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Transcript of Rhetoric is “the faculty of discovering any particular case all of the available means of...
![Page 1: Rhetoric is “the faculty of discovering any particular case all of the available means of persuasion.” -Aristotle.](https://reader035.fdocuments.in/reader035/viewer/2022070403/56649f2e5503460f94c482e7/html5/thumbnails/1.jpg)
Rhetoric is “the faculty of discovering any particular case all of the available means of
persuasion.”-Aristotle
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BackgroundIn the fourth century B.C., Aristotle identified
the three key elements of a persuasive argument.
They are as follows:LogosPathosEthos
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Aristotle’s Model of CommunicationA writer should…
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1) LogosThe logic of an argument
The argument has to make senseThe argument has to be logical, well
supported, and within the realm of the audiences experience
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2) PathosThe emotion of an argument
Should appeal to the emotions of the audienceArguments should be supported with concrete
examples to show the audience that the speech can directly relate to them or people like them.
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3) EthosThe credibility of the speaker
The speaker needs to be believable, credible, charismatic and trusted by the audience.
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From Aristotle’s model, we get the three basic appeals:Logical appealEmotional appealEthical appeal
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Logical AppealLogical appeals focus on facts in order to
persuade the audience's brain that the writer’s opinion is correctStudents who are choosing a new school
should come to PCHS because we were 1 of 30 high schools who had over 90% of its students pass the Georgia High School Graduation Test in all four content areas.
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Emotional AppealEmotional appeals attempt to persuade the
audience’s heart of the writer’s opinion.If a student attends PCHS, he or she will
achieve new levels of success which will result in a confident, happier individual with an improved self-esteem.
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Ethical AppealEthical appeals target the audience’s sense of duty or of right and wrong.
It is our responsibility to make sure every student is provided with a positive learning environment, which can be found at PCHS.