RFCD 2011: Fanny D. Estrada: Agexport Guatemala

OPORTUNIDADES DE NEGOCIO EN GUATEMALA

AGRI-BUSINESS DEVELOPMENT, GUATEMALA

“REGIONAL FORUM ON CLUSTER DEVELOPMENT IN THE CARIBBEAN”

Licda. Fanny D. EstradaAGEXPORT

November 09, 2011

Guatemala…• Strategic Geographic Position (natural bridge to North

American and Latin American countries)

• Variety of Microclimates

• High Forestry Potential

• Macroeconomic Stability

• One of the best infrastructure in Central America (roads, telecommunications)

• One of the most open economies.

• Legal Framework for Foreign Investment

• Abundant and qualify labor force

VISION:Develop Guatemala as an

exporter country

Private non-profit entity, established in 1982…

25% 73%Non Traditional

Traditional

75%

Coffee SugarBanana CottonMeat

Non Traditional

Agricultural ProductsManufactured GoodsWood and FurnitureApparel and TextilesHandcraftsServices

Traditional

27%

US$ 1,061 MillionsUS$8,466 Millions

Source: BANGUAT

Guatemala: Exports Structure

Source: BANGUAT

149 products237 companies 87 markets

19864,027 products

3,946 companies147 markets

2010Guatemala: Total Exports

August↑ 25.9%

EEUU, 3259

CA, 2395

MX, 448

UE, 486

Other, 1878

Guatemala: Export MarketsUS$ Millions

Guatemala: Export MarketsUS$ Millions

Source: BANGUAT

38%

28%

5%

6%

22%

Exports incorporate the rural area to formal employment

Exports incorporate the rural area to formal employment

Source: AGEXPORT

Agriculture

Manufactured Products

Apparel and Textile

Handcrafts

Sea food

Wood products

Services

…Distributed throughout the country

Fuente: Banguat

Agricultural Sector

VegetablesVegetablesLeading products: China pea, sweet pea, pea beans, French Beans, Other types of green beans, baby vegetables, Oriental Vegetables, Bean, Tomato, Chile.Main markets: USA, Europe, Canada, Central America, Mexico and Canada.Production areas: Altiplano. Chimaltenango, Sacatepequez, Quiche, Solola, Quetzaltenango, Huehuetenango, San Marcos. Salama, Jalapa.

39%

Source: Banguat

Vegetable ExportsVegetable ExportsUS$ Millions

39%

FruitsFruits

Leading products: mango, berries, papaya, cantaloupe, watermelon, pineapple,avocado, lime, rambutan.Main markets: USA, England, Holland, Germany, France, El Salvador, Honduras.Production areas: across Guatemala.Areas of production: 24.500 ha.

Fruits ExportsFruits Exports

US$ Millions

17%

Source: Banguat

Differentiated Products Differentiated Products

Leading products: Coffee, Cardamom, Honey, Sesame, Macadamia, cacao,organic vegetables.Main markets: USA, Europe and Asia.Production areas: Nationwide

Plants, flowers and foliage Plants, flowers and foliage

Leading products: Leather Leaf, Yucca (Izote) Beaucarnea (Pony Tail), Dracaena(Giant), Rosas, Chamadorrea sp (Xate), Asparagus sp. (Treefern), Tillandsia,Sansevieria, ScheffleraMain markets: USA, Italy, Netherlands, Denmark, Germany, Japan,Areas of production: 3.500 Hectares

Ornamentals ExportsOrnamentals Exports

US$ Millions

6%

Source: Banguat

Programs and projects for agricultural development in Guatemala

Public and Private Sector Alliance

How to achieve it?

Systemic Approach to Competitivenes

Agricultural conversion to export crops and valued added

Promoting social and rural entrepreneurship

Training and technical assistance

Productive supply chains alliances

Production chains linking small producers with buyers

• 100 supply chain alliances

• 80 new alliances

• 80 new rural companies

• 7,000 supported families

• Northwest Region of the country

• Join program with MAGA, MINECO, Donors and AGEXPORT

Extending the Productive Agricultural Infrastructure

• 200 wells / boreholes

• 8,000 new hectares

• 56,000 new jobs

• 24,000 families

• Regions: Central and Western Highlands and the Verapaces

• Join program Agricultural Ministry and AGEXPORT

Miniriego Plan

The Project Collection centers

33 collection centers2.013 farmers6.5 million pounds (peas and bean) 218.650 wages per year (50% women)Q. 16.3 million in income per farmersInvestment U.S. $ 1.4 million63% contribution FONAGRO12% export contribution25% farmers contribution

Safety Basic Infrastructure

Increasing production efficiency

Developing safety systems, plant protection and food quality

Crop Protection and Food Safety

198 communities

100,000 small producers

300.000 trainings

Departments: Quiche, Chimaltenango, Solola, Sacatepéquez

Basic infrastructure for BPAsCleaningLand levelingFoundationsDrainLatrines, etc..

Base: PIPAA Program

Joint Programme, Ministry of Health , MAGA and AGEXPORT

New eligibility

Avocado

Pithaya

Flowers

Plants

Mangostán

Litchi

Logan

Guayaba

PROGRAM TO ENSURE ACCESS FOR THE GUATEMALAN FRUITS TO TARGET MARKETS

• Action Plan:Develop Fly Free AreasProgram to monitor pesticide residuesEligibility ManagementInternational lobbyingFly Free Areas

Coming soon the creation of a National Institute for Food Safety and Plant Health

The most important:

Authority

Financial Resources

Infraestructure and Logistic

Promoting exports and seek new markets

PLATFORM FOR MARKET ACCESS AND

GENERATION OF EXPORT OFFER

•www.agritradecentralamerica.org

ACTIVITIES OF THE PLATFORM * Agricultural meetings

in different areas of Guatemala * Promotes increased export supply, production diversification, generation

of employment and income * Networking within exporters and

inclusion and training of SMEs * Participation in exploratory and

international fairs. *Organization

of AGRITRADE March 2013 Expo & Conference

Take advantage of world trends

Healthy Food

TEXAS, United States

Mexico

England: $253.15 / per week

Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ

Allemagne : $500.07 Germany : $500.07/ per week


Italy (Sicily) : $260.11/ per week


Poland : $151.27/ per week


Turkey

What does AGEXPORT do?What does AGEXPORT do?

a. Organized SectorsBoard of Directors

ExecutiveExecutive

b. Exporters’ Support

Trade Promotion

Market Intelligence Unit / INFOEXPORT

Trade Fairs in Guatemala

SMEs International SMEs International CenterCenter

Foreign Trade School

Foreign Trade Institute

College Degree

Specialized Programs

•Productivity•Innovation•English School /Under construction

NUEVOS SERVICIOS 2011b. Exporters’ Support

Under Construction

ISO 9008 CertificationISO 9008

Certification

• Courses and Seminars• Graduate Degree in International

Trade Management / USAC

Electronic Services to Export5 seconds

24 hrs. Service- 7 days a week

b. Exporters’ Support

Private-Public alliance modelMinistry of Economy and AGEXPORT

ISO 9008 CertificationISO 9008

Certification

c. Proposals: Policies for Strategic Development

1985

1991

1994

1995

1996 2000 2001

2002

2002

2007

Supply Chain Alliances Program

Associative Production MarketsServices Transformation

d. Promotes Rural Development

MINEDUC

Public Alliance for Rural Development

Private Alliance for Rural Development

Cooperation Agencies Support

1. ASILCOM /FEDECOVERA2. GRUPOS ACUÍCOLAS/MAYASAL 3. AURSA4. ALIANZA5. LABORATORIOS MABELI6. CRISTAL MUEBLES Y MAS7. COOPERATIVA CHIRREPEC8. ALIMENTOS CAMPESTRES9. SAN JUAN LA LAGUNA 10. FUNDAECO11. ASOFLORSA12. OMYC13. ACODIHUE14. AJ QUEN15. KIEJ DE LOS BOSQUES16. FORESCOM17. APRORECH18. GUATEMALA 36519. COOPERATIVA NAHUALÁ 20. ACOFOP/BIOSFERA MAYA21. FUNDACIÓN LACHUÁ22. CONSORCIO TUCURÚ23. APROCHILCO24. COMERCIALIZADORA DE EMPRESAS

RURALES S.A.25. VISIÓN MAYA26. COMER. DE CACAO “FUNDALACHUA,

AMEN Y ADEC”

1. CICOMI2. APIC3. ADEPAS4. AMUTEJ5. COOPERATIVA IXOQUI 6. AJ KEM 7. ASOCIACIÓN SANTA TERESA8. ASOCIACIÓN FLOR DE ALGODÓN

1. ASOCIACIÓN DE AGRICULTORES JALAPANECOS/ASIAJ

2. ASOCAMPO3. AGRISEM4. XIQUIN SANAHI, LA NUEVA BENDICIÓN, AJ

SAMAJELA5. ADIBA / ASINKADI6. ADINSE, CIPRESALES7. COOPERATIVA TECUN UMAN8. GRUPO T-XE-JOJ9. ASOMAM10. ADIAP/FLOR DE AMERICA11. EL BUEN SEMBRADOR, EL PARAISO12. AGROVERDE LAS AREAS13. ASOCIACIÓN RENACIMIENTO14. ASOCIATIVA LAS PAMACAS15. GRUPO COMUNAL CAAL CACAO16. COOPERATIVA NUEVA ESPERANZA R.L.17. GRUPO INTEGRAL COMUNITARIO ALI AJAW18. GRUPO INTEGRAL LA ESPERANZA CHIYO19. ASOCIACIÓN ADIES20. ASOCIACIÓN DE AGRICULTORES DE LAS

AGROALDEAS DEL IXIL21. COOPERATIVA SAN BARTOLO22. GRUPO FLOR DE LAS ROSAS23. GRUPO EL CIPRESALÓN ADINCI24. ASOCIACIÓN DE AGRICULTORES LA MANZANITA25. ASOCIACIÓN DE COMITÉS DE DESARROLLO

RURAL TEMALENSE -ACODERT-26. COOPERATIVA LAS CANOAS27. ASOCIACIÓN ADESIGUA28. COMITÉ DE PRODUCTORES AGRÍCOLAS DE SAN

LORENZO SAN MARCOS29. ASOCIACIÓN INTEGRAL DE AGRICULTORES

ASOINAP30. COOPERATIVA MAYA I31. ASOC. AGRI. RIOS DE AGUA VIVA 3 PARAJES.

65 Supply Chains65 Supply Chains

1122

33

44

5566

1111

11

44

77

5566

33

22

8899

1010

1212

2323

11

2020

1212 1616

1111

1818

22

33

44

55

66

77

1414

1313

1515

1010

8899

191917172424

77

88

1313

1414

1515

1616

1717

1818

19192020

2121 2222

2323

2424

2525

2626

2727

2828

2929

3030

3131

Example: Aquaculture Groups & MAYASAL

GRUPO LOS RODRIGUEZ & Mayasal S.A.

Support for small aquaculture producers (tilapia and shrimp)

GRUPO EL CEBOLLITO, S.A. & Mayasal S.A.

GRUPO LOS MONTEPEQUE & Mayasal S.A.

ASOCIACIÓN LAS MAÑANITAS & Mayasal S.A.

ASOCIACIÓN RENOVACIÓN HAWAI & Mayasal S.A.

OUR GOAL: 2015Exports: US$ 16,800 millionsJobs: 2 millions

2007US$6,925 millions

Jobs: 1 million16%

2008 14%US$ 7,765 millions

2009 - 6.5%US$ 7,360 millions

2010 17%US$ 8,466 millions

www.export.com.gt

RFCD 2011: Fanny D. Estrada: Agexport Guatemala

Education

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