Done ByAkshat Chand Sushant KulkarniRashmi Kulal Kunal PatilPooja Vichare Chirag Gandhi

Reynolds 045

ADVERTISING PRESENTATION

• G.M. Pens International Pvt. Ltd.: exclusive franchisee of Reynolds (France) in India & SAARC Countries

• Pioneer in writing instruments revolution in the Indian market.

• First company to build a brand in a category that behaved more like a commodity

• Consistent Quality Products at affordable prices• Outlets: 3,00,000• Redistribution stockists: 1800• Main Stockists: 27

ABOUT REYNOLDS….

FEATURES OF 045 1. Trusted across 80 countries

2. Laser tip for smooth writing

3. Non-smudging and consistent ink flow

4. Cap colour indicates refill colour

5. French technology

6. Slim and Lightweight

MARKETING PROBLEMS

1. Stiff competition from brands like Lexi, Cello, Linc, Chinese Brands etc.

2. USP is not highlighted and no promotions

3. Less availability in the market

Cello

Linc

Rotomac

Montex

COMPETITION FROM OTHER BRANDS

MARKET SHARE

EVERY PEN USER

OUTDATED TECHNOLOGY AND OLD FASHION

NO PURCHASES

BUILDING BONDS THROUGH WORDS

TECHNOLOGY AND TRUST

RELIABLE AND DEPENDABLE PEN

INCREASE PURCHASES

PRINT ADS

MEDIA AD

THANK YOU