Review VistaPrint Webs vs Ocoos
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Transcript of Review VistaPrint Webs vs Ocoos
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Review Webs (VistaPrint) vs Ocoos
An Analytical Bottom-up Approach
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Background Webs
VistaPrint Major Player in business cards, etc
Acquired Webs as their DIY solution
Usability Concerns vs other DIY (limited functionality)
Overall, ok low-end solution (wix/weebly and free).
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Background Ocoos
Next-Generation Platform (founded in 2012)
Integrated Homepage + eCommerce + Operations
Unique Solution for Service Providers
Unique Solution for B2B Cooperation
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What is the Purpose of a Website?
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Purpose of a Website
Homepage
Customer Engagement
Business Operations
Services, Support, and Cost
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Homepage Requirements for Success
Communicate Company Value Statement, Location, contact info, working hours clearly to the Customer
Communicate Trust through content and independent referrals
Optimize for Search (Newsletter, Calendar, Map, MetaData important)
Optimize for broad range of devices/browsers (mobile critical)
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
High Degree of Customization focused on user behavior
optimization
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Adequate solution. Not as completive as Weebly/Wix better
than GoDaddy
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Focused on user optimization based on state-of-art of user interaction.
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Customer responsible for this function.
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Platform Built to easily port to large range of devices and browsers
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Some Templates port, but no guarantee in future. Problem left to
customer.
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Built-in Newsletter, important for SEO
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
This is an Add-on feature
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Built-in Public Calendar/Map .. Important for SEO
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not Available
Add-on feature
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not AvailableAllow Businesses to easily co-market together
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Grades: Homepage Table
OCOOS WEBS
Personalized Website B A
User Optimized Website A B
Mobile Website A B
Blog/Newsletter A Add-On
Public Calendar/Map A Add-On
B2B Recommendations A Not AvailableNot Available
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Customer EngagementRequirements for Success
eCommerce Customers can buy your goods.Scheduling Customers can meet with you.Complex Payment Structures (Quote/Postpay, Deposit/POS)Questionnaire/Forms Capture customer informationBuilt-In Messaging Track customer engagementPDF documents (digital signatures, receipts, marketing)
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
On-demand native merchant services available and option to use
PayPal
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
External Integration Required
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Complex Transactions (Deposit/POS, Quote/Postpay, etc)
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
No support
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Useful for Demand Generation and analysis of Advertising Channels
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
No support
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Critical For Services
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Requires external integration
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
PDF documents for display, digital signatures, and attached to receipts.
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third Party
Not Available
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyMessaging to track customer-specific interactions easily
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Grades: Customer Engagement
OCOOS WEBS
eCommerce Native(+ access to PayPal/Square)
External integration (PayPal Only)
Complex Transactions Native Not Available
Built-In Discount Manager Native Not Available
Online Scheduling Native Third Party
Documents Native Not Available
Built-In Messaging Native Third PartyExternal Integration required
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Business OperationsRequirements for Success
Domain and Hosting Simple AdministrationClient Management (CRM) Analysis and RemarketingSales Tracking Profitability AnalysisImport/Export to popular complementary applicationsDiscount Manager Demand + Measure ad channel impactCentralized Dashboard with POS Support
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Built into licensing fee
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Built-in
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
CRM built for remarketing purposes with filters (data mining)
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Not Available
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Sales Tracking to determine demand/profitability
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not Available
Not Available
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not AvailablePrivate Pages (customer only),
Access Controls over marketing, finance, data analytics for
employees.
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Grades: Business Operations
OCOOS WEBS
Page Hosting Native Native
Client Management Native Not Available
Sales Tracking Native Not Available
Flexible Security Native Not AvailableCapability not available
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Services, Support, and CostRequirements for Success
Security Controlled access to enable coworkersAccess Password protected pagesSupport Chat or phoneCustomization Services AvailableSetup and Recurrent Cost Affordable
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Access via telephone/online
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Access Online Only
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
Customization services available via Concierge Program
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/month
No Customization
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/monthDIY licensing fee
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Grades: Services, Support, & Cost
OCOOS WEBS
Support Telephone/Online Online Only
Concierge Customization N/A
Cost $25/month $5/monthTypical Fee, good for micro-businesses only
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Final Grade
Ok Splash Page (Wix/Weebly Better)
Minor Business Website
Total Business Solution
B2B Networking/Services
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Detailed Article:
Webs (VistaPrint) vs Ocoos