Question 3 – What have you learned from your

audience feedback?To gain feedback on my productions, I posted links to all my productions and 2 questionnaires

on three social networking sites: Facebook, Twitter and Tumblr. I targeted both males and females in the age bracket of 16-24, as this was the target age group for my productions. A strength of this method of gaining feedback was that it allowed me to collect a high amount of quality data in a short period of time, giving me the chance to evaluate the data and act on the feedback received. On the contrary, a negative point of using this method of gaining feedback is that I cannot be 100% certain that I have only gathered data from my target group, and some of the participants may not have been entirely truthful in their responses.

Target Audience ProfileAgeThe target age for my audience would be between 16-24 as this my artist is within this age bracket and so this audience will be able to connect with him best.

GenderAlthough my productions would appeal to both genders, they would predominantly appeal to a male audience due to the artist being male.

EthnicityThe ethnicity of my target audience would be predominantly white British, due to this being the ethnicity of the band. Also, the folk genre origins are found within this ethnicity.

Media InterestsMy target audience would be interested in environmental issues, charities and other similar world issues. They would have at least a slight interest in political affairs, mainly surrounding the issues of student finance and university. They would enjoy mainly arthouse, independent films and have an interest in the production of film in general. They would attend festivals such as 2000 Trees and Green Man, and buy mainly fair trade products.

LifestyleThe target audience would be A Level and university students.

Questionnaire for my Music VideoThis is the questionnaire I asked participants to complete in regards to my music video:

Gender....... Age........

Please circle as appropriate, 1=worst 5=best

1) How much did you enjoy the music video? 1 2 3 4 5

2) Did it hold your attention? 1 2 3 4 5

3) How do you rate the camera work and editing? 1 2 3 4 5

4) How do you rate the standard of mise-en-scene? 1 2 3 4 5

5) Was the music video: too long too short correct length dont know

6) Would you watch it again? Yes No Undecided

7) Can you suggest anything to improve the appeal?

8) Were there any aspects that you found offensive? I.e. Representation of race, gender, age, culture

9) Was there any part you found confusing or hard to understand?

10) What is the best part of the production?

11) Does the video reflect the style of music? Yes No Undecided

12) Does the video successfully promote the artist? Yes No Undecided

13) How do you rate the music video? 1 2 3 4 5

14) Any further comments?

1) How much did you enjoy the music video?

Rating

Number of Responses

I was delighted with the responses for the first question, as the results show that all of the participants rated 3 or above, and the rating with the most responses was 5 (the highest rating). As for comparing the results from each gender, the higher ratings came from the male audience, which did not surprise me due to the artist being male himself.

1 2 3 4 50

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2) Did it hold your attention?

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female

Number of Responses

Rating

The results for question 2 were similar to question 1, again showing that the male audience found the video to hold their attention more than the female audience. This, again, could be due to the gender of the artist.

3) How do you rate the camera work and editing?

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Rating

The majority of the responses for question 3 were positive, however there was a slightly negative rating from one male. This could be due to the fact that many of my participants were either A Level Media Studies students or film degree students, and so they have more awareness of camera work and editing than a usual audience would.

4) How do you rate the standard of mise-en-scene?

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Female

Rating

Number of Responses

The responses for the standard of mise-en-scene were extremely positive, again with the one exception which could be due to the participants being Media Studies and Film students. Overall, I am very pleased with the responses to this question.

5) Was the music video: too long/too short/correct length/don't know

Too Long Too Short Correct Length Don't Know0

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Female

Number of Responses

Rating

All of the responses regarding the length of the music video stated that they felt the music video was of the correct length.

11) Does the video reflect the style of music?

Yes No Undecided0

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25

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Female

Rating

Number of Responses

All of the participants in my questionnaire stated that the video reflects the style of music. I was very pleased with this response, as I took great care in ensuring the style of music was reflected throughout the video.

12) Does the video successfully promote the artist?

Yes No Undecided0

5

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25

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Female

Rating

Number of Responses

All of the responses for question 12 were positive, which suggests that the music video was successful as music videos are made in order to promote an artist or band.

13) How do you rate the music video?

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Rating

Number of Responses

Overall, participants rated my music video highly. The male audience rated the video higher overall than the female audience, which as stated earlier could be due to the gender of the artist. In conclusion, the responses to my music video were mainly positive, clearly displaying that my music video was successful.

Questionnaire for my Print ProductionsThis is the questionnaire I asked participants to complete in regards to my print productions:

Gender....... Age........

Please circle as appropriate, 1=worst 5=best

1) Does the digipak successfully reflect the genre of music? 1 2 3 4 5

2) Does the magazine advert successfully reflect the genre of music? 1 2 3 4 5

3) How do you rate the standard of graphics in the package? 1 2 3 4 5

4) How do you rate the standard of graphics in the album cover? 1 2 3 4 5

5) How successfully is the Britishness of the package established? 1 2 3 4 5

6) Would the magazine advert encourage you to buy the digipak? Yes No Undecided

7) Can you suggest anything to improve the appeal of the productions?

8) Were there any aspects that you found offensive?

9) Identify the strongest feature of the productions

10) Rate the print package overall 1 2 3 4 5

Audience Response to Print ProductionsOverall, the responses to my print productions were extremely positive, with many of the

participants commenting that the strongest feature was the links between these and my music video.All of the participants stated that the print productions successfully promote the artist and reflect the genre of music, which was positive feedback as this means the productions will be aimed at the correct audience.The participants' responses suggested that the productions reflect the “Britishness” of the artist very well, and several commented on the way the editing of the images reflected the weather of the UK extremely accurately.As for the graphics, the majority of the participants rated these highly, with a few responses stating that the font used throughout the package was very effective due to its simplicity.