REWORLD MEDIA...Reworld Media €3m cost cutting Website makeover STRONG TRACK RECORD IN...
Transcript of REWORLD MEDIA...Reworld Media €3m cost cutting Website makeover STRONG TRACK RECORD IN...
Reworld Media © Copyright by Reworld Media | All Rights Reserved
REWORLD MEDIAINFLUENCE | ENGAGE | AMPLIFY
45th UBS GLOBAL MEDIA & COMMUNICATIONS CONFERENCENew York City, 4/5/6 December 2017
CEO Gautier Normand
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Reworld Media2
WE BELIEVE DIGITAL MEDIA OPPORTUNITIES ABOUND THE MARKET IS LARGE AND GROWING EXPONENTIALLY
WE OWN AND PRODUCE OUR CONTENT
WE FOCUS ON MONETISING OUR CONTENT
OUR STRONG BALANCE SHEET = ONE OUR KEY STRENGTHS
ESTABLISHED MEDIA GROUPS ARE ILL-EQUIPED TO SEIZE THEM WE ARE UNIQUELY POSITIONED TO CAPTURE THAT GROWTH
CONTENT IS KING, PROPRIETARY CONTENT IS EMPEROR
“BROADBAND PIPES OR CONTENT, THAT IS THE QUESTION”
“MONEY IS CHEAP SO LET’S LEVERAGE UP”
SAFE HARBOUR: WE ARE A FRENCH DIGITAL MEDIA GROUP
Reworld Media3
PROVEN GROWTH STRATEGY
• Strong organic growth
• Successful acquisitions 1) Digital (TRADEDOUBLER), 2) Media assets from established media groups: AXEL
SPRINGER, LAGARDERE- €200m sales in 2016 (pro-forma)
• Proven expertise in both restructuring and digital transition of media assets
UNIQUE VALUE PROPOSITION FOR ADVERTISERS
• Proprietary content creation
• Only market player with a fully integrated Branding+Performance offer
• Performance focused: “Bang for your Bucks”
“EXECUTION, EXECUTION, EXECUTION”, AS IMPORTANT AS (DIGITAL MEDIA) LOCATION
• Flawless track record
• Pass rather than overpay
• 2017 pause for breath
STRONG BALANCE SHEET ALLOWING STRATEGICALLY SENSIBLE ACQUISITIONS
• Price and selectivity and price key to build-up
• Near net cash position despite strong growth
ALREW PA: LEADING LISTED FRENCHTECH IN DIGITAL MEDIA
€
Reworld Media4
DIGITAL MEDIA TRANSFORMATION, OUR CORE BUSINESS
MEDIA BRANDING MEDIA PERFORMANCE
PRINT MEDIA DIGITAL MEDIA TRADEDOUBLER
MEDIA BRANDING
B2C – reader focused44 million magazines in circulation (*)
DIGITAL
B2B2C - advertiser16M visits / month
B2B - Technology2,000+ clients, 180,000 Publishers
12 ESTABLISHED MEDIA BRANDS 4 DIGITAL VERTICALS
✓ Women
✓ Decoration
✓ Leasure
✓ Men
LEADING PLATEFORM
TECHNOLOGY INTEGRATORS
DIGITALTRANSITION BIG DATA
Affiliation
Retargeting
Digital Marketing
Platforms
Reworld Media
MEDIA BRANDING
PRINT MEDIA
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TURNKEY DIGITAL SOLUTION FOR ADVERTISERS
Established consumer brands
MEDIA PERFORMANCE
DIGITAL MEDIA TRADEDOUBLER
MEDIA BRANDING
ESTABLISHED BRANDS
DIGITAL ACTIVITY
RELEVANT DIGITAL TRAFFIC
INTEGRATED DIGITAL SOLUTIONS
PUBLISHERS
BIG DATA
DIGITAL PLATFORM & TECHNOLOGIES
Digital user behaviour expertise
Digital audience
DIRECT RELATIONSHIP
CONTENT
Reworld Media
INTERNATIONAL PRESENCE
6 Reworld Media
H1 2017 Turnover:42% France15% United Kingdom14% Scandinavia10% Italy et Spain
8% Germany
12 international implementations in 11 countriesFrance, United Kingdom, Germany, Spain, Italy, Poland, Netherlands, Sweden, Switzerland, Brazil and Singapore
69 countries covered
Reworld Media
MONDADORI
TIMES INC
TRINITY MIRROR
MEREDITH
LAGARDERE
VIVENDI
WELL POSITIONED IN THE DIGITAL MEDIA LANDSCAPE
Conte
nt
pro
ducti
on
Digital (as % of total Revenue)0%
100%
100%
£
€
$
€
$
€
DENTSU
WPP
HAVAS
PUBLICIS
JPY
€
€
£
AXEL SPRINGER
SCHIBSTED
FUTURE PUBLISHING
TIME OUT
€
€
REWORLD MEDIA
SEK
£
£
CRITEO
ADUX
RUBICON PROJECT
FYBER
MILLES MERCI
€
€ $
$
€€
$
TRADITIONAL MEDIA GROUPS
MEDIA AGENCIES
GROUPS (RE)INVENTING MEDIA
DIGITAL TECH
Reworld Media
€3m cost cuttingWebsite makeover
STRONG TRACK RECORD IN RESTRUCTURING & DIGITALISATION OF
UNDERPERFORMING MEDIA ASSETS
Print-only
#2 digital Automotive brand in France
Traffic x4.5 in the last 18 months
= 2016 EBIT +0,5M€
MEDIA BRANDING
PRINT MEDIA DIGITAL MEDIA
MEDIA BRANDING
• 100% print magazine/no
digital footprint
• Loss making
Acquisition from
at negative value
STABLE magazine circulation
PROFITABLE print business
+
• No digital monetisation
• Limited visibility outside France
Acquisition from For a symbolic €1 +
Brand repositioning
Asian market expansion
NEW magazine formula
PROFITABLE print business#1 audience in Singapore *
+39% audience in France in June 2017 **
* Women media, June 2016 ** Médiamétrie Nielsen, June
= Profitable and growing internationally
Reworld Media
9th website in terms of unique visitors
9 Source : Médiamétrie Nielsen * Reference: FreeWheel network, 1st video network in France
9th
MEDIA BRANDING : ESTABLISHED MEDIA BRANDS OWNER
BEST AUDIENCE GROWTH amongst all French media groups
in H1 2017, +29% organically
18th media websites publisher in France
TOP 10 in France for online video inventory*
3rd automobile website in France
Top 5 in decoration/DIY
2nd player in audience on the AB+ Men target
+39% Audience in June
Top 10 Feminine websites
Reworld Media10
MEDIA BRANDING : STEADY GROWTH OF DIGITAL AUDIENCE
10M 800MUNIQUE VISITORS
June 2017AD CALLmonthly average
16MVISITSJune 2017
25MVIDEOS VIEWED
monthly average H1
60% MOBILE
6M ACTIVE OPT’INS CRM
Proforma numbers including Sporever in 2016 and 2017
Reworld Media11
MEDIA PERFORMANCE : TRADEDOUBLER, A MAJOR DIGITAL PLAYER
Leader for publishers’ marketing departments
2,000+Clients
180,000Affiliated websites
41 million 2016 realised sales
€64.6MH1 2017 turnover
INCREASE IN SALES OR LEAD GENERATION : AFFILIATIONTD CONVERT – Allows advertisers to access an international network of publishers to grow their sales
INTERNAL MANAGEMENT OF DIGITAL MARKETING PROGRAMS: TECHNOLOGYTD CONNECT - Platform allowing clients to manage their digital marketing program internally
TARGETING OF EXISTING CLIENTS AND NEW CLIENTS : RETARGETINGTD ENGAGE – Use of big data in behavioural internet user to target customers with relevant adverts for advertisers
PR
OD
UC
T O
FFER
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Reworld Media12 Digital Branding : digital and diversification
Chiffre d’affaires par activité
et variations S1 2017 vs S1 2016
• Consolidated turnover in H1 2017: €95.2M
• GROWTH: +23.2%
Consolidation of Tradedoubler over 6 months
Organic growth in digital generated by Media Branding
• DIGITAL driving 3/4 OF GROUP REVENUE GROWTH
Digital turnover growing fast : +37%
• INTERNATIONAL presence strenghthened
57% of turnover generated OUTSIDE FRANCE
INCREASINGLY IN THE BIG LEAGUE
30th June 2016 30th June 2017
Turnover by activity & changes
H1 2017 vs H1 2016
Reworld Media13 Digital Branding : digital and diversification
STRONG PROFITABILITY GROWTH
• EBITDA H1 2017 : multiplied by 3 at €3.1M
Profitability stabilised in Print
Strong growth of digital activities profitability
• Digital business EBITDA : €2.2M
Media Branding : EBITDA at €1.1M, up €0.9M with an EBITDA margin at 17%
Media Performance : EBITDA at €1.1M, up €1.1M
H1 2017 vs H1 2016 EBITDADigital EBITDA
H1 2017 vs H1 2016
Reworld Media14 Digital Branding : digital and diversification
25,4 23,9
4,8 6,6
0
18
35
H1 2016 H1 2017
Millions
€
Turnover Breakdown and Variations H1 2016 vs. H1 2017
Print Digital
+38%
€30.2M €30.6M
-6%
+1%
25,6 25,4 25,5 23,9
4,4 4,8 5,5 6,6
0
10
20
30
H2 2015 H1 2016 H2 2016 H1 2017
Millions
€
Half-Year Turnover comparison 2015, 2016 and 2017
Print Digital
+22% +9% +15%
X 1,5
+20%
• Media Branding Turnover H1 2017 : €30.6M, relatively stable compared to H1 2016
• Very strong Digital revenue growth : +38% (H1 2017 vs. H1 2016) at €6.6M
• Drop in Print revenues (-6%) linked to the termination of Pariscope in 2016 – STABLE REVENUE ON A LIKE-
FOR-LIKE BASIS, despite the decline in the print market
MEDIA BRANDING : DIGITAL GROWTH MORE THAN OFFSETTING
DECLINE IN PRINT
Reworld Media
Digital Branding : digital et diversification
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MEDIA BRANDING : SUSTAINED PROFITABILITY GROWTH
• Media Branding EBITDA H1 2017 : €2M, up +€0.9M, profitability x2.2
Digital Branding EBITDA growing continuously : €1.1M
Print EBITDA stable at €0.9M vs. H1 2016 despite sales decline
Stable and solid profitability growth validating the Group’s strategy
0,9 0,9
0,2
1,11,1
2,0
0
1
3
H1 2016 H1 2017
Millions
€
EBITDA Breakdown and variations H1 2016 / H1 2017
Print Digital Total
1,5
0,91,3
0,9
-0,9
0,2 0,3
1,1
0,6
1,1
1,62,0
-1
-1
0
1
1
2
3
H2 2015 H1 2016 H2 2016 S1 2017
Millions
€
EBITDA Half-Year variations, 2015, 2016 and 2017
Reworld Media16Proforma / Tradedoubler full year
SOLID RESULTS despite a declining turnover – IN LINE with expectations following the 2016 restructuration plan :
H1 2017 EBITDA : > €1M with a stable gross margin at 21.9%
Proforma turnover: declining by 10% due to strategic decisions in 2016 (closure of non-profitable programs) and
loss of UK clients in 2017
MEDIA PERFORMANCE : TRADEDEOUBLER RESTRUCTURING PAYING OFF
-0,9
-0,6
1,7
1.1
-1
-1
0
1
1
2
H2 2015 H1 2016 H2 2016 H1 2017
Millions
€
Half-year EBITDA variations, 2015/2016/2017
Reworld Media17
HEALTHY BALANCE SHEET
• Solid Share Capital : €19.4M
• Other Shareholders’s Funds:
€1.1M Convertible Bonds, partially converted in
2017. The balance will be converted at following
capital increases
• Gross Cash: €18.5M
• Financial Debt: €24.4M
€13.7M bonds (Tradedoubler AB)
€10.4M bank debt (Reworld Media)
• NET FINANCIAL POSITION: €-5.9M
Reduction linked to the termination of prepayment
terms for certain Tradedoubler clients
(in €m) Jun-2017 Dec-2016
Share Capital – Group Share 18.3 7.7
Other Shareholders’ Funds 1.1 2.6
Share capital & other shareholders’
funds 19.4 10.3
(in €m) Jun-2017 Dec-2016
Gross Cash 18.5 28.6
Financial Debt 24.4 27.9
Net Financial Position -5.9 0.8
Reworld Media18
MEDIA BRANDING
GROW DIGITAL SALES & PROFITABILITY
Strong digital revenues growth…
1. Sustained investments in video contents and
monetization
2. Increased monetisation of rising audience
1. Increased monetization of proprietary data
(databases, cookies, etc)
… with a streamlined cost structure
FOCUS ON PROFITABLE GROWTH
MEDIA PERFORMANCE
FURTHER IMPROVE PROFITABILITY
Commercial strategy focusing on HIGH MARGIN
PROGRAMS
Continuous investment in its technology
platform
Strengthening of the international footprint
(Asia)
CONSTANT OPTIMISATION of organization
Reworld Media continues to successfully applya FOCUSED GROWTH STRATEGY with
an OPPORTUNISTIC APPROACH to acquisitions
Reworld Media © Copyright by Reworld Media | All Rights Reserved
REWORLD MEDIAINFLUENCE | ENGAGE | AMPLIFY
THANK YOU
Q&A____
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