Revive
description
Transcript of Revive
Presentation flow
BackgroundObjective
Training Academy Plan 2011 Training Roadmap
Value Injecting Ideas
Background
Training sessions are unearthed in market
Training sessions are unearthed in market
Absence of People development path Absence of People development path
Vacuum of right feet due to High Turnover rate
Vacuum of right feet due to High Turnover rate
Result so far
Absence of Sustainable ROI (%)
Less effective dissemination of Communication
Not so encouraging Consumers’ experience curve for NOKIA .
Objective
To To reviverevive the brains of the brains of communicators in communicators in generating generating
awareness to consumers awareness to consumers through through effective effective
demonstration demonstration of NOKIA of NOKIA experience.experience.
NOKIA Academy plan 2011
Regular training session of both
Soft and Product skills.
Content localization for
recipient like SRs & FRs
Leadership training for team
leaders
Basic communication to relevant people
Basics of Mobile technology with
hands on training.
Understanding Necessary
acronyms (update version)
Resuming In store training
Monitoring & evaluation matrix
for promoters.
Ins & outs of DeviceVideo tutorial (for
remote usage)
Consumer educationplatform
Training Roadmap 2011
2012 & beyond
Quarter 4, 2011
Quarter 3, 2011
Quarter 2, 2011Quarter 2, 2011
Refreshers session on every Product before (w-1) sales start
Engagement with key stakeholders i.e distributors.
Alignment of FF operation with NOKIA academy
Refreshers session on every Product before (w-1) sales start
Engagement with key stakeholders i.e distributors.
Alignment of FF operation with NOKIA academy
Keeping Q2 activity as regularLocalization of Content s keeping aligned with
market response.
Keeping Q2 activity as regularLocalization of Content s keeping aligned with
market response.
Q1, Q2 activity will remain as usual.Consumer education platform will
start.
Q1, Q2 activity will remain as usual.Consumer education platform will
start.
ROADMAP NOKIA
EAROADMAP NOKIA
EA
Training Calendar 2011 (May-Aug)
Soft Training resumes with new promoters
14
May June July Aug 4Session Completed
A-Z trayinitiates 14
14Regular product & soft Training.
“ Communicate”
“Inside out 1.0 ”
Regular product & soft Training.
“Lead out loud”
Tech ex.
“Inside out 2.0”
Video Tutorial
14Regular product & soft Training.
“Inside out 2.1”
Q²: efficiency meter
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2626
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2626
00
1414
Bronze
Silver
Gold
Reform is an essence
Reforming our way of doing things.
Creative & positive way of thinking.
Non verbal behavior improvement.
Extension of people coverage in formal training.
Training Contents localization responsive to Bangladesh market.
Own handy mystery audit in absence of formal mystery audit. ( at least once/ quarter)
Leading from the front
Leadership training for TLs, Senior promoters & concerned distribution FF.
Contents will be developed locally with a blend of Mobile technology.
One day session with real life demo.
Session timeline: Once / year.
Catching the tone of success
Basic communication training covers:
Verbal communication.Written communication.Professional communication guideline.
Time management for delivery and meeting deadline for providing essential service.
Non verbal communication and its impact.
Basic Microsoft office usage technique.
Session Timeline: Once/quarter
Participant group: AFMO,TLs, Senior promoter,
Infinite learningThis project aims for providing ample knowledge level on currently used acronyms in mobile technology.
Knowledge on mobile technology can set the pillar for promoter to be more confident in KSM communication.
A2Z will have different versions as it will be regularly updated. A2Z will be in Bangla format.
Regular POP quiz for promoters regarding this A2Z. POP quiz will run random on sms and will be conducted by TL.
Weekly “techexam” in initial 2 months.
Update Version: once/quarter, Exam: every week.
Participant group: TLs, LMS, Senior Promoter, BPs.
The project entirely aims for promoter group to have hands on knowledge on different devices available in Bangladesh market.
It has 2 parts:• Hands on experience on NOKIA ranges.• Regular awareness on different competition mobile device.
Hands on Experience on NOKIA ranges involves:1.Email set up, UI, Platforms, customization of HS, Graphics, Social networking, OVI set up.2.Chit codes for WOW impact.3.Gear knowledge.
Up to date on competition devices involves:1.Tech used in completion, comparison on basic and value added applications.2.Market offer on device.
Update : Regular. Session: Once/every week. (in store and/or Market Express office)
Participant group: TLs, LMS, Senior Promoter, BPs.
Practicing to reach perfection
Assessing our ownThis is an attempt to quantify the quality parts of NOKIA academy
Assess training and learning under some qualitative hypothesis.
Variables on different qualitative factors will be in consideration.
Parameter of judgment:A. Whether sales of ranges (pre
decided) increased or decreased?
B. Whether consumer experience in NBR outlets has improved or not?
C. Whether services activation target achieved or not?
D. Mystery audit results- any improvements?
E. Soft audit ( run by Market express, randomly on BPs)
Tool: Microsoft excel
Calling…..Astounding results
By August 2011, we are pretty much hopeful to stick on to basics and rating will be astounding
Fundamental knowledge
Training sessions, learning adaptation
Dissemination of KSM
NVC
Consumer experience
50%
60%
50%
30%
55%
Fundamental knowledge
Training sessions, learning adaptation
Dissemination of KSM
NVC
Consumer experience
75%
90%
65%
60%
65%
Current rating based on observation
Thanks