RewardMe Startup Presentation

In-store Gamified CRM

[email protected]

Saturday, October 5, 13

mailto:[email protected]






We have entered the “Minority Report” era.


Companies like Target now know their customersbetter than their families do

(and they have for years!)


Target recognized the value of aggressively acquiring, analyzing, and most importantly, acting on their data

very early on.


RewardMe enables every offline store to do what Target does for their customers


REWARDME.COM

WHO WE AREYu-kai Chou (CEO): 6 years entrepreneur experience; Co-Founder/CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, and various VC/Entrepreneur gatherings; BA from UCLA.

Adam Gervin (BusDev): Entrepreneur with $1 Billion in Exits. Co-Founder of OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.

Stephen Johnson (Product): 15 years of programming experience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoria’s Secret). BA & BS from UCLA.

Jun Loayza (Marketing): Co-Founder of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Levi’s, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater (sold to Financial Samurai). Hired, trained, and managed a 25-person sales team. BA from UCLA.


http://RewardMeApp.com


REWARDME.COM

STEP 1: ACQUIRE

How?




REWARDME.COM

1) Sign up every guest

2) Capture detailed data (and lots of it!)

3) Without interfering with speed and business operations

STEP 1: ACQUIRE

How?




REWARDME.COM

Collect real-time purchase data from any Point of Sale system

Guests join with just a phone number(Currently acquiring between 20-40% of

ALL daily guests)

STEP 1: ACQUIRE

Put iPads into stores to run their rewards program




RewardMe In Store

REWARDME.COMSaturday, October 5, 13



REWARDME.COM

Target guests based on usage filters (spend, visit frequency)

Target guests based on demographic filters (has kids, income > 100K)

STEP 2: ANALYZE




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STEP 2: ANALYZE




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Auto-Triggered Messages via

STEP 3: ACTION

1) In-Store Screen2) Mobile SMS/Push

Based on

1) Purchase Preferences2) Demographics3) External Environment




RECAP

RewardMe reads receipts from ANY POS And acts in store, on the web, and on your phone

Analyzes, interprets, and prepares the data for consumption


REWARDME.COM

Based on 20 Stores for 7 months (120 more signed up)Result




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116,000 Check-ins

(from 66,264 Users)





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27.58% of ALL purchases

(up to 51%)

116,000 Check-ins

(from 66,264 Users)





REWARDME.COM


(up to 51%)

116,000 Check-ins

(from 66,264 Users)

64% Check-ins from Repeat Users





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(up to 51%)

116,000 Check-ins

(from 66,264 Users)

64% Check-ins from Repeat Users


33% Users Opt-in to SMS

Marketing




REWARDME.COM

ResultBased on 20 Stores for 7 months (120 more signed up)




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Result

RewardMe users buy 20.5% more

Based on 20 Stores for 7 months (120 more signed up)




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5.7% AOV difference is

provable Lift

Result






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provable Lift

Provable 2% Bottom-Line Revenue Lift

($20K/yr)

Result






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66%Revenue Lift

on day ofSMS Push


provable Lift

Provable 2% Bottom-Line Revenue Lift

($20K/yr)

Result






REWARDME.COM

10x Better SolutionName Users Duration(

mo) Locations Users/Location Redeems

RewardMe 66,000 6 20 3300 10,111

Belly Card 200,000 12 1500 133 14,000

Five Stars 250,000 15 700 357 NA

Compared to “the best” in the market




2011 © RewardMe, Inc. Private & Confidential

RewardMe Platform

POS CRM + Existing Loyalty Program



RewardMe Platform

RewardMe Platform




RewardMe Platform

RewardMe Platform

Loyalty Program

Social Sharing

Mobile Marketing

Social Analytics

Smart Upsell

Survey & Feedback

Real-Time Intelligence




RewardMe Platform

RewardMe Platform

?Homegrownor 3rd Party

Loyalty Program

Social Sharing

Mobile Marketing

Social Analytics

Smart Upsell

Survey & Feedback

Real-Time Intelligence




3rd party developers can build modules that utilize our real-time Social and Purchase Data

Loyalty Program

Social Sharing

Mobile Marketing

Social Analytics

Smart Upsell

Survey & Feedback

Real-Time Intelligence ?

Homegrownor 3rd Party

RewardMe Platform


REWARDME.COM

Business Model




REWARDME.COM

Business Model

Stores pay for hardware (and

installation)

Monthly Service Fee per location (feature-based)




REWARDME.COM

Business Model

Stores pay for hardware (and

installation)

Monthly Service Fee per location (feature-based)

SoLoMo Targeting

Mobile PurchaseCommissions




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Evaluation

Negotiations

PilotFull Rollout

Pipeline




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$1 Million+ Contract




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$500-$1000/mo per location





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Hardware & Installationcovered






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90 Locations







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90 Locations




$1,080,000/yr Revenue




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Market Size (US)

Driver

Market




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Market Size (US)

Driver

Market

3.1Mstore

locations




REWARDME.COM

Market Size (US)

Driver

Market

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations




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Market Size (US)

Driver

Market

297M Offline Loyalty

Memberships

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations




REWARDME.COM

Market Size (US)

Driver

Market


Memberships

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations

$40.5B M-PurchaseOpportunity

($136.38)




REWARDME.COM

Market Size (US)

Driver

Market


Memberships

792.8M Redemptions

in 2009

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations


($136.38)




REWARDME.COM

Market Size (US)

Driver

Market


Memberships

792.8M Redemptions

in 2009

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations


($136.38)

$46.4B Targeted

Advertisement Opportunity

(PwC)




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Series A Funding




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Series A Funding• 2012: Raise $5M to scale up business




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• 24 months runway




REWARDME.COM


• 24 months runway

• Spending Plan:Marketing/Bizdev: $2,000KTech/Infrastructure: $1,700KAccount Management: $800KGeneral/Admin: $500K




Mooyah loves RewardMe!

and we know you will too

Yu-kai Chou

714.273.7088

[email protected]

1. HUGE Market

2. Experienced/Successful Team

3. Product Leadership

4. Success in Enterprise sales

Summary




RewardMe Startup Presentation

Technology

Transcript of RewardMe Startup Presentation