Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

Shaik N.Meera Principal Scientist (Agricultural Extension)

ICAR-Indian Institute of Rice Research, Hyderabad India

Presentation made as a prelude to develop Future Rice Strategy of India (in collaboration with International Rice Research Institute, Philippines)

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

Outline:

1.Taking the cues from Past: Historical Perspective of Delivery Models in Rice Sector

2.Setting the Tone: Strategic Challenges for Technology Delivery in the Present Context

3.Good Intentions and Hard Realities: Current Technology Transfer Models

Impact Acceleration in Rice: Integrating Knowledge, Technology and Markets

4.Islands of Wisdom: Innovations in Technology Delivery, Knowledge Exchange, MarketWEB

5.Tactical to Practical: ICTs in Extension - Evidences from the Field

6. Video Extension: Scaling up the Innovations - Participatory way - Skill development among Rice Farmers

7. Farmers' First Re-visited: RiceCheck Program

8. Apps'olutely Knowledge Driven: Mobile Delivery Models

9. Strengthening the Extension Delivery: Convergence of Models

10. Way forward: Building Innovation Systems, Integrating Knowledge, Technology and Markets, Impact Acceleration

1.Taking the cues from Past: Historical Perspective of Delivery Models in Rice Sector

T&V – ATMA – KVK – Public & Private Extension

Commodity specific extension Special Rice Production Programme (SRPP)

•Special Foodgrains Production Programme (SFPP)-Rice

•Integrated Programme For Rice Development (IPRD)

•Integrated Cereals Development Programme in Rice based Cropping System (ICDP)

•Minikit Programme

•Macro Management Scheme of Agriculture / NFSM

Frontline Extension Efforts

Capacity Building

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

2.Setting the Tone: Strategic Challenges for Technology Delivery in the Present Context

Knowledge Flow, Technology Delivery Imbalance

Location specificity & Scale – Paradox

Isolated Cases / Seed to ICM / Climate change

Productivity Vs Profitability

F

I

F

I

E

E

X

E

E

R

B

E

Pr

Pr

M

M

District Level

Village Level

State/ Nation Level

I

X

E

E

R

B

Pr M

KVK system/ZPD

VAO

Krishi Sathi

KVK Field person

State Dept. Agri

NGOs (like DG)

SAU/ICAR Research

Credit Instt/ Banks

Private Input Dealers/ Firms

Processing/ Millers Market agencies

District centres

Includes ATMA

Field staff

Service oriented only

O

O

O Others/ mass media/ mobile phony

..inadequacy

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

3.Good Intentions and Hard Realities: Current Technology Transfer Models

Private / Public Sector Commodity Extension

NFSM /SDA/ ATMA/ KVK / FLDs/ Field Extension

Input based Extension

Impact Indicators / Targets & Achievements

Hard Realities

Summary – Gaps identified – Need for redefining

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

Impact Acceleration in Rice: 4.Islands of Wisdom: Innovations in Technology Delivery , Knowledge Exchange, Marketweb

Campaigns – Vietnam (3 reductions - seed/ferti/pesti & 3 gains yield/quality/ profit)

STRASA Model – ISM Model

Zoom in Zoom out – Plant Clinics – PPP Model

Rice Sector Development Hubs, AGMARK, E-procurement (CG)

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

5.Tactical to Practical: ICTs in Extension - Evidences from the Field

Knowledge Exchange Models – ICT Tools

Portal – Delivery – Knowledge Flows

MOOCs – E learning

NeGP Initiatives

ICT Matrix for Rice Sector

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

6. Video Extension:

DigitalGreen - Social Networks – Video – Impacts

Scaling up the Innovations - Participatory way

Skill development among Rice Farmers

Value chain – Mobile Video delivery

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

7. Apps'olutely Knowledge Driven:

Mobile Delivery Models – NM – Crop Manager

M-Kisan, KCC, Vodafone, Reliance Foundation

RKMP Apps / Private Apps / Whatsapp in Extension

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

8. Farmers' First Re-visited: RiceCheck Program

RiceCheck Integration

Scale up options

Farmer to Farmer Extension

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

9. Strengthening the Extension Delivery:

Convergence of Models – Level Playing Field

Suggested action plan

Integrating into existing Extension Systems

Levels

Pilots

Who will do what?

Partnerships

10. Way forward/ Conclusion

Building Innovation Systems

Integrating Knowledge, Technology and Markets

Impact Acceleration

Impact Acceleration Through Innovation Systems: Integrating Knowledge, Technology and Markets

RKMPRKMP Taking the Knowledge to

Farmers’ door steps

Farmers

Right knowledge at right time

Increased net income

Varietal selection

Land preparation

Good establishment

Nutrient Management

Water Management

Pest Management

Harvest Management

0

Rice Check

Mobile apps

Mobile apps

Reaching 1 million farmers in 3 years