RFID Journal Live! 2014 Charles Colby - User-centered Design
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description
RFID can solve problems and create unique user experiences, but a strong understanding of the user and their needs is important to assure the application brings value. The solution w.illi.am/ developed for the Infopresse OFF2013 conference was an ecosystem consisting of NFC bracelets, NFC enabled kiosks, a responsive web application and social media integration. This presentation describes how a user-centered design process can be applied to designing online/offline experiences, how our solution solved real problems for conference attendees and the learnings that the w.illi.am/ team took away from this successful project.
Transcript of RFID Journal Live! 2014 Charles Colby - User-centered Design
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CHARLES COLBY User Experience Designer & Researcher, w.illi.am/
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APPLYING USER CENTERED DESIGN TO NFC EXPERIENCES
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WHAT IS USER EXPERIENCE DESIGN?
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DON NORMAN
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“I invented the term because I thought human interface and usability were too narrow…
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…I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.”
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WHAT IS USER EXPERIENCE RESEARCH?
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Research Define the Problem
Brainstorm, prototype,
test, iterate.
Develop Launch
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FRAMING PROJECTS AS DESIGNING A USER
EXPERIENCE IS MORE IMPORTANT THAN EVER.
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Solutions are increasingly systemic.
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Interactions are Diversifying.
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Expectations are higher than ever.
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TWO FRAMEWORKS FOR DESIGNING EXPERIENCES
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6 DIMENSIONS OF AN EXPERIENCE Time When will this experience take place, what happens before and after the experience?
Interactions How will users interact with this experience?
Context In what environment will this experience take place?
Platforms What are the products, services and touchpoints that will drive this experience?
Significance How will this experience create meaning and incite emotions?
Triggers How might sight, sound, smell, taste and touch be triggered during this experience?
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EXPERIENCES SHOULD EITHER BE USEFUL OR ENTERTAINING OR BOTH.
Useful Entertaining
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OFF 2013 Creativity + Innovation In business
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MANDATE
Use digital to create a compelling brand experience at the OFF 2013 conference...
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MANDATE
Use digital to create a compelling brand experience at the OFF 2013 conference...
…IN 6 WEEKS!
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Interviewed previous attendees. Interviewed event planners.
Interviewed colleagues attending many conferences. Shared our own experiences.
RESEARCH PHASE
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DEFINE THE PROBLEM
Check-in – Registration Conference Schedule Networking
Note Taking Social Media Conference Space
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BRAINSTORM
We brainstormed thinking of 6 Problems X 6 Dimensions.
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PROTOTYPING AND TESTING
We sketched and wireframed different solutions for an application and related
technolgies.
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DEVELOPMENT
We developed different technologies that worked together, and user tested even in the
development stage.
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OFF 2013
USER EXPERIENCE
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THE THREE PILLARS OF OUR SOLUTION
NFC Bracelet with Unique Identifier
NFC Enabled Kiosk
Responsive Web Application
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THREE CORNERSTONES TO OUR NFC ENABLED SOLUTION T-14
A kit was sent to the par9cipants with an NFC bracelet and print materials.
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T-14 A website was setup for pre-‐registra9on of the bracelet received in the mail.
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T-14 Par9cipants were encouraged to connect their social accounts to gain access to certain features at the conference.
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T-14 A teaser video was sent out to build interest in the upcoming conference.
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Check-in Check-In NFC kiosks were used to automa9cally check-‐in aJendees.
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Check-in Check-In NFC kiosks were used to automa9cally check-‐in aJendees.
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Check-in Check-In When aJendees checked in, their personal informa9on entered a live feed in the web app.
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Check-in Check-In Support was available for unregistered aJendees.
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THE LOUNGE We integrated numerous
interac9ons in the lounge as well.
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NFC KIOSKS The NFC Kiosks allowed aJendees to check-‐in and share photos to social media.
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WEB APP The Web app had mul9ple features enabled by the NFC bracelet.
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WEB APP The OFFLIVE stream See details of the current presenter. Tweet and view TwiJer stream. See photos and interac9ons from the interac9ve kiosks.
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WEB APP Networking Tool See who has checked-‐in. Connect through Facebook, TwiJer or LinkedIn.
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Program For fast access to informa9on about the day: agenda, bios and other references.
WEB APP
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OFF 2013
THE FINAL RESULT
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It is easy to underestimate how much you need to hold people’s hand.
Anything that didn’t work perfectly could have been improved if we had tested it.
We could have better managed the afterlife
of the bracelets.
OUR KEY LEARNINGS
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Think of the experience first, not technology first.
Map your experience. Think of ways to benefit the business and user at the same time. Think Win-Win.
Think of an MVP.
Test as much as possible on everything.
MOVING FORWARD
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CURRENT PROJECTS
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www.projetbu.com
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Digital intelligence will eventually be embedded in every aspect of our built environment.
It is our responsibility to design this shift in a way
that truly improves the human experience.
A FINAL THOUGHT
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