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Spot thediference

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Spot thediference

Gasoline Vehicle

Electric Vehicle

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Electric Car Vs Gasoline Car 

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( A case-study on why REVA Electric Car couldn’t click Indian Market )

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5 P’s of Marketing

Price Place

Promotion Peole

Product

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20011994 2010 2013

Re!a electriccar comany"ounded #ychetan Maini

Re!alaunched

REVAi

Re!a wasac$uired #yMahindra %Mahindra

REVA e&o was

launched

REVA

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Product

REVA

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 'EA Motors

20062003 2009 2010

*ounded #yElon Musk+Martin E#erhard

howcasedtheir *irst

Prototye 'esla Roadster

 'eslaun!eiled

Model

 'eslaaunched IP,and ot listed

in .A/A0

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*actors #ehind success o" 'esla

.ote1 'houh 'esla Model cannot #e comared with REVA e&o+ still we can learn somethin "rom the success o" 'esla Model

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conclusion

R E V  A

' e s l a  M o t o r s 

Riht Marketin tratey  2 Ps

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  Future ofMobility

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Thank You