Revisiting the BANT approach to lead scoring
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Revisiting the BANT approach to Lead Scoring
Transcript of Revisiting the BANT approach to lead scoring
Revisiting the BANT approach to Lead Scoring
BANT Acronym
Budget
Authority
Need
Time
Lead scoring software use these four elements as the benchmarks to qualify a prospect. The BANT score evaluates the prospect’s readiness for sale.
www.plugleads.com
BANT Acronym
Lead scoring software use these four elements as the benchmarks to qualify a prospect. The BANT score evaluates the prospect’s readiness for sale.
www.plugleads.com
Time Budget
AuthorityNeed
Budget
Does he have the required funds and budget to buy your offering?
Establishing this at the earliest stages will save the sales person
considerable effort.
www.plugleads.com
Authority
Does he/she have the permission to make Is your point-of-contact the decision maker? the purchase decision?If no, can your prospect connect you to the decision maker?
www.plugleads.com
Need
NeedIdentify the pain areas
how your solution
can resolve them
Sale
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Timing
Do you have information on the prospect’s
urgency in finding a solution?
What is the time frame
within which they are
looking to close the sale?
Do they have adequate time to
evaluate your solution?
www.plugleads.com
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