Complete energy-saving solutions for your home.

The Home Retrofit IT System™for home performance contractors

AngelList Investor PresentationJune 24, 2013

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Build America’s leading network of home performance

contractors – by aggregating select contractors as

licensees, all on a single, integrated IT platform to scale

up home efficiency retrofits.

Revenue Model: License fees, with a fixed monthly fee

and a fee per home retrofit, plus fees for lead

generation.

What’s the investment opportunity?

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What does a home performance contractor do?

Insulate attics

Insulate basements & crawlspaces

Upgrade HVAC systemsSeal or replace ductwork

Seal interior air leaks

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Contractors need a SaaS platform for home retrofits

1. Streamline retrofit management

2. Improve effectiveness: Get to retrofit

3. Generate leads

Energy audit Home retrofit Test out Post-retrofitanalysis

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The Home Retrofit IT System™

The Home Retrofit IT System™

The first fully-integrated IT platform for home retrofits:

1. Customer Relationship Management System

2. Home EnergyAssessmentSystem

3. HomeRetrofitManagement System

4. Retrofit Financial Admin System

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Competing IT Systems: Wide open opportunity

No integrated IT systems available for complete home retrofit process Some home performance contractors using generic software for

different components of home retrofit process:

• CRM platforms, e.g. Saleforce.com

• Home energy assessment software, with focus on building modeling, e.g. Conservation Services Group’s Energy Measure HOME, Hancock Software’s iHeat, or PSD Consulting’s TREAT

• Field service management software, e.g. Dell’s packetTrap

• Financial accounting software, e.g. Intuit’s QuickBooks

Several companies building national/regional contractor networks for home retrofits may develop their own IT platforms

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Developed elements for IT System

Over 200 energy audits and 80+ retrofits in Atlanta

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It works! 40% savings on heating & cooling

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So, how do we scale?

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Six leading home performance contractors signed upLicense fees starting at $120 per month and $40 per retrofit

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Demonstrated demand

Energy Construction LLC (Albany, NY) Retrofits in 2012: 40

HomeRx (Seattle, WA)Retrofits in 2012: 70

Insulation Man (Binghamton, NY) Retrofits in 2012: 33

Neil Kelly Home Performance (Portland, OR) Retrofits in 2012: 400

Sellair (Allentown, PA)Retrofits in 2012: 50

TerraLogos (Baltimore, MD) Retrofits in 2012: 112

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Build America’s leading home retrofit network

67 million single-family, owner-occupied homes384 metropolitan areas (pop. 55,000+) Est. $150 billion retrofit market, with $1.1 billion for IT systems

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Identify core markets in each state – e.g. New JerseyPassaic county

Bergen county

Essex county

Middlesex/Union counties

Morris county

Somerset county

Hunterdon county

Mercer/Monmouthcounties

Monmouth county (Sandy Hook)

Monmouth (Jersey shore)/Ocean counties

Ocean county (Barnegat)

Atlantic county (Hammonton)

Atlantic county (Jersey shore)Cumberlandcounty

Gloucestercounty

Camden/BurlingtonW. Deptford counties

New Jersey Clean Energy Program:

• 155 participating home performance contractors

• Of which 44 contractors are potential licensees in 16 core markets

Home performance contractor

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Lead generation with RFA’s Home Efficiency App™

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How do we execute?

Key Management & Expertise

Key Personnel to hire

• Geoff Berlin, Founder & CEO

• Maxim Ivanov, IT Lead [Ciklum]

• Dr. Matthew Realff, Lead on Home Efficiency App™ [Georgia Tech]

Board members

• Ron Harris, Chair

• Rick Degolia, Director

Geoff Berlin, CEO

• IT Director

• Business Development Director

• Marketing Manager for Lead Generation

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Financing requirements to go to market

Raising $500,000 through issuance of Series A Preferred Stock to:

• Develop and deploy v1.0 of the Home Retrofit IT System™

• Scale to 20 to 25 home performance contractors

Follow by $800,000 to complete IT development and scale

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2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

$(20)

$-

$20

$40

$60

$80

$100

$120

$140

Pro Forma Financial Results$ millions

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How much money do we make?

5-Year Pro Forma Results (2018)

• Contractor licensees: 390

• Home retrofits: 245,000

• Revenue: $41 million

• Operating Cash Flow: $24 million

Revenue

OperatingCash Flow

+ Upside: Home Improvement IT System™ for specialized home improvement subcontractors

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How do we exit?

Build value through IT systems and national network of home performance contractors.

Potential strategic acquirers include:

• Home improvement retailers (e.g. Lowe’s, Sears, The Home Depot)

• HVAC manufacturers (e.g. Carrier, Goodman, Lennox, Trane)

• Renewable energy system installers (e.g. SolarCity, Sungevity)

• Home performance contractors establishing a national presence (e.g. Masco Corporation)

• IT companies with a focus on residential energy efficiency (e.g. OPower)

• IT companies in the home improvement sector (e.g. Dell/Quest Software)

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A proven, successful approach

Demonstrated demand

A high impact investment

The Bottom Line