ReviewReview

Group Members:Group Members:

Erin Dobbs, Blaine Skrainka, Suzy Erin Dobbs, Blaine Skrainka, Suzy Kiska, Kyle Stamper, Nick Worth Kiska, Kyle Stamper, Nick Worth

What is the Focus?What is the Focus?

Fast CompanyFast Company sets the agenda, charting  sets the agenda, charting the evolution of business through a unique the evolution of business through a unique focus on the most creative individuals focus on the most creative individuals sparking change in the marketplace.sparking change in the marketplace.

Who is the Intended Audience?Who is the Intended Audience?

Fast CompanyFast Company empowers  empowers innovators to challenge innovators to challenge convention and create the convention and create the future of business.future of business.

The new breed of leadersThe new breed of leaders

Hot New TechnologiesHot New Technologies

New Blackberry app, “Scale”New Blackberry app, “Scale” Designed to chart the type and frequency of the Designed to chart the type and frequency of the

salesperson’s commercial interactions (text, email, or salesperson’s commercial interactions (text, email, or phone call)phone call)

A “heat map” is used to document the percentage of A “heat map” is used to document the percentage of each interaction. each interaction.

Red= few, Yellow=Some, Green=ManyRed= few, Yellow=Some, Green=Many Can be used for up to 20,000 contactsCan be used for up to 20,000 contacts Can be used to replace old excel files or Outlook to Can be used to replace old excel files or Outlook to

figure out why one client is more receptive than the figure out why one client is more receptive than the other or determine what communication method is other or determine what communication method is favored.favored.

Hot New TechnologiesHot New Technologies

How Management can utilize “Scale”How Management can utilize “Scale” This app can be put on Blackberrys and This app can be put on Blackberrys and

document each salesperson’s type of document each salesperson’s type of communication with specific clients and communication with specific clients and document the success rate of making sales.document the success rate of making sales.

Adjustments can be made if it is found that Adjustments can be made if it is found that certain clients respond better to a different certain clients respond better to a different type of communication than what has type of communication than what has previously been used. previously been used.

Hot New TechnologiesHot New TechnologiesIntel’s Touch Screen Digital Ad Display Intel’s Touch Screen Digital Ad Display

7-foot-6-inch multi-touch dual screen that 7-foot-6-inch multi-touch dual screen that will be placed in retail store settings.will be placed in retail store settings.

Allows customers to search for currently Allows customers to search for currently stocked products, specific colors, sizes, stocked products, specific colors, sizes, promotions, coupons, previous customers’ promotions, coupons, previous customers’ product reviews and feedback, past product reviews and feedback, past purchasing histories, etc.purchasing histories, etc.

Once a product of interest is selected by Once a product of interest is selected by the consumer, a map of the store and the consumer, a map of the store and directions to the location of the specific directions to the location of the specific item within the store is provided on the item within the store is provided on the screen to allow the customer to find the screen to allow the customer to find the item in a timely manner.item in a timely manner.

There is a camera that scans the person There is a camera that scans the person using the digital screen. This camera using the digital screen. This camera determines the gender, size, and shape of determines the gender, size, and shape of the person using the display along with the the person using the display along with the time of day it is being used by this specific time of day it is being used by this specific customer. customer.

Multiple consumers can use the screen Multiple consumers can use the screen simultaneouslysimultaneously

Hot New TechnologiesHot New Technologies

Benefit of Intel’s Touch Screen Benefit of Intel’s Touch Screen Digital Ad display to Customer’sDigital Ad display to Customer’s

Provides customers with a “current Provides customers with a “current inventory count” of their item of inventory count” of their item of interest. This will save time from interest. This will save time from searching stores for specific sizes searching stores for specific sizes and colors. and colors.

Map of the store with directions to Map of the store with directions to items prevents misdirection within a items prevents misdirection within a store and saves the consumer time. store and saves the consumer time.

Previous customer reviews can be Previous customer reviews can be used to determine if a product is used to determine if a product is worth the purchase.worth the purchase.

Coupons and promotions leads to Coupons and promotions leads to customer savingscustomer savings

Hot New TechnologiesHot New Technologies

How can management utilize Intel’s Touch How can management utilize Intel’s Touch Screen Digital Ad displayScreen Digital Ad display Great tool to determine what products Great tool to determine what products

customers in a certain demographic are customers in a certain demographic are looking for and purchasing looking for and purchasing

Allows customers to provide store/product Allows customers to provide store/product reviews and feedback which can be used by reviews and feedback which can be used by the company to improve service. the company to improve service.

Important Issues for Important Issues for Business ManagersBusiness Managers

•Technology in China and other Emerging MarketsTechnology in China and other Emerging Markets

• Should information providers such as Google and Should information providers such as Google and Microsoft participate in online censorship by the Microsoft participate in online censorship by the Chinese government?Chinese government?

• Technology and the internet is becoming cheaper Technology and the internet is becoming cheaper and more easily accessible to people around the and more easily accessible to people around the globe creating new and expanding markets outside globe creating new and expanding markets outside of traditionally developed countries.of traditionally developed countries.

Important Issues for Important Issues for Business ManagersBusiness Managers

• InnovationInnovation

• Firms can increase efficiency using Firms can increase efficiency using technologies such as email, video chat, and technologies such as email, video chat, and ERP systems to connect to colleagues, ERP systems to connect to colleagues, business partners, and customers.business partners, and customers.

• Collaborative websites combine email and live Collaborative websites combine email and live chat, allowing workers to simultaneously chat, allowing workers to simultaneously discuss and edit files in real time.discuss and edit files in real time.

Important Issues for Important Issues for Business ManagersBusiness Managers

• Green Technology Green Technology

• How can managers and firms be leaders in How can managers and firms be leaders in alternative energy and green technology?alternative energy and green technology?

• Managers must weigh the costs and benefits of Managers must weigh the costs and benefits of “Going Green”, striving to maximize shareholder “Going Green”, striving to maximize shareholder value while being socially and environmentally value while being socially and environmentally conscious.conscious.

Issues with Information SystemsIssues with Information Systems

FacebookFacebook Deactivating accounts (Seppukoo, Web 2.0 Deactivating accounts (Seppukoo, Web 2.0

Suicide Machine). Suicide Machine). Not having a “dislike” buttonNot having a “dislike” button

Google ToolbarGoogle Toolbar Monitors all searches even if turned “off.”Monitors all searches even if turned “off.”

LinkedInLinkedIn Fake personalities spam discussionsFake personalities spam discussions

Questions???Questions???