A Creative RF MEMS Capacitive Switch Based on MOS-type Co ...
RF Creative Deep Dive May 2014
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Transcript of RF Creative Deep Dive May 2014
Table of Contents • What we do• How we do it• How we work together• Where we fit in• Who we are• Our philosophies• The work
Art & Copy
PhotographyStorytellingIllustrationHeadlinesWeb designWeb writingFilm/video directionScript writing...
Cleints & Presentations
Pitch to clients, work through client feedback, represent all departments, know every moving part.
Strategically
Conversion best practices, decision aids, mobile-first, interactive optimization, technology implementation ...
Creative Cipher
No work is complete, only abandoned.
CritiqueStrategy Media
TechDevelopmentVendors
Client
UX
Brainstorm
Do Feed the Creatives
Creative brief, strategy, consumer insights, wireframes, inspiration, nom nom nom.
Creative Philosophy
Is it ...Simple, entertaining, telling a story, delightful, original, disruptive, on brand ... an all-new combination of content and ideas designed to change minds?
Brand New Thinking
Does it ELEVATE and add to our clients’ brand?Does it activate audiences in an OWN-ABLE, fresh way?Does it demonstrate truly thoughtful and refined IDEAS?
What is an Idea?
A NEW WAY TO SEETHE WORLD.
A VISION OF A BETTER FUTURE THAT BRINGS THE BRAND AND THE AUDIENCE TOGETHER.
That’s what it’s all about
What gets done and how it gets done is our purpose. Creative must represent all of us and own the work that goes live, ensuring quality.
Here’s what some of our best for Microsoft looks like.