Rich Communications Highlights, Time to Change the Strategy
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Transcript of Rich Communications Highlights, Time to Change the Strategy
Rich Communications Highlights
Time to change the plan
Structure
• Overall Impressions and RCS Situation Analysis
o The Generals need to change the plan
o Orange Libon shows the way
o We must promote cool stuff
o There’s a $100B hole we need to fill
• Orange Libon Case Study
• Fraunhofer Fokus on RCS APIs
• Paris to Berlin joyn hackathon
2
© 2010 Alan Quayle Business and Service Development
Its time for the generals to change the RCS strategy
Simply hoping ‘when RCS is everywhere that people will use it’ is not a strategy its wishful thinking – Apple needs to see the value in RCS.
RCS Strategy
It will all be
OK when RCS is everywhere.
RCS Go To
Market
It will all be OK when RCS is everywhere.
RCS lacks a go to market plan – still technology / standards led Treated as an inflexible plan – ‘it will be this way!’
Current RCS
Strategy
Telco Exec
Careers
The ‘believe don’t think’ approach is simply because some exec’s have tied their careers to a fixed RCS plan – the plan needs to change
Orange Libon shows us the way – they where the only ones to talk about real customer results
The industry is not promoting the cool stuff, as requested in the TAD Manifesto, for the joyn hackathon Solaiemes was the underlying
technology, that should be promoted!!!!!
Analysys Mason Prediction on Voice Usage
Telco voice usage will remain significant (74% of usage by 2018). New comms services will be essential to maintain revenue given price pressure and data revenues not offsetting declines.
Analysys Mason Prediction on Messaging and ARPU
Telco messaging will become niche, anticipate rapid revenue decline as SMS moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018.
Industry needs to find >$100B in new revenues within 5 years.
RCS and an IP Client – fast, innovative and interoperable (plus gets around the silly roaming in RCS)
IP Client is key – innovate! Do not rely on the tired old network groups to deliver a tired old and increasingly irrelevant service
People will use telco’s innovative services!
This was the ONLY preso that showed numbers on customer impact!!!!!
Bypass legacy roaming which simply drives every more customers to other service providers
Nikas made a great point of NOT using RCS to complete with other service providers
Bring together VoLTE, RCS, and WebRTC to embed communications everywhere
RCS API strategy is KEY
The OMA joyn API is just not modern and well written – Need an open call to real communication API experts like Tropo, Twilio, etc. to create
a modern well-written RCS API.