Rich FLOERSCH Executive Vice President and Chief Human Resources Officer.
6
Rich FLOERSCH Executive Vice President and Chief Human Resources Officer
-
Upload
silvester-freeman -
Category
Documents
-
view
222 -
download
7
Transcript of Rich FLOERSCH Executive Vice President and Chief Human Resources Officer.
RichFLOERSCHRichFLOERSCHExecutive Vice President and Chief Human Resources Officer
The History of McDonald’sThe History of McDonald’s
1955 1960 1970
Late 1950s -1960s - The Beginning•Ray Kroc buys McDonald’s business• Franchising Opportunities Abound & HU
Introduced• IPO 1965 - 13 Stock Splits Since 1966
•U.S. Focus
•Common Operating Platform and Menu
• Leverage Franchisee Ideas
•Creation of Ronald McDonald House
1970s Standardized Business
1980 1990 2000
2002 & 2003 Sweeping Organizational Changes
1990s Business Environment Changed;McDonald’s Stalled• Took Our Eyes Off
Our Fries
•Opened Too Many Restaurants
•Distracted By Other Brands (Chipotle, Boston Market, etc.)
1980s & 1990s Explosive Growth• International Expansion/118 markets•Darling of Wall Street
•Cover of BusinessWeek
“Hamburger Hell”
• Staff Reductions
• Stock Price Drops to $12.38 (high $47)
•CEO Change
•Call to Action Plan to Win
The History of McDonald’sThe History of McDonald’s
McDonald’s TodayMcDonald’s Today
2003 2010
2003-2010 McDonald’s Revitalization• 29 consecutive quarters of positive comp sales• Stock price reaches all-time high of $76• CEO tragedies• 2009 Chief Executive Magazine CEO of the Year• Food and beverage focus
32,000 Restaurants
32,000 Restaurants
117 Countries
117 Countries
14,000 U.S. Restaurants
14,000 U.S. Restaurants
80% Franchised
80% Franchised
Revitalization RecipeRevitalization Recipe
Plan to Win and Alignment
Customer Focus and Brand Contemporization
Family-Based and High Performance Culture
Innovation and Execution
Talent Management and Leadership Development
