and not in relational databases. The advantages of this mode is that it provides

Schematic Framework - Architecture

TELEMEDIA

Source

System

Extraction

&

Staging

Reporting

Tool

Database tables

Staging Area

MOLAP

Cubes

CommontoAllLOBs

[LOB specific Source Data Partitioning: since Business Rules are LOB specific]

Db2 BI ArborCRM Files


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excellent query performance and the cubes are built for fast data retrieval. All

calculations are pre-generated when the cube is created and can be easily applied

while querying data.

MOLAP also forms as one of the key source of data that is extracted by the database

system.

How this data after extraction goes through various stages of interpretation and

circulated or available for everyones view was studied.

Assumptions made by IBM

y No SQL interface will be provided; all reports will be accessed through BO.

y IBM may make use of Vendors skilled resources to assist the team in

providing the services.

y Work under this Statement of Work will be performed at Bharti facilities.

Bharti will provide dedicated space and facilities (e.g., desks, phones, laser

printers, network & internet access, analog lines and fax) for the project team

for the duration of the project.

y There will not be change in any report formats provided by Bharti as sample,

any change in the report format will be taken up as a change request.

y Data in IRP360 database (only summarized) shall be retained for a period of

maximum of one calendar year plus one day on a running basis, after which it

shall be archived. Archived data will be kept for 30 days only.

y Data for Daily reports will be available in IRP360 Database for last 60 days on

running basis, after which it will be archived. Data archiving for Daily reports

will be for last 30 days only.

y Any report which is found non-feasible will be taken out of scope and

accordingly consent from Bharti will be taken.


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Bhartis Requirements

Bharti team/users will provide the necessary input for the analysis and design

activities. The input may be solicited through workshops, personal one to one session

and / or structured questionnaires.

Sr. no. Task to be performed

by Bharti users

Task Description Bharti Users

Names

1 Define Business

Requirements

State business requirements IBM

will facilitate.

Business SPOC

2 Detailing of the

Requirements

Detailing of requirements to nth

level. KPI, report formats, business

rule, providing historical data.

Business SPOC

3 SOW Sign Off SOW Sign Off Bharti IT

4 Providing Sign off Providing timely sign off on

deliverables

Business Owner

5 Train users Train the users to the IRP 360

applications

Business SPOC

6 UAT of the System Conduct UAT of the IRP 360

System

Business SPOC


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Bharti Business Responsibility

y To provide Technical input co-ordination with all involved parties during

implementation.

y To ensure that its staff is available to provide such assistance, as IBM

reasonably requires.

y To provide all information and materials reasonably required to enable IBM to

provide the Services. Bharti agrees that all information disclosed or to be

disclosed to IBM is and will be true and accurate. IBM will not be liable for

any loss, damage or deficiencies in the Services arising from inaccurate,

incomplete, or otherwise defective information and materials supplied by

Bharti.

y Bharti shall provide their resources for conducting the UAT as per project plan

timelines.

y Bharti to provide a SPOC from Bharti IT and Bharti user for day to day

transaction.

y Timely sign off on all deliverable by Bharti.

y Bharti shall provide detailing of the functionalities, reports for starting the

analysis and design activities mentioned in the SOW as per the project plan

timelines.

y Bharti will provide the project team with key information regarding providing

detailed information of workflow, flow of the information in the application,

reporting requirements, rollups, elimination process, planning process, any

delay in providing the information by Bharti will lead to project delay.

y The interface required to pull data from external source system, which are not

maintained by IBM, will be the responsibility of Bharti IT.


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y Space and Power required for Servers and Storages etc will be provided by

Bharti.

y Wide Area Network (WAN) infrastructure for integrating the solution with

existing applications and network elements will be provided by Bharti.

y Bharti will make relevant documentation, analysis and other information

available to the project team in a timely manner as required.

y Bharti would facilitate IBM to gather all project related information, Report

specifications KPI definition etc that is required to execute the project.

Project Team

The establishment of a project team with the proper combination of experienced

users, decision-makers, resources, and competent consultants, is a critical factor for

the success of the project. Given the nature of this assignment it is very important that

the team have a mixture of skilled resources not only from IBM but from Bharti

(Business Knowledge).


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The team structure for the project is depicted in the diagram that follows:

Fig: Project Team Hierarchy

Project Team Roles & Responsibilities

Steering Committee

The Steering Committee shall be chaired by the Bharti Project Sponsor. It will contain top

management representation from all SBUs in Bharti, Business owner, Bharti IT and IBM.

The Steering Committee in addition to monitoring progress on a monthly basis will make

decisions around issues involving broader objectives and help in resolving issues escalated to

them for resolution. The frequency for Steering Committee meetings will be once a month

and on demand when the situation warrants an unscheduled Steering Committee meeting.

Steering Committee

Program Manger

Business AnalystETL TeamDatabase (DB2)

TeamReporting Team

Project Manager


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Project Manager

The PM shall be responsible for daily management of the project and ensuring that the project

meets its goals. He /she will be responsible for overall project & program management. In

addition to regular tasks they will also ensure the following key tasks in the Planning and

Project Tracking and Reporting Areas.

y Planning

Creation of the SOW.

Project communications Establishment of the project environment

Establish documentation and

Prepare and maintain the Project Plan

Identifying and Mobilizing the team required for this assignment

y Project Tracking and Reporting

Review project tasks, schedules, and resources and make changes or

additions, as appropriate

Measure and evaluate progress against the Project Plan and take deviations

to resolution.

Conduct regularly scheduled project status meetings with Bharti IT,

Business and Steering Committee.

Provide weekly project status reports to IBM Build PMO for distribution

to Bharti.

Put in place and manage the Project Change Control Procedures

Put in place and manage the Project Risks and Issues including timely

communication of the same to all relevant stakeholders.


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Roles and Responsibilities of Business Analyst

y Responsible for managing relationship with the client with respect to the IRP

360 project

y Assist Bharti Airtel project coordinator / IBM project manager in resolving

critical issues and raising change of scope requests

y Co-ordinate with Bharti Airtel for sign-off on deliverables

y Facilitate project organization, management & reporting

y Will be an expert in business domain on the IRP 360 reports,

y Ensure that reporting and data is in line with business requirements

y Coordinate with Bharti Airtel for getting all business requirements

y Assess any new business requirements that may arise

y Domain Knowledge

Roles and Responsibilities ofModule Leads

The leads are responsible for the delivery within the module. There will be one

module lead. The Module lead will be responsible for:

y Lead detail design and delivery of respective areas in collaboration with other

tracks

y Making various environments available to project team from time-to-time.

y Periodic environment health-check

y All inter track communications (client communications will be handled by PM

and Business Analyst lead)

y Day to Day management of theirTrack

y All work products within their track

y Maintaining Quality within their track

y Reporting to the delivery managers issues within their track

y Managing their team of consultants


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Bharti SPOCs

y Bharti Business Owner

There will be a Bharti Business Owner, who will act as a single-point-of-

contact, across Bharti Airtels SBUs, and for all high-level sign-offs related to

this project . Business Sponsor will provide coordination and supervision of

the entire project from Bhartis side. He / She will serve as an empowered

focal-point of contact between Bharti and IBM.

y Bharti IT SPOC

There will be one Bharti IT Manager. The IT manager will be responsible for

all Bharti IT related issues on this assignment in addition to being responsible

for the overall delivery of the project. The Bharti IT manager will also be

involved and responsible for all tasks under project planning and project

reporting described under the Program / Project Managers section.

Framework for analysis of available reports

This phase could provide framework to do analysis like trending and comparison.

This phase is called as the introduction phase. Here the available reports are

introduced to the business users. Using the Online tools, we extract the data from the

excel sheets to the local database, which will be reflected to the front end, available

for drill down and slice & dice.

1. Postpaid sales performance across the top 27 towns

It is important to keep a track of the salesmen in fields. Are they performing

their tasks, as in working for the Airtel or not? Incentives, sales targets are to


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be given to them to continuously monitor their performance and job, to know

if any kind of enforcement, incentives or training is required.

For Ex: Salesman are given a combination of fixed and a variable pay,

wherein fixed pay is the 40% and the rest 60% is based upon the targets given

to them as in according to their performance .So if not continuously monitored

they start working for various companies at the same time for that fixed pay

only. Or they even end up cheating the customers giving them connections

with schemes that do not even exist related to their bills.

2. Target Vs Achievement figure

Salesman are given targets to fulfill, for instance they are given a specified

time frame within which they are suppose to sell a given number of

connections and get customers. And this number of activations determines

their performance and salary as well. Thus it becomes important to monitor

that what percentage of the targets have been achieved as in the success and

the failure rate is determined and displayed. This can further help in deciding

the hiring and firing of the employees.

3. Channel payout

The channel payout refers to the payout of different channels. Considering

parameters such as hub name, circle name, zone name the total channel

commission payout is evaluated and record is kept and monitored. Payout

from various channels such as from postpaid, prepaid, cancelled connections,

commissions paid, all the expenses are taken care of in this.


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4. Promotion of the month

A new scheme or a plan is launched and is promoted. The sales performance is

evaluated and monitored for the plan launched. The channel from which

maximum contribution obtained to the gross profit is then estimated. It could

successfully target which category of customers, in what time duration etc.

5. Transaction Report- Modern Trade

This report deals in describing all kinds of business transactions that takes

place on the part of the system. For instance: the recharge done, post-paid bill

payments, transaction amount, customer cell no. etc.

6. Overall Business report for Modern Trade

This is also a daily released report like the former one but along with

transactions it also keeps an account of activations, cancellations, accounts

status, along with recharge, post-paid payments etc.

7. MT distribution strength

This report is maintained to keep a record of the number of modern trade

outlets that exists across various existing hubs, circles, and zones. This will

help keeping awareness about the various outlets that might be fake or

registered illegally.


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8. Device sales performance

This maintains a record of the sales performance of the handsets across

various hubs, circles and zones. This helps in analyzing which handsets sells

the most, which are performing poor, and among which Age/Income group.

9. Distribution network selling handsets

It provides the information about the distribution network selling the handsets

across various hubs, zones and circles. This helps analyze the percentage

penetration of a specific handset, through a specific channel performing the

most/least across which hub, zone, or circle.

10. PCO sales activation report

This gives an account of the sales activation, the performance of the PCO

installed separately (manned and unmanned). Which ones performing better?

The gross revenue earned from them and the sale variance in comparison to

the previous month.

11. PCO decrement report

This report will provide the information regarding the number of PCO outlets

that have decreased or closed down in comparison to the previous period of

consideration. The data would be collected and analyzed across all possible

categories of PCO outlets including the manned, unmanned, PCO box etc.


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12. Distributors Total business

This will provide the information regarding the reduction in the business or the

revenue earned from the PCO business(across all categories).Due to adecrease in the number of PCO outlets as against the previous period of

consideration( can be done on a daily, weekly, or on monthly basis) the

effected profits/loses can be brought forward in this report.

13. Distributors Total business

To know about the revenues earned and the number of deactivations of the

PCO outlets it is important to keep a track of the closing balance of the various

distributors and the outlet owners across all hub and categories as well.

14. Prepaid Activation

This report will provide insight on the gross activation of the prepaid

connections done both in rural as well as in the urban area. Keeping in view

the previous months/days data etc. the variation in the sales can be estimated.

15. Top 10 Retailers across the Zone

This report will tell about the retailer who holds top 10 positions in terms of

the prepaid business across different zones available.

16. Active Retailers

This report tells about the number of retailers that have activated at least one

connection in the current month.


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17. Inactive Retailers

This tells about the number of retailers that failed to activate even a single

connection in a one month period time.

IRP 360 Functionalities

Following would be the key functionalities in the developed system:

y Access Rights Management

System would provide secure access to user based on the predefined rights

assigned to the respective users which may be based on the nature of work of

the user or as decided by the business.

y Self Driving Menu

y Sorting

The user would be able to sort the report in any manner i.e. (Increasing,Decreasing or Custom)

y Flagging

The user will be able to highlight the line items using flagging functionality

based on any criteria.

y Graphical Representation & Drill Down

Majority of reports have been supported with graphical representation of data

and user will also be able to drill down on the graphs to the lowest level.

User will also able to create his own graph based on the logical criteria/

parameters given by him / her. These graphs can also be saved and printed in


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supported formats. Required data will be extracted from the sourced system on

daily as well as on monthly basis as per the requirement.

y Alerts Functionality

The portal will generate automated e-mail intimation to the user on availability

of certain reports with updated / refreshed data.

y Drill down Functionality

The portal will provide the functionality to drill down the report data to the

lowest level based on different parameters / criteria i.e. geographical,

functional, time dimensions etc.

y Save all / Print all

The portal will provide functionality for print or save a report as and when

required in any format i.e. XLS, PDF, and CSV.

y Rejection Process

The users will also be alerted for any changes occurred at the source systems

which will be captured by rejection process. For example in case of addition of

any new city in the source system which is currently not reflected in MIS

portal, an alert mail containing the information on the addition of this new city

will be sent to the Business user / Business Admin User.

y User Management

The portal will also provide the functionality to differentiate the users based

on preset criteria / parameters and a user friendly interface to add / delete /

modify / disable a user by the business admin user.

y Backup and Archival policy as per Report requirement.


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Conclusion/Summary

The widespread adoption of mobile telephony remained Unparalleled in scope to

other segments of the Indian telecom Sector, driven by the ever increasing population

of users who choose personal mobility.

The end to end study of the functioning of IRP360 and the analysis done based upon

interviewing various departments heads. The conclusion drawn is that the IT

innovation brought about by Bharti Airtel has proved to be successful and beneficial

for both the vendor (IBM) and the user (Bharti Airtel).

This can be seen from the information provided that the same process when done

manually had lots of difficulties and disadvantages attached to it. This doesnt exist

anymore.

Also the reports that were published on the portal were studied and it could be

concluded from them how the fluctuations due to any minor change in the system or

the innovation terrifically change the profits and schemes launched by a Telemedia

service company.

Recommendations

As seen from the information till now a new portal for the organization has been

introduced in the system. But interviewing heads of various other departments shows

that the employees lacked the complete knowledge about the usage of the software.

For the success of an organization its crucial for the employees to be aware about thesystem and its proper functioning.


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Limitations of the study

y Limitation of the COTS reporting product, if any, would be duly notified to

Business and would be handled on a case to case basis. Any business

requirements that require solution workarounds beyond the COTS

functionality shall not be taken up as a part of this solution.

y New KPI definitions in the source system are not under the scope of IRP 360.

They are to be taken care of by the respective source system owners.

y The IRP 360 shall provide data consistency based upon As-Received source

data from its multiple internal data sources. Any data inconsistencies due to

source data mismatches shall have to be resolved with owning source systems

only. Data inconsistency may have impact on the figures reported on the portal

and the reported figures may mismatch.

y Integration with SSF (Stakeholder Security Framework) single sign is

excluded here.

y Reports will not be accessible via Mobile Devices / Blackberry

y IRP360 Portal will not be accessible outside Bharti LAN Intranet

y Only Bharti Internal users will be able to access the IRP360 portal.


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Scope for Future Improvements

In MOBILITY LOB the application shall support up to 500 users for next 3 years

from the date of signing of SOW and for subsequent increase the infrastructure can be

scalable to add more users to the application. The usage would be reviewed on a bi-

annual (six monthly) basis. Thepresent user base as of now is 150 users.

Business scope and objective

The purpose of this study is to present my understanding of the nature of business and

organization of S&D, and the implications it has on both current reporting as well as

on the future IRP 360 based reporting support that can be provided for these over

time. The business requirement is to be able to standardize various reports and have

consistent and scalable solution which can cater to various reporting requirements of

the business.

y Data Extraction: Data to be extracted from the Source Systems that are

mentioned below

Billing System Arbor

Business Intelligence (BI)

BO Tree

LAPU

FTA

I Speed

IN

ACE

CRM

AOL


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References

Web Links

http://en.wikipedia.org/wiki/Data_warehouse

http://openlearn.open.ac.uk/course/view.php?id=3364

http://en.wikipedia.org/wiki/Technical_analysis

http://www.mste.uiuc.edu/courses/ci330ms/youtsey/lineinfo.html

http://www.airtel.co.in

Bibliography

Actionable Web Analytics: Using Data to Make Smart Business Decisionsby

Jason Burby, Shane Atchison, and Jim Sterne

Airtel internal documents

Richa 08IT063 Final Report

Documents

Transcript of Richa 08IT063 Final Report