Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience

Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience

August 24, 2016Moderator: Rebecca Holloway, Regional Membership Officer Presenter: District Governor, Haresh Ramchandani (D7020)

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Welcome:

Works with Rotary leaders in Latin America, the Caribbean, and parts of the United States

Speaks German, Mandarin, and Spanish

Enjoys learning new languages, traveling, cooking and outdoor adventures

Rebecca HollowayRegional Membership OfficerZones 21a, 33, and 34


Meet our panelist:

Haresh L. Ramchandani

Rotary Club of Montego Bay East

District GovernorDistrict [email protected]


Value your members:

Your Members’ time is precious….

…treat it that way!


Revitalize & Rethink:

– Sometimes it’s easy to spot – anecdotal evidence

– Sometimes you need data - Customer Satisfaction Survey (MAT)

Have you thought about your experience in your club?


Poll:Does your club regularly assess its health and strength?



Resources to use: For clubs having trouble thinking outside the box

– Membership Assessment Tools• Specific Assessments (customer satisfaction

survey)

– Club Visioning- Strengthening your Membership (417) – Club

– Rotary Club Health Check (2540)


Club visioning:

1. Plan long range (strategic)

2. Annual goals (Actions and plans)

3. Continuity in projects/decision making

4. Consensus for decision making

5. Club members know “what we stand for”6. Larger/stronger field of club leaders7. Succession planning for club leadership8. Involve all members in club activities9. Membership Development10. Relevance to the community


Tools to assess your club:

Available at www.rotary.org/membership



What are the top five reasons people leave their Rotary club?

– Personality Conflict– Conflict with Club leadership– Feeling unwanted; neglected; disengaged– Personal/vocational priorities– Club resists change/innovation

“Trying to resist change is like holding your breath. Even if you are successful, it doesn’t end well.”

-Michael McQueen


Rotary has been changing from the very beginning…

• Classification Principle– We all bring something to the table

• Attendance rules – COL decisions– Is it still valid?– Do we scare off potential members?

“If Rotary is to realize its proper destiny it must be evolutionary at all times, revolutionary on occasions” – Paul Harris


What we know:

Why do members join Rotary?

Why do they stay?


Professional networking/

THE PRIMARY REASONS PEOPLE JOIN ROTARY…

Why did you initially join Rotary?To positively impact my community

Friendship and fellowship30%

business development opportunities

To have a positive impact globally 20%

Potential for personal/ professional recognition

Development and 10%training opportunities

0%


…ARE THE SAME REASONS THEY STAY ROTARIANS

Why do you stay with Rotary?To positively impact my community

Friendship and fellowship30%

Professional networking/business development opportunities

To have a positive impact globally 20%

Potential for personal/ professional recognition

Development and 10%training opportunities

0%


Club Meeting Program / Service: What is Important?


At the club meeting:

• Great Fellowship• Great Speakers• Networking• Personal Development• Professional Development• Giving Back, making a difference


Do you ENJOY your meetings?


Question:

What change would you like to see to your club’s meeting?


Communicate with your members!


Beginning 1 July 2016


Change the meeting frequency


Different locations offer different advantages

Change the meeting venues:


• Fellowship or hangout• Service Project

meeting• Rotarian homes• Online meeting• Satellite Clubs

Change the meeting purpose


Diversify:


Invigorate and engage your club

through service.


Think Big!


What else can we do to craft the member experience?


Craft the experience for all the age groups:

• Younger Members

• Experienced Professionals

• Senior & Retired Members


Craft the experience for their hobbies & passions:

-Rotary Fellowships

-Rotary Action Groups


Online Presence/Social Media- POLL


Poll: Which of these Social Media platforms does your club use?


Themed meetings:


Use the opportunity to connect:


What you didn’t know about me…


Rotary Jeopardy


Switch things up and “do it different today”:

Ask alumni to design the meeting-

- or family members to lead the club program

- or make one of your newest members’ president for the day


Your next steps:

• Ask your club what they want…– Rotary Club Health Check– Membership Assessment Tools– Club Visioning

• Create an action plan for your club…– When you know what your club wants,

plan out how you’re going to get there…together!


Questions and Answers:

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WHAT ARE YOU WAITING FOR?

BE A VIBRANT CLUB

Be a Vibrant Club includes: •A club success story from your region•Ideas for your club to try•Resources for your club on My Rotary

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Give us Your Feedback

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Thank you!

Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars

[email protected]

Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience

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