rheem racing Program guide

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For 23 years before NASCAR® was founded in 1948, Rheem was at the forefront of innovation

in water, heat and air technology. And, recently, we’ve been busier than ever.

Focused on creating comfortable living and working environments,

we’ve brought new thinking to traditional solutions that are reinventing the very definition of

comfort. Our new Rheem comfort-engineered products are more energy efficientand deliver award-winning reliable performance year in and year out. So

much so, that if the rough and tumble world of auto racing had invented durable heating,

cooling and water heating products, it’s likely they’d have labeled them “Rheem.”

Like today’s most successful and sophisticated racing teams, Rheem combines

brain power, advanced technology and attractive styling with over 85 years of experience and real-world savvy to make fans around the world smile with enjoyment.

to the new degree of comfort

WELC ME

Rheem, one of the world’s most trusted brands, has earned its

reputation by remaining true to our commitment to high quality, reliability, customer service and continuous innovation.

By focusing on operational excellence in every part of our business, Rheem

customers can be sure that our objective is to have every Rheem product

and service in Victory Lane—every time. That’s why Rheem championship

caliber racing teams and drivers whose preparation, performance and determination to be the best reflect the same core values

of our employees, distributors, contractors, builders and suppliers. World renowned Rheem Quality is who we are, what we do and the only way

we do things. Is there any other way to be consistently in Victory Lane?

Built on a Tradition of Quality

VICT RY LANE

Rheem Racing programs connect with millions of home and business owners

who appreciate competitive excellence and the enduring result of talent honed into

greatness by hard work and determination. Rheem supports racing programs at

every level of the NASCAR circuit, including the NASCAR Sprint Cup,

Nationwide and Camping World Truck Series, as well as developmental

racers appearing at NASCAR-affiliated Home Tracks and in the

ARCA racing series. Rheem is committed to

“Quality at Every Level.”

rheem racing Team

Built on a Tradition of Quality

VICT RY LANE

Rheem believes that collaborating with strong partners delivers winning results.

Our racing partnerships with Richard Childress Racing (RCR) and KevinHarvick Inc. (KHI) rest on a foundation of integrity and a history of performance. RCR and KHI are dynamic leaders in the racing world who

consistently produce winning teams and results – much like Rheem and our

business partners. RCR and KHI are vibrant businesses, guided by strong and involved

owners who care about people and have developed organizations that know no

other way than giving their all, including giving back through the Childress Institute

for Pediatric Trauma at Wake Forest University Baptist Medical Center and the Kevin

Harvick Foundation, dedicated to positively enriching the lives of children.

W RKParTnerShiPS

ThaT

W RK

Rheem became an RCR associate sponsor in 2007, winning its very first race

with Kevin Harvick driving the No. 29 car to victory lane at the Daytona 500.

Today, Rheem is a primary and associate sponsor of RCR’s NASCAR Sprint

Cup Series No. 29 Chevrolet. Rheem joined KHI as a primary sponsor

of the No. 33 Rheem Chevrolet in the NASCAR Nationwide Series

in 2008, and has increased its involvement with

KHI each year.

Winning TeamS

Kevin Harvick, No. 29 Sprint Cup Car

Kevin Harvick is one of the top drivers in NASCAR today. In 2001, he was tapped

by Richard Childress Racing (RCR) to replace Dale Earnhardt in the NASCAR Sprint

Cup Series. He’s been racing the No. 29 Chevrolet for RCR ever since. In 2011,

Rheem joined Budweiser® and Jimmy John’s Gourmet Sandwiches® as co-primary

sponsors of RCR’s No. 29 car. Harvick will drive the No. 29 Rheem Tankless

Chevrolet Impala on Sunday, June 26 at Infineon Raceway in Sonoma, California;

Sunday, September 4, at Atlanta Motor Speedway; and on Sunday, November 6 at

Texas Motor Speedway.

• Harvick captured his fourth Chase for the NASCAR Sprint Cup Series berth and enjoyed hisbest overall season in 2010 by finishing third in the final NASCAR Sprint Cup Series standings

• He led the 2010 NASCAR Sprint Cup Series point standings for 20 weeks

• Harvick won the Budweiser Shootout races at Daytona International Speedway in 2009 and2010; he also won the 2007 Daytona 500

Kevin Harvick, No. 33 Nationwide CarKevin Harvick is a two-time NASCAR Nationwide Series Champion (2006 &

2001). He spearheads the No. 33 NASCAR Nationwide Series team, the flagship

team for his company, Kevin Harvick, Inc. (KHI), which he co-owns with wife, DeLana

Harvick. The No. 33 Rheem Chevrolet Impala will run under the Rheem colors in 34

NASCAR Nationwide Series races in 2011 sporting multiple Rheem paint schemes

touting the company’s heating, cooling, water heating and swimming pool and spa

heating products.

• In 2009, Harvick was named the NASCAR Nationwide Series driver of the decade

• In 2006, Harvick won his second NASCAR Nationwide Series Championship. That season herecorded nine victories, 23 top-five and 32 top-ten finishes, with an average finish of 4.6

• Harvick became the first driver ever to be named Sprint Cup Rookie of the Year in the sameseason that he earned the Nationwide Series driver championship

• Harvick became the first driver in NASCAR history to run full-time on both the Nationwide and Sprint Cup circuits – a total of 70 races – in one season (2001)

Kevin getting into the racing spirit in California, 1982

Clint Bowyer, No. 33 Nationwide CarClint Bowyer is sharing driving duties of the No. 33 Rheem Chevrolet

Impala in the 2011 Nationwide Series season with Kevin Harvick, Austin Dillon

and Scott Speed. Bowyer, the 2008 NASCAR Nationwide Series champion, will

make nine starts in KHI’s No. 33 this year. Bowyer, who in 2010 qualified for his third

Chase for the NASCAR Sprint Cup, also drives the No. 33 Cheerios®/Hamburger

Helper® car for Richard Childress Racing (RCR) in the NASCAR Sprint Cup Series.

• Bowyer has already started off strong in 2011 with a second-place finish in the famed black and red Rheem No. 33 at Daytona International Speedway in February; Bowyer finished just 0.007 seconds behind winner Tony Stewart who was driving KHI’s No. 4 Oreo Chevrolet.

• In 2010, Bowyer competed in 13 events in the NASCAR Nationwide Series where he collected one pole, one top-five and six top-ten finishes.

• Bowyer first came to RCR in 2004 after being discovered by Richard Childress in 2003; Bowyer and Harvick have been NASCAR teammates since 2004 when they shared driving duties in RCR’s Nationwide Series No. 21 car.

Clint in his hometown of Emporia, Kansas, 1982

Paul Menard, No. 33 Nationwide CarPaul Menard will drive 7 of 12 Nationwide Series races for KHI this

season in the yellow and black Menards®-Rheem No. 33 Chevrolet Impala,

while Kevin Harvick, Clint Bowyer, Austin Dillon and Max Papis will take

the wheel in the remaining five races. Menard also races the No. 27 Menards

Chevrolet Impala for Richard Childress Racing (RCR) in the NASCAR Sprint Cup

Series. Rheem is a co-primary sponsor of the No. 27 Menards Chevrolet for races

at New Hampshire Motor Speedway in Loudon, NH and Martinsville Speedway in

Virginia this season.

• In the 2010 NASCAR Nationwide Series, Menard completed the season with four top-five and19 top-ten finishes, placing him fifth in the season-ending point standings.

• His first Nationwide Series victory came in his home state of Wisconsin at The MilwaukeeMile in June 2006. That year, Menard earned one win, 10 top-fives and 16 top-tens.

• Menard won his first career Nationwide Series pole at Kansas Speedway in 2004.

• Paul’s racing career started at age eight winning the Wisconsin Briggs Junior Championship. His first year of NASCAR Sprint Cup competition was in 2003.

“KHI Specialists”

Austin Dillon, the grandson of team owner Richard Childress and son of

Mike Dillon, former NASCAR Nationwide Series driver, is a rising star in

NASCAR. The 21-year-old Dillon will drive three races in the NASCAR Nationwide

Series this year for the No. 33 Rheem Chevrolet.

At age 19, Scott Speed won the Red Bull Driver Search contest, which

was aimed at putting a United States-born driver into Formula One racing.

Over the next nine years, Speed continued growing his career; he drove full-time

in the NASCAR Sprint Cup Series throughout 2009 and 2010. Speed joins KHI to

drive the No. 33 Rheem Chevrolet in three NASCAR Nationwide Series.

Italian-born Massimiliano (Max) Papis is one of the most versatile drivers

in the world. In 1996, after a successful Formula One career in Europe, Max debuted in

the United States. In 2010, he finished second in the Rheem No. 33 in one of the most

exciting Nationwide Series finishes ever seen at Montreal’s famed Circuit Gilles Villeneuve

road course. The son-in-law to famed Brazilian driver and two-time world F1 champion,

Emerson Fittipaldi, the driver also participates in select NASCAR Sprint Cup and

Camping World Truck Series races, as well as the Rolex 24 at Daytona.

Cale Gale, No. 2 Camping World Truck

Rheem is a primary sponsor of 26-year-old Cale Gale in the NASCAR

Camping World Truck Series. Named after legendary NASCAR driver Cale

Yarborough, Gale drives the Rheem Chevrolet Silverado for KHI. Rheem is also

the primary sponsor of Gale’s No. 83 Rheem Chevrolet Super Late Model car.

• Gale recorded a 6.8 average starting position and 3.5 average finish in six 2006 ARCA races.

• He made a combined 27 NASCAR Nationwide and Camping World Truck Series starts from 2006 to 2008 for KHI; his 11th Nationwide start at Daytona in 2008 was his first for Rheem.

• Gale won his first pole at Bristol (Tenn.) Motor Speedway in August 2008 and went on to score his career best Nationwide finish of fourth in the Rheem No. 33 Chevrolet.

• He represented Rheem in 2009 in the NASCAR Canadian Tire Series and worked as an ARCA crew chief in 2010 for Richard Childress Racing.

• Gale will also compete for Rheem in the 2011 ARCA Series

Cale at home in Mobile, 1988

innovaTive viSion

“Doing what you love and loving what you do” describes what motivates Richard Childress and DeLana and Kevin Harvick. From their humble beginnings

to today’s successes, these entrepreneurs are dedicated to doing things right and achieving operational excellence throughout their organizations.

The challenges met and championships celebrated serve as the foundation of their visions for continued growth and their ability

to innovate to meet the demands of a changing world.

DeLana HarvickCo-Owner, KHI

Richard Childress President and CEO, RCR

Kevin Harvick Co-Owner and CEO, KHI

Richard Childress Racing • RCR has 196 victories in NASCAR competition; two Daytona 500 and two Brickyard 400 (Indianapolis) wins

• Childress was named The Sporting News Owner of the Year in 2001, 2006 and 2010

• Rheem became a RCR Sprint Cup sponsor of the No. 29 Chevrolet driven by Kevin Harvick and won its first race, the 2007 Daytona 500

• Childress is the first team owner to win championships at every level of NASCAR competition

• RCR’s first NASCAR Sprint Cup Series victory came in 1983 at Riverside (CA) International Speedway

• Childress was a NASCAR driver from 1969-1981 and was replaced by Dale Earnhardt in 1981

• Childress purchased his first race car, a 1947 Plymouth, for $20 at age 17

Kevin Harvick, Inc.• Harvick scored his first win in the Rheem No. 33 Chevrolet at Las Vegas in 2010

• KHI won their second Truck Series championship and Harvick won his first Nationwide race in KHI-owned equipment at Bristol in 2009

• Rheem joined KHI as a primary Nationwide sponsor and KHI expanded its Truck Series program to two full-time entries in 2008

• KHI and Ron Hornaday won the NASCAR Truck Series driver and owner championships in 2007 and KHI expanded to two full-time Nationwide teams

• KHI fielded their first full-time entry into the Nationwide Series and Tony Stewart recorded KHI’s first Nationwide win at Daytona in 2005

• In 2002, Harvick scored KHI’s first Truck Series victory at Phoenix International Raceway, becoming the fifth driver in history to win a race in all three of NASCAR’s premier divisions.

• KHI started operations in a friend’s garage in 2001 and Harvick competed and finished second in KHI’s first Truck Series event at Richmond (Va.) International Raceway

Program managemenT Team

The talented, creative team responsible for activating the Rheem Racing program works daily behind the scenes to ensure that fans and thousands of Rheem guests experience the best that Rheem

has to offer. This group of marketing, media and hospitality experts coordinate the thousands of details it takes to create a truly unique

and memorable “Rheem VIP Racing Experience” throughout the racing season each year.

THE dRIVINg

f RCE Behind rheem racing

Sue Karli Corporate Motorsports Program Manager, Rheem Manufacturing CompanySue serves as the primary liaison between Rheem, KHI and RCR, overseeing the Rheem Racing program, hospitality and events related to the program.

Amy Stein Director of Sponsor Relations, Kevin Harvick Inc.Amy is the primary sponsor relations contact with Rheem management and part of the activation team to develop and fulfill program objectives. She also hosts VIP Rheem guests at track.

Lisa Cox Director of Partnership Marketing / Communications, Richard Childress RacingLisa manages partnership marketing and team public relations staff. She is accountable for working with partners and overseeing all day-to-day sponsor activities.

Alicia Deal Account Director, Kevin Harvick Inc.Alicia serves as the daily program operations contact with the Rheem program management and works to fulfill program activation needs. She plans and executes VIP hospitality events and conducts on-site management of the Rheem program.

Jeff Patterson Senior Manager, Partnership Marketing, Richard Childress RacingJeff ensures that RCR services / obligations for Rheem are fulfilled and facilitates the activation of sponsors’ programs (approvals, scheduling of appearances, credentials, tours, etc.)

Tiffany Breaux Director of Public Relations, Kevin Harvick Inc.Tiffany manages the public relations initiatives and the public relations team for KHI. She additionally serves as the PR representative for the No. 33 Rheem team in the NASCAR Nationwide Series.

No. 29 Sprint Cup Series TeamSHOP & ROAD CREWGil MartinCrew ChiefPhil GouldCar Chief Jeremy Bullins Engineer Matt Swiderski 2nd Engineer PIT CREWKyle Turner Front Tire Changer JD Holcomb Front Tire Carrier SUPPORT CREWMark WilliamsHauler Driver

TEAM SP RT WINNINg IS A

Mike Scearce Mechanic #3 Rob LopesTire SpecialistBilly O’DeaSpotter

Zach Price Rear Tire Changer Mike Morrison Gas Man

Mike Scearce Windshield

Dustin Stanley Shock SpecialistCameron BrownEngine Turner Thomas Costello Mechanic #1 Clint Almquist Mechanic #2

Eric Wilson Jackman Bob Dowens Rear Tire Carrier

Barry SheppardHauler Driver

TEAM SP RT

Gil Martin, No. 29 Rheem Tankless Chevrolet crew chief in the Sprint Cup Series, is a respected industry veteran who led Kevin Harvick and the No. 29 team to three wins, 16 top-five

and 26 top-ten finishes in 2010.

L VE To WIN”“I HATE To

LoSE MoRE THAN I

No. 33 Nationwide Series TeamSHOP & ROAD CREWDavid Hyder Crew ChiefMark Durgin Car Chief Wayne Smith Shock Specialist PIT CREWBilly O’Dea Spotter Kyle Turner Front Tire Changer SUPPORT CREWKirk George Hauler Driver

Jimmy Conners

Clint Jennings Engineer Bret Recher Fuel Man / Mechanic Ben Bowden Mechanic

JD Holcomb Front Tire Carrier Zac Price Rear Tire Changer

David Gates Mechanic / Tire Specialist Glen Wheeler Mechanic / Interior

Bob DowensRear Tire Carrier Eric WIlson Jackman

L VE To WIN”Jimmy Conners

David Hyder is crew chief for the Rheem No. 33 in the NASCAR Nationwide Series. Hyder served as car chief for Kyle Petty in 1999 then moved to crew chief at BAM Racing, Wood

Brothers Racing and Bill Davis Racing before joining Kevin Harvick Inc. (KHI) in 2010.

Please visit Rheem-Racing.com

for extended and up-to-date 2011 Rheem

Racing Program schedules.

PR gRAM2011 rheem racing

Schedule

DATEDATE EVENTEVENT DRIVERDRIVER

Jun 26Jul 17Sep 4 Oct 30Nov 6

SonomaLoudon, NHAtlantaMartinsville Texas

Harvick (29)MenardHarvick (29)MenardHarvick (29)

Sprint Cup Series

DATEDATE EVENTEVENT DRIVERDRIVER

Apr 22Jun 17Jul 16Oct 1Oct 7Oct 15Oct 29

NashvilleMichigan (ARCA)Iowa (ARCA)KentuckyKansas (ARCA)Las VegasMartinsville

Gale GaleGale GaleGaleGaleGale

Camping World Truck & ARCA Series

Nationwide Series

DATEDATE EVENTEVENT DRIVERDRIVER

Feb 19Feb 26Mar 5Mar 19Mar 26Apr 8Apr 16Apr 23Apr 29May 6May 14May 22May 28Jun 4Jun 18Jun 25Jul 1Jul 8Jul 17Jul 23Jul 30Aug 6Aug 13Aug 20Aug 26

DaytonaPhoenixLas VegasBristolFontana, CATexasTalladegaNashvilleRichmondDarlingtonDoverIowaCharlotteChicagolandMichiganRoad America (WI)Daytona KentuckyLoudon, NHNashvilleIndianapolisIowaWatkins GlenMontrealBristol

BowyerHarvickHarvickHarvickHarvickMenardBowyerDillonMenardBowyerBowyerSpeed HarvickHarvickMenardPapisBowyerHarvickHarvickDillonDillonMenardMenardSpeedBowyer

DATEDATE EVENTEVENT DRIVERDRIVER

Sep 3Sep 9Sep 17Oct 1Oct 8Oct 14 Nov 5Nov 12Nov 19

AtlantaRichmondChicagolandDoverIowaCharlotteTexasPhoenixMiami-Homestead

HarvickHarvickMenardBowyerMenardMenardHarvick BowyerBowyer

C MMITTEd To EXCELLENCE

®

rheem aSSociaTe SPonSor Program ParTnerS

PLATINUM

White-Rodgers Pacesetter Steel Roll Coaters

GOLD

Copeland Diamond Emerson Corrugados Watts SMC USD

SILVER

Kenco Plastics Lockjoint Tube TOD Allegan Tube Quimmbasicos

“Home Track Racers”

Rheem sponsors three up-and-coming drivers in NASCAR’s Home Tracks program,

which strives to bring emerging NASCAR talent to local race tracks.

In addition to driving in the NASCAR Camping World Truck and ARCA Series for

Kevin Harvick Inc. (KHI), Cale Gale also drives the No. 83 Rheem Chevrolet

Super Late Model Car. Recently, Gale put the Rheem No. 83 on the pole at Pensacola’s

famed Snowball Derby while setting a new track qualifying record of 16:33 seconds.

Spencer Davis began racing in October 2005—at the age of 6. Since 2005,

Davis has collected more than 300 victories and championships across the U.S. This

year, Spencer is driving the No. 29 Rheem Chevrolet in the 2011 Super Truck Series

and has notched two wins.

Brandon Jones began racing formally in 2010, and has already scored

back-to-back victories and an impressive third-place finish in the 2011 100-lap

feature at Lanier National Speedway. This year, Jones is racing the 2011 Super

Truck Series season driving the No. 33 Rheem Chevrolet.

Put your thumb to the metal with the “Rheem Extreme Racing Challenge,” an iPad®, iPhone® and iPod Touch® racing game app that puts you in the driver’s seat behind your favorite Rheem racing kart. In addition to choosing one of four kart designs, you can race solo or against other karts. You can further customize the game by your level of expertise and the addition of obstacles and pit stops throughout the course. The result: a fast-paced, challenging game that racing fans and adventurous gamers will enjoy. Visit www.Rheem-Racing.com for the latest updates!

Rheem Extreme Racing Challenge Features• The “Racing Updates” tab on the game’s home screen gives timely information • The “Charity” tab provides information on the Kevin Harvick Foundation, which supports programs that positively enrich the lives of children throughout the U.S. • The “Learn More” tab helps users find out more about Rheem’s complete line of efficient high-quality heating, cooling and water heating products, the Kevin Harvick Foundation and game credits.• “Happy’s E-Shop” lets users shop for apparel, hats and other Rheem Racing- branded items. “Happy” is Kevin Harvick’s iconic fireball logo found on his website.

Y UR ENgINES START

rheem extreme racing challenge

Air & Water Racer Inspired by Rheem’s reliable line of Heating and Cooling products

Sun Runner Represents efficient Rheem Solar Water Heaters

Hot Water Heaven Signifies the benefits of using Rheem for all your Water Heating needs

Wave Rider Designed with Rheem Pool & Spa equipment in mind

rheem eXTreme racing chaLLenge

rheem extreme racing challenge

high PerFormance SoLuTionS

Warm in the winter, cool in the summer and enough hot water year round – this is the basis of the experiences Rheem strives to provide for our customers.

And, we try to supply this comfort in the most efficient methods possible through

reliable, innovative product offerings. Rheem takes comfort to a new level by

integrating air, heat and water technologies within the home,

creating “The New Degree of Comfort”. We are constantly looking for ways to

leverage our expertise and prove that being comfortable doesn’t have to be boring.

So get ready for an unprecedented era of all new Rheem products that are

in a word, hot. It’s the future of comfort technology, and it’s going to be cool.

integrated home

CoMf RT

LocaL in Service. gLoBaL in ScaLe.

Denotes Major Rheem Global Facilities

With operations around the world, Rheem delivers comfort solutions on a global scale. But as we continue to expand our reach, we remain true to our roots

in local, responsive service. With state-of-the-art manufacturing,

unprecedented investment in R&D and a focus on customer feedback, we’re

improving product performance and efficiency every day. The words

“quality,” “reliability” and “service” are all said differently on every

continent, but there’s only one way to say them in every language — “Rheem.”

gR WTH IN 2011 & BEYoNd

rheemracing.com

Visit us online for exciting details on the Rheem Racing Program. From race results to contests, there is always something new. And, you can even join the Rheem Team for up to date info on the Rheem Racing Program , Kevin Harvick, and innovative Rheem Products!

Rheem Manufacturing Corporate Office 1100 Abernathy Road, NE, Suite 1400, Atlanta, GA 30328

Rheem.com

©2011 Rheem Manufacturing CompanyThe stylized no. 29 and the RCR checkered flag logo are trademarks of RCR Enterprises, LLC. All trademarks and the likeness of

the no. 29 race car are used under license from their owners. The name, likeness, signature of Kevin Harvick and the Kevin Harvick, Incorporated logo are registered trademarks of Kevin Harvick, Incorporated and are used under license from

Kevin Harvick, Incorporated. The stylized No. 33 and No. 2 and images of the No. 33 race car and No. 2 race truck used with permission from Kevin Harvick, Inc.

REAdY To LEARN M RE?

CORP-001-05-11