Revolution, Radio, Fabric … and why KRUU could never work.
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Transcript of Revolution, Radio, Fabric … and why KRUU could never work.
Revolution, Radio, Fabric … and why
KRUU could never work.
Why am I hear today:
My goal is to encourage interest and involvement with community radio as a catalyst for change
We'll talk about: Radio Community Radio KRUU Revolution Answer questions?
Who am I?
Roland Wells
Who am I?
Husband & Father
Who am I?
Work Partner in Walker Group, Inc. & Cypress Villages
Who am I?
Volunteer – REAL Work Current Projects:
Founding Director of KRUU-LP 100.1 FM http://kruufm.com
Director, Bonnell Building Project http://bonnellproject.org/
Past Projects Founder of the Beatbox (youth and community
technology center)
Who I am not (pre 2006)?
Radio engineer Radio producer Programming committee member Anything radio-related what-so-ever. Is this important?
Couple background topics:
What is radio? FM Radio LPFM (Low Power FM)
What is radio? Part of the Electromagnetic Spectrum Fast - Speed of Light! Energy radiated in a wave... FM radio uses these radio waves to transmit
audio from one transmitter to many receivers
The FM band PIE chart
Clear Channel Religious Programming NPR “Public Radio” What do they all have in common? ALL PRODUCED SOMEWHERE ELSE...and
THEY ARE ALL BIG BUSINESS
LPFM
Created by FCC primarily to provide for non-commercial, local programming
Partially hijacked by DOT road condition stations & religious translator broadcasters.
Small number of truly local broadcasters. Even smaller number producing majority of own
content = KRUU
Why Radio?
Why Radio? Audio is unique
My son Andrew TV or Book on Tape? Music People LISTEN
Why Radio? - Cost
LPTV or Public Access TV High startup cost of equipment & high barrier to
quality production LPFM, small start-up equipment cost
Why Radio? - Quality & Programming
Youtube, Social Networking, web-based low standard of quality, content organization usually personal, not available to all
KRUU - quality and diversity of programming, systemic encouragement of professional production quality
Why Radio? - Ownership and control of content and delivery
mechanism
Youtube, Social Networking - Content hosted by corporation totally out of control of user and audience
Public Access TV, controlled/funded by government, access provided by cable company
KRUU - Community-owned, Community Control, No-one OWNS the airwaves (ie direct delivery from KRUU to listener radio)
The fabric:Importance of Local Media -
Strengthening our Community The community we live in is like a big family. Family health is directly related to meaningful
communication, significant interest/attention on other family members, and commitment to work together to overcome as a group
KRUU assists all these processes occur... except:
KRUU could never work:
Common radio market knowledge dictates that: A station must have an angle A station must choose a genre Programming must targeted to a “specific” listener Massive funding is required The production facilities must NOT be near the
railroad tracks
History of KRUU:
Beatbox construction permit 2001
Extension to Oct of 2006, started work summer 2006
Tower up July 4th, 2006 Transmitter received
Sept 29th, 2006 (broken) 24/7 since Sept 30th
2006
KRUU's Mission:
KRUU-FM - Giving Fairfield a Voice The mission of KRUU is to give Fairfield a voice,
and strengthen the community by encouraging creativity, dialog and community involvement.
KRUU is an open, inclusive, diverse forum for music, creative expression, information, and entertainment with a strong emphasis on locally created produced programming.
Why KRUU works:
No angle, Kruu is un-biased as a station. This lends credibility to the shows themselves, additionally, we encourage our hosts to let the issues speak the truth for themselves.
Represents all parts of OUR community. We want to hear what our neighbors are up to, what they are listening to.
All genres... genre is less important than host We are you. Community Radio
KRUU is:
100 watts to ~10 miles & 20,000 people (more or less & not counting the net stream)
Live internet stream, 10k pages views a day! (larger community)
over 100 volunteers producing over 80 hours of original content per
week over 100,000+ hours volunteer time spent so far
KRUU is (cont):
open source software (fits vision, economics, control)
creative commons licensed (community licensed content)
community financed - we don't answer to government, big business, our budget is made up of small donations from many people/business'
James Moore a community revolution
Revolution = radical change minus fear (and preferably without
firearms)
the world is in the middle of the following radical change:
The transfer of power from a few to all
media / communication (aka “the feedback-loop”) is power, it has
traditionally been controlled by big power centers (governments, large
media corporations, etc)
The feedback-loop is increasingly provided by the people, self-
regulation of the community through social networking, peer-to-peer technologies, the Internet, local food, local economy, and... local
media – KRUU)
Today, real change begins here, as parts of the whole, we can change
the world, sum.
revolution is here, we invite you to join the feedback loop!