Reverse Innovation GE's R&D in Asia - Fujitsu · ~$150B Revenue $12.6B earnings $14.7B cash flow GE...
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Reverse Innovation GE’s R&D in Asia Juliana Shei General Manager GE Global Research - Japan
Transcript of Reverse Innovation GE's R&D in Asia - Fujitsu · ~$150B Revenue $12.6B earnings $14.7B cash flow GE...
Reverse Innovation
GE’s R&D in Asia
Juliana SheiGeneral ManagerGE Global Research - Japan
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Agenda
• GE Company
• GE and innovation
• Evolution of industrial innovation
• Reverse innovation examples
• Summary
GE Company
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GE … a heritage of innovation• Founded in 1892
• ~300,000 employees worldwide
• ~$150 billion in annual revenues
• Only company in Dow Jones index originally listed in 1896
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• Power & Water
• Energy Services
• Oil & Gas
Energy
$37.5B $37.9B
• Aviation Financial
• Commercial Finance
• Energy Financial
• GE Money
• Treasury
GE Capital
$47.0B
• Aviation
• Healthcare
• Transportation
Technology Infrastructure
$25.5B
• Appliances & Lighting
• Intelligent Platforms
Home & Business Solutions
~$150B Revenue$12.6B earnings
$14.7B cash flow
GE Today – 2010 Revenue
GE and Innovation
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GE - consistent business model since 1892
“I find out what the world needs,then I proceed to invent it.”
- Thomas Edison
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Two pillars of GE’s global strategy
+ Leverage GE’s unique breadth+ Drive technology and innovation+ Benefits customers, investors, employees, public
“Clean technology” “Affordable healthcare”
“Green is green” “Health is wealth”
+
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India Technology Centre, Bangalore
China Technology Centre, Shanghai
European Research Centre, Munich
Brazil Technology Centre, Rio de Janeiro
Market focused R&D
Global Research, Niskayuna, NY
Evolution of industrial innovation
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• Globalization has profoundly changed the way
people live and work.
• Cross-border innovation is increasing due to more
complicated production processes.
• R&D organizations becomes more international and
integrated with cross-discipline projects, virtual R&D
and R&D outsourcing on the rise.
New Trend of Industry R&D
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Transition of R&D Focuses
Phase 1 Phase 2
DM products simplified,
made in EM for EM
Phase 3
Local Design, made in EM for EM
Phase 4
Local Design, made in EMfor the world
Glocalization Reverse Innovation
DM products sold in EM
Reverse innovation examples
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India Technology CentreBangalore, India
• Established in 1999
• 16 research labs
• 4000 technologists
• 425 research employees
• Over 1000 patents filed
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China Technology Center Shanghai, China
• Established in 2002
• 60 research labs
• 1,150 technologists
• 230 research employees
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GE Healthcare Japan Tokyo, Japan
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Success factors for reverse innovation
1. Shift power to where the growth is
2. Build new offerings from the ground up
3. Build LGTs from the ground up, like new companies
4. Customize objectives, targets, and metrics
5. Have the LGT report to someone high in the organization
Summary
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new organization, decision-making
culture
1. Marketing & VOC inEmerging Market
2. Develop technology& business model
3. Meet needs of the Emerging Market
4. Adapt for Developed Markets
New DriversReverse innovation
imagination at work
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