Rhetorical Devices

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Rhetorical Devices

description

The study of the antique concept of Rhetoric for today's interconnected, social media fueled world of viral communication.

Transcript of Rhetorical Devices

  • 1. Rhetorical Devices

2. rhetoric retrik/ noun the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. 3. Classical Techniques 4. Videos http://www.youtube.com/watch?v=6egBSZN5 Dkc http://www.youtube.com/watch?v=LwOTGeR wQqY 5. Rhetorical Devices Metaphor Analogy Simile Irony Story telling Sonic 6. Altered signification devices Devices of altered signification shift the meaning of words. Metaphor directly says something is something else. For example, "his beard was a lion's mane". Simile is a gentler form of metaphor which tends to use "as" or "like" to compare something to something else. For example, "his beard was like a lion's mane." 7. Sonic devices Sonic devices depend on sound. Alliteration is the use of a stream of words with the same first phoneme, only interrupted by grammatically required words (e.g. a(n), the, to, for, by, etc.). It is used for emphasis, suggesting a humorous or even threatening tone.. The zoo kept several selfish seals. I hate that heartless heathen. Assonance is the repetition of a similar set of vowel sounds. It is used to emphasize intensity, mood, and imagery, among others. Cacophony is the use of words with harsh consonants, usually at the beginning of a word. KitKat pauper cacophony 8. Sonic devices Onomatopoeia is the use of words that attempt to emulate a sound. When used colloquially, it is often accompanied by multiple exclamation marks and in all caps. It is common in comic strips and some cartoons. thwap - lying down carelessly; dropping a pile of papers or books carelessly kaboom - exploding ding-dong - ringing a doorbell plop - sitting/lying down carelessly (also a verb: Plop down on the couch.) bang - exploding; shooting a powerful gun clap shoosh - an individual shooshing another 9. Aristotelian Categories Logos: is the use of logical ideas to appeal to the audience (sometimes through use of a "logo"). Pathos: is an appeal to the audience's emotions. Ethos: describes the guiding tenets that characterize a community, nation, or ideology; it may also appeal to the author's credibility. It is an appeal based on the character of the speaker. 10. Aristotle 11. Alexander the Great and Aristotle 12. Audience Purpose Message Speaker Context 13. Writing & Rhetoric