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Infinite CommunitiesInfinite ConnectionsInfinite Conversations

Randy F. Price

Chief Executive Officer/Bio

socialarc innovation lab

November 30, 2010C O N F I D E N T I A L

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At the intersection where

Brands & Customers engage,

infinite possibilities exist to create

value

designs & executes

engagement strategies

that seed, lead and ignite

conversations that get results!

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Randy F. Price

Chief Executive Officer/Bio

socialarc innovation lab

November 30, 2010C O N F I D E N T I A L

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Leadership, Experience & Expertise

Strategic Social Media Experience

Conversation Etiquettesm Approach

Best Practices Methodology

Keen Understanding of the FTC Guidelines

Leadership WOMMAs Ethics Committee for Emerging Platforms

World Class Brand Expertise

Brand Monitoring orListening Technologies

We leverage our deep intellectual capital and earn engagement results via our

proprietaryActivation Intelligence methodology andJust-In-Time Outreachsm

Randy F. Price

Chief Executive Officer/Bio

socialarc innovation lab

November 30, 2010C O N F I D E N T I A L

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Social Media Marketing Client Engagements

Visa Business Network

Visa Olympics

Visa Holiday eCommerce

Visa Global Innovation

Claires Retail Stores

Maybelline

Bosch Appliances

Sherwin Williams

Fosters Beer

Bahamas Ministry of Tourism

Auto Club of Southern California

Merck

Microsoft

Nissan

Toyota

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Randy F. Price

Chief Executive Officer/Bio

socialarc innovation lab

November 30, 2010C O N F I D E N T I A L

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Randy F. Price Thought Leadership

2009 Industry Speaking Engagements

Electronic Retailers Association (ERA) National Convention Presentation

and Panel To Tweet or Not to Tweet, Is That A Question?

Direct Marketing Association. (DMA) National Conference

Listening and Social Media Marketing segmentation

Direct Marketing Educational Foundation (DMEF) National Conference

Research Luncheon Keynote Social Media ROI: Work-in-Progress

American Marketing Association (AMA) Panel

Using Social Media Marketing for Professional Services

2010-2011 Engagements

Word of Mouth Marketing Association

Co-chair of the WOMMA Ethics Committee on Emerging Platforms

Orange County Co-Organizer and Key Speaker

Tech Coast Angels Information Session Using Social Media for competitive research,

influence & growth acceleration

Chapman University Guest Lecture Series, Marketing & Advertising Principles, Social

Medias Impact on the 4 Ps

Randy F. Price

Chief Executive Officer/Bio

socialarc innovation lab

November 30, 2010C O N F I D E N T I A L

6

Always curious and wired, Randy is, first and foremost, a strategic marketing innovator. Hisunique ability is also his passion, to create value & actionable insights from data, trends &

consumer behavior that result in competitive advantage. According to those that know him well,

he is the quintessential ENTP!

Mr. Price is religiously strategic & a wildly creative visionary. Skilled at managing the collaboration

of great work while simultaneously making the workplace a great place to be.

Randy has a tireless desire to win with a relentless focus on innovation. His passion is finding

simple solutions to complex problems, creatively using technology to engage & activate

customers.

In his first year as the Chief Digital Strategist for Wunderman Interactive, Price was recognized

within the agency review as having built the Best Practice in the Y&R brands group of agencies.

Randy re-engineered an imploding digital division into a successful, agency practice, elevating

the visibility, revenue growth and profitability of the Los Angeles office. Mr. Price was instrumentalin the creation and implementation of countless best practice global engagement initiatives for

Sony, Microsoft and Ford Brands (Jaguar, Land Rover, Lincoln and Volvo).

His digital experience and leadership were crucial in assembling an international cross functional

team that WON the global LandRover.com assignment.

Prior to that, Mr. Price served in various senior marketing and sales capacities with Coca-Cola

USA, Procter & Gamble, NBC/Universal Studios, and Dole Foods; resulting in a rich background

of vertical industry expertise. Starting his career at Procter & Gamble (P&G), Randy also

successfully managed the New York Office for Coca-Cola USA.

Mr. Price holds a patent in near field communications (NFC) for a mobile, location based service

(LBS), wireless POS application.

Randy F. Price

CEO

Co-Founder