Revolutionary 3D Mammography Machine

Genius™ 3D MammographyThe most accurate mammogram available today.1-6

Genius 3D mammography available on Selenia® Dimensions® System

2 | Health care professionals: breasttomo.com | Consumers: genius3Dmammography.com| 3

Conventional 2D mammography misses some cancers and produces a

significant number of false positives. That’s why the Genius 3D mammography

exam matters. It is simply a more accurate mammogram.1-6

Revolutionary technology. Available on the Selenia® Dimensions® platform,

a Genius 3D mammography

exam strives to set the new standard for:

• Clearer lesion images6

• Fewer unnecessary biopsies1,6 and recalls1,4

• Earlier detection of breast cancers1-6

That’s less patient anxiety,7 less financial

burden,9 and more confidence.1 And this

platform is designed to keep evolving as new

technologies emerge — as we strive to

better patient outcomes.

Be at the forefront in mammography

technology with Genius 3D

mammography.

Pinpoint A

ccuracy

Make the Right Choice with Genius 3D Mammography.

What do your patients want most in a mammogram?

Genius 3D mammography™ available on the Selenia® Dimensions®

system is an unprecedented breakthrough technology that allows you

to see breast tissue with clarity never before possible.7

• First in technology.

Is the first clinically proven superior 3D mammography

approved by the FDA. Can significantly reduce recall rates

by 15%-40% using hologic technology.1,4

• Precise science.

Detects 41% more in invasive cancers and reduces false

positives by up to 40%.1,4

• Accurate results.

Offers a significant increase in Positive Predictive Value

(PPV)* for both recalls (49%) and biopsy (21%) compared

with 2D mammography.1

Take the lead in breast cancer imaging.

Offer Genius 3D mammography technology

to the women of your community.

Early dectection.

Early

Det

ectio

n

*PPV is widely used measure of the proportion of women recalled from screening or having a breast biopsy that are found to have breast cancer Since 2008, over

8 million women have benefited

from Genius 3D mammography

exams.


ADVANCED SPECTRUM OF CARE.

Each patient is different and levels of care need to adapt.

That’s why the Selenia Dimensions system is smarter than

its competitors. Its flexible platform allows you to combine

imaging modes giving more accurate results1-6 with

just a simple touch of the button.

Standard Modes include:

• Conventional 2D mammography

• 3D mammography alone (diagnostic only)

• Combo mode: 2D + 3D mammography

captured in the same compression

Be a step above the rest with

Genius 3D mammography.

Imaging modes matter.

Clin

ical

ly S

uper

ior

Clarity Never Before Possible7

Accurate D

ata

See more faster, with accurate data.

scan time dosage+ motion

risk=LESS LESS LESS

Genius 3D mammography

provides perfectly co-registered 3D

and 2D images under the same compression.


This innovative, integrated add-on can give you the answers you need right away for

patients that require breast biopsies or needle localization.

• Targets areas of concern using the same

modality as imaging. The 3D biopsy

option is extremely valuable for subtle

areas that may not be visible under 2D.

• Reduces exam time and patient dose

with 3D biopsy compared with other

X-ray biopsy procedures. Fewer

procedure steps and exposures are

required.

• No additional workstation or equipment

setup is required. The Affirm system is

easy to use. Simply attach the lightweight

device and start your stereotactic or 3D

biopsy procedure.

Breakthrough

Mam

mography

TWO VIEWS ARE BETTER THAN ONE.

C-View™ softwareWith exclusive patented software called C-View™ on the Selenia Dimensions platform,

more cancers are found with more accuracy in less time.11-13 How? C-View software

is able to produce 2D images from the 3D data without 2D exposures. And,

clinicians can select the best imaging mode1-6, 11-13 with even lower dose.

• ComboHD mode: 2D+3D+generated 2D

• TomoHD mode: 3D + generated 2D

I-View™ softwareFor a fast, effective and comprehensive diagnostic exam, there’s I-View™

software. Clinicians can create powerful 2D image studies including

contrast, leading to a more in-depth read to assist with detection and size

estimation of breast cancers and their preoperative staging.14

• CE2D: Contrast enhanced 2D imaging

• Combo CE2D: Contrast enhanced 2D imaging + 3D mammography

Choose Genius 3D mammography – it’s simply exceptional.

We developed additional imaging modes so radiologists can delve deeper and find more.11-13

Genius 3D mammography – the only test proven superior to 2D1-6, 11-13

ALL-IN-ONE.Introducing the Affirm™ breast biopsy guidance system, a state-of-the-art stereotactic and 3D biopsy add-on to the Selenia Dimensions platform.

I-View CE2D with 3D slices has the potential

to be a valuable additional imaging tool,

helping you to solve contrast false positives

and identify additional foci.”

Dr. Daniela Bernardi Director of the Mammography Screening Program Trentino Health Authority Trento, Italy

“

Two

View

s

Affirm 3D biopsy system provides superior results in 13 minutes14The Affirm system gives your workstation faster

and smarter results.14 Get more information here:

breasttomo.com/clinical-benefits/intervention Health care professionals: breasttomo.com/clinical-benefits/c-view


Pro

ven

& Ef

ficie

nt

Selenia Dimensions 3D Mammography – Simply Genius.

Full breast information from multiple low dose projections across a 15 angle.

Images meet DICOM standards for PACS compatibility

Instant technologist access to all of the images at the acquisition workstation.

Optimized working space for 3D & 2D procedures

Easy and comfortable positioning from stationary, adjustable face shield. Also limits patient motion

The fastest FDA approved 3D scan, which limits patient motion and compression time.

Clear images from smooth, continuous sweep. No risk of inherent motion from step and shoot.

Genuis 3D mammography available as Hologic Selenia® Dimensions® 3D system Data on file

Fact Sheet


• The option of being listed on genius3Dmammography.com, an online facility finder for women in your area looking for 3D mammography services.

• A comprehensive Marketing and Communications Implementation Guide with tips to promote your breast tomosynthesis services.

• A Welcome Kit with a wide range of marketing materials in a variety of creative executions, including Genius 3D.

• An Online Marketer’s Toolbox, a turnkey solution that allows you to access free downloads, as well as customize and order additional marketing materials.

• A customized Pink Ribbon Facility™ plaque.

• A quarterly e-newsletter that provides ongoing marketing ideas and initiatives.

A Tool to Help You Promote Breast Tomosynthesis

The Pink Ribbon Facility™ Program

At Hologic, we are committed to helping you grow your business. When your facility purchases

the Selenia® Dimensions® breast tomosynthesis system; you are eligible to become a Pink Ribbon

3D breast imaging facility, a designation synonymous with excellence in breast health.

Through this program, Hologic partners with you to reach:Referring Physicians | Patients | Payors

Early detection is keyWhat would you call a

breakthrough technology

that detects 41% more

invasive breast cancers?

If you’re a woman whose

breast cancer might have

been missed, you’d call it

A better mammogram.

Doctors agree that early detection is the best defense against breast cancer.

Successful treatment and survival rates for breast cancer patients are dramatically

affected by early detection of breast cancers. If breast cancer is found early, before it

has spread to lymph nodes, the five-year survival rate is almost 100 percent. Genius 3D

mammography detects 41% more invasive cancers, which are the ones that have

spread outside of the milk duct into surrounding, healthy tissues.

Find out more at genius3Dmammography.com

Genius 3D mammography available as Hologic Selenia® Dimensions® 3D system.

Please consult your physician for a complete list of benefits and risks associated with mammography. Data on file. MISC-03109

With early detection and clean lymph nodes, the five year survival rate is almost 100%.

8 out of 9 diagnosed women have no family history of breast cancer.

A women’s chance of developing breast cancer in her lifetime is 1 in 8

Genius 3D mammography detects 41% more invasive breast cancers and reduces false positives by up to 40%.

Since 2011, almost 8 million women have benefited from Genius 3D mammography.

Find out more at genius3Dmammography.com

Early detection is genius.

Genius 3D mammography available as Hologic Selenia® Dimensions® 3D system. Please consult your physician for a complete list of benefits and risks associated with mammography. MISC-03079

Hologic. The leader in mammography technology.

At Hologic, we know the realities of breast cancer as scientists, supporters and survivors. Genius 3D mammography is clinically proven to be superior to traditional 2D mammography in extensive research published by the Journal of American Medical Association (JAMA).

Please call our office to schedule your annual Genius 3D Mammogram.Learn more about Genius 3D mammography at genius3Dmammography.com.

Detects 41% more

invasive breast cancers

Reduces false positives by up to 40%

Data on file. PP-00992 ©2014 Hologic, Inc. All rights reserved. Printed in the USA. Specifications subject to change without notice. Hologic, Dimensions, Genius 3D mammography, Selenia, and associated logos are trademarks and/or registered trademarks of Hologic, Inc. and/or its subsidiaries in the United States and/or other countries.

Genius 3D mammography available as Hologic Selenia Dimensions 3D system. Please consult your physician for a complete list of benefits and risks associated with mammography.

Your breast is three-dimensional.Your mammogram should be too.Genius 3D mammography™ allows doctors to examine your breast tissue layer by layer. So, instead of viewing all of the complexities of your breast tissue in a flat image, as with traditional 2D mammography, fine details are more visible and no longer hidden by the tissue above or below.

“Genius 3D mammography is the first and only clinically superior 3D mammography approved by the FDA.”

A breakthrough in the early detection of breast cancer.

Business Tools

CANCER IS PERSONAL. A sister. A daughter. A mother. A wife.

Cancer does not discriminate and early detection is vital.

We

Kno

w

Bre

ast C

ance

r

With Genius 3D mammography exams, you can

join the ranks of leading breast centers around the

world that have brought this important technology to the

women of their communities. Women are the heart of their

families and the gatekeepers for healthcare decisions.13

They want to know the healthcare facility they choose gives

them access to the best and latest technology available. You can

deliver that with Genius 3D mammography technology. In addition

to building recognition for your facility as a provider of world-class

breast imaging solutions, you will be known as a progressive facility

demonstrating excellence business practices.

Improving Patient Outcomes While Reaching Business Goals

• Reduce costs with unnecessary recalls8

• Improve recall effectiveness1

• Reduce your costs8-10

• Increase positive biopsy results1

To find out what Genius 3D mammography can do for

your work productivity, visit breasttomo.com today.

False-positive findings on screening

mammography result in unnecessary patient

anxiety that lasts for month;7 and, these false

positives may negatively impact business.

Genius 3D mammography technology is

the most accurate mammogram available

today.1-6 Diagnostic exams and biopsies are

much more likely to be positive compared

with 2D mammography, making Genius

3D mammography exams more effective.1

When treatment is earlier, costs are lower,

outcomes are better and patients return to

productivity sooner.

www.hologic.com | [email protected] | Genius3dmammography.com | +1.781.999.7300

1 Friedewald S, Rafferty E , Rose S, et al. “Breast Cancer Screening using Tomosynthesis in Combination with Digital Mammography.” Journal of the American Medical Association. 2014 July;311(24):2499-2507. Epub 2014 June 24.

2 Skaane P, Bandos A, Gullien R, et al. “Comparison of Digital Mammography Alone and Digital Mammography Plus Tomosynthesis in a Population-based Screening Program.” Radiology. 2013 Apr; 267(1):47-56. Epub 2013 Jan 7.

3 Ciatto S, Houssami N, Bernardi D, et al. “Integration of 3D Digital Mammography with Tomosynthesis for Population Breast-Cancer Screening (STORM): A Prospective Comparison Study” The Lancet Oncology. 2013 Jun;14(7):583-589. Epub 2013 Apr 25.

4 Rose S, Tidwell A, Bujnock L, et al. “Implementation of Breast Tomosynthesis in a Routine Screening Practice: An Observational Study.” American Journal of Roentengenology. 2013 Jun; 200(6): 1401-1408. Epub 2013 May 22.

5 Conant E, Mitra N, McCarthy A, et al. “Implementing Digital Breast Tomosynthesis (DBT) in a Screening Population: PPV1 as a Measure of Outcome” (paper presented at the annual meeting of the Radiological Society of North America, Chicago, Il, December 2013).

6 Zuley M, Bandos A, Ganott M, et al. “Digital Breast Tomosynthesis versus Supplemental Diagnostic Mammographic Views for Evaluation of Noncalcified Breast Lesions.” Radiology. 2013 Jan; 266(1):89-95. Epub 2012 Nov 9.

7 Brodersen J, Siersma V. “Long-Term Psychosocial Consequences of False-Positive Screening Mammography.” The Annals of Family Medicine 2013 Mar;11(2):106-15.

8 Kalra V, Haas B, Forman H et al. “Cost-Effectiveness of Digital Breast Tomosynthesis.” (paper presented at the annual meeting of the Radiological Society of North America, Chicago, Il, November 2012).

9 Alcusky M, Philpotts L, Bonafede M, et al. “The patient burden of screening mammography recall.” J Womens Health 2014 Sep;23 Suppl 1:S11-9.

10 Bonafede M, Miller J, Lenhart G, et al. “Health Insurer Burden of Patient Recall Following Breast Cancer Screening Mammography: Potential Impact of 3D Mammography.” Value Health. 2014 May;17(3): A82.

11 FDA PMA submission P080003/S001 physician labeling

12 Skaane P, Bandos A, Eben E, et al. “Two-View Digital Breast Tomosynthesis Screening with Synthetically Reconstructed Projection Images: Comparison with Digital Breast Tomosynthesis with Full-Field Digital Mammographic Images” Radiology. 2014 Jun;271:3, 655-663. Epub 2014 Jan 24.

13 Zuley M, Guo B, Catullo V, et al. “Comparison of Two-dimensional Synthesized Mammograms versus Original Digital Mammograms Alone and in Combination with Tomosynthesis Images.” Radiology. 2014 Jun;271(3):664-71. Epub 2014 Jan 21.

14 Schrading S, Martine D, Dirrichs T, et al. “Digital Breast Tomosynthesis-guided Vacuum-assisted Breast Biopsy: Initial Experiences and Comparison with Prone Stereotactic Vacuum-assisted Biopsy.” Radiology. 2014 Nov 12. [Epub ahead of print].

References:

Genius 3D mammography

– simply the best mammogram.1-6

Revolutionary 3D Mammography Machine

Health & Medicine

Transcript of Revolutionary 3D Mammography Machine