Rfid Pitch

04/12/23 Peer Consulting GroupPeer Consulting Group 1 JF Sutter

RFID

CIO Peergroup Breakfast RoundtableJune 8, 2006

Peer Consulting GroupPeer Consulting Group204/12/23

Introduction

50 year old technology Miniaturization, cost reduction, antenna Drive for more data, i.e. state, serialization Growth – 40% /yr

$500M – 2005 $750M – 2006 $3.0B - 2010*

*Gartner


What’s New

Passive UHF Auto ID Lab @ MIT CPG Supply Chain Apps

EPC Global Gen 2 ISO 96 bits SGTIN vs. UPC 14 1SYNC

Improved Antenna technology


UPC – RFID ComparisonSystem Bar Code RFID

Data Transmission Optical

Electromagnetic

Volume 1-100 Bytes 128-8000Bytes

Modification Not Possible Rewritable

Distance Meters (LOS) Centimeters to several meters

Read/Write Visual Non-LOS

Access Security Little High

Interference Dirt, weather Electronic, liquids


“Can You Hear Me Now?”


Antennae


Applications

Payments Toll Road Swipeless

Access Supply Chain (SCM

Jet Engines toothpaste

HealthCare FDA – drug authenticity


- RFID tag or transponder - RFID reader or transceiver - Data processing subsystem

An RFID tag is composed of an antenna, a wireless transducer and an encapsulating material. These tags can be either active or passive. While the active tags have on-chip power, passive tags use the power induced by the magnetic field of the RFID reader. Thus passive tags are cheaper but with lower range and more sensitive to regulatory and environmental constraints, as compared to active tags.

An RFID reader consists of an antenna, transceiver and decoder, which sends periodic signals to inquire about any tag in vicinity. On receiving any signal from a tag it passes on that information to the data processor. The data processing subsystem provides the means of processing and storing the data.

Architecture


RFID systems can also be differentiated based on the frequency range .

Low-frequency (30 KHz to 500 KHz) systems have short reading ranges and lower system costs. They are most commonly used in security access, asset tracking, and animal identification applications.

High-frequency (850 MHz to 950 MHz and 2.4 GHz to 2.5 GHz) systems, offering long read ranges (greater than 90 feet) and high reading speeds, are used for such applications as railroad car tracking and automated toll collection. However, the higher performance of high-frequency RFID systems incurs higher system costs.

Architecture


- December, 2005


Fig. 3


The 5-cent-per-tag price barrier shattered

Israeli RFID systems provider SmartCode has announced a pricing breakthrough. It says that its RFID inlays are available at the milestone price of five cents per tag.

For quite some time, analysts have been saying that if RFID tags are priced below the $0.05 mark, they can effectively challenge the bar code label..


Dow Chemical

E & J Gallo Winery

“…sees RFID formula” – RFID Journal


Benefits

Reduced Stock Outs Gillette ~ 38% Wal-Mart ~ 16%

Improved tracking/Visibility Reduced Labor Costs (toll takers) Eliminate ticket Stock (public transport) Reduced pilferage

Spirits, tools, libraries


The Issue…


What’s It Take?

People – UCI Certification Program Tag Printers (slap and ship) Readers (H-P spending $225 M+) Software (read/write tags) Modify Applications

Expand UPC fields, formats Engage serialization Reporting

Budget – median ~ $200k….average ~ $500k Systems Integrator/consultant/ VAR


Vendors Tags

Motorola, Philips Semi, TI, Gemplus, Amatech Readers

Symbol, ID systems, Motorola, Seimens Systems

Siemens, Rockwell Automation, Honeywell, Printronix, ADC

Software – Oracle, IBM, SAP, MS Consultants – Accenture, Deliotte, PCG, etc. VARs, SIs (Google rfid =98.9 M hits


Issues

Privacy Remote scan of passports Who’s buying what

Security Writable tags

Skills

Cost - ROI


RFID July, 2006

Contact:

Jim Sutter www.peergroup.net [email protected] 949.720.9490 Office 949.818.9921 Mobile

Rfid Pitch

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Transcript of Rfid Pitch