Rev Obs Retail

38
Diary Code: BD ____ OBSERVATION DIARY Name of Field Researcher: Ms.Bhagyashree Agne Roll No: 04 Contact No: 09699396969 Email Id: [email protected] Name of Co- Field Researcher (if any): Narayanan Iyer Roll No: 22 Contact No: 09819619949 Email Id: [email protected] 11 1

Transcript of Rev Obs Retail

Page 1: Rev Obs Retail

Diary Code: BD ____

OBSERVATION DIARY

Name of Field Researcher: Ms.Bhagyashree Agne

Roll No: 04

Contact No: 09699396969

Email Id: [email protected]

Name of Co- Field Researcher (if any): Narayanan Iyer

Roll No: 22

Contact No: 09819619949

Email Id: [email protected]

11 1© Copyright WeSchool

Page 2: Rev Obs Retail

Directions

1. Listen and be attentive.

2. Notice subtle Communication such as body language.

3. Don’t correct people, understand their Perception.

4. Take pictures & sketch.

5. Look for signs in the environment that might reveal behavior, such as

adaptability and compromise.

6. Adopt a Human Centered approach.

7. Look beyond what people say and understand what motivates their

behavior.

8. Be respectful of people’s values, their thoughts & feelings.

9. Maintain an honest & open communication.

© Copyright WeSchool

Page 3: Rev Obs Retail

Village Information

1. Village Name : Algudewadi

2. Taluka: Phaltan

3. District :Phaltan

4. Does the village have a panchayat? Yes

5. Is there a Primary School in the Village? Yes

6. Is there a Primary Health Care Provider in the Village? Yes

7. Is there a Post Office? No

8. Is there a Police Station? No

9. Which are the main occupations in the village? Be specific Stone breakin Farmer labourers

10. Which are the different communities in the village?

Wadar, Tamil

11. Does the village have local/ State transport Services? No

12. Is there a local weekly market in the village? No13. If no then please specify Weekly Haat in Phaltan district

14. What are the main Water Sources available in Village?

1 Well 16 Bore well River available Municipal/local authority Water

Tanker available Hand Pump

Additional Observations Regarding the Village

© Copyright WeSchool

Page 4: Rev Obs Retail

Industry Information:

What are the types of industries that are present in and around the village?

Agricultural

Stone breaking industry

Diary industry

Sewing

Food grain packaging

Healthcare service industry

© Copyright WeSchool

Page 5: Rev Obs Retail

What are the various energy inputs for the industries you have identified?

Electricity

Coal

Petrol and diesel

What are the raw materials used by these industries?

Seeds and fertilizers, pestcides

Huge rocks

Animals fodder and protein pellets

Cloth, thread, buttons and other accessories

Jute bags and plastic bags,

What are the waste products generated by these industries?

Stone dust …………… google

Millk turned sour

Husks

Agriculture waste … google

Swatches

Left over syringes, injections

© Copyright WeSchool

Page 6: Rev Obs Retail

How do these industries dispose the waste generated by them?

Stone dust used for bricks

Sold as household paneer

Husks Used as fuel

Agriculture waste as fuel and fodder for animal husbandry

An Illustration of Shadowing of a subject

Energy interventions in a day in the life of the lady of the house

© Copyright WeSchool

Start the day

Wake up and switch on the light since it is still dark early in the morning at 5.30 am

Goes to the kitchen and lights up the stove

Washes clothes

Dries clothes in the sun

Cooks lunch on Kerosene stove

Lights the lamp in the evening

Watches T.V.

Switches on the fan before going to sleep

Video/Photograph/Observe and record the events in the diary.

Page 7: Rev Obs Retail

M 62 Mr. Borade

Farming main occupation

Dairy allied business

Hybrid Fodder supply for animal husbandry

Renting his farms, haveli, and orchard for shooting of films.

Home usage – fan cooler lights geyser mixer laptop,car

Cooking

Industry use : office computer, milk processing unit, milk analyzer, tanker for milk supply

Electricity, Petrol

LPG

Electricity, Diesel generator , diesel

Inference:© Copyright WeSchool

Page 8: Rev Obs Retail

High electricity usage , no energy saving mechanisms, space and resources available yet no effort for alternate sources of renewable energy

© Copyright WeSchool

Page 9: Rev Obs Retail

Sex AgeObservations Summary of Insights

© Copyright WeSchool

Page 10: Rev Obs Retail

F 35Mrs. Kundan Sunita Jag tap – BPL family housewife

Events Energy Used

House wife

Household chores : Sometimes – Part time cook at ARTI

Bathing near Hand pump

Cooking : Fuel efficient Chula provided by ARTI

Watch TV

Milking the goat

Children studying under bulb light, table fan

Washing clothes and drying

No energy

Twigs, dry leaves, dried gobar

Electricity

No energy

Electricity

Solar energy

Inference:

Low energy usage

Not many interfaces for same

© Copyright WeSchool

Page 11: Rev Obs Retail

Awareness but no resources for alternate renewable enrgy resources.

Taken a step ahead by using fuel efficient ARTI promoted chulha.

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

Motorbike

Home – lights, fan

Sewing

Drying clothes

Drying and cleaning grains

LPG

Electricity

Petrol

Electricity

No energy - manual

Solar energy

Solar energy

© Copyright WeSchool

Page 12: Rev Obs Retail

Inference: High usage of energy though low financial resources,

High usage of electronic devices

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

Motorbike

Home – lights, fan

Sewing

Drying clothes

Drying and cleaning grains

LPG

Electricity

Petrol

Electricity

No energy - manual

Solar energy

Solar energy

© Copyright WeSchool

Page 13: Rev Obs Retail

Inference: High usage of energy though low financial resources,

High usage of electronic devices

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

Motorbike

Home – lights, fan

Sewing

Drying clothes

LPG

Electricity

Petrol

Electricity

No energy - manual

Solar © Copyright WeSchool

Page 14: Rev Obs Retail

Drying and cleaning grains

energy

Solar energy

Inference: High usage of energy though low financial resources,

High usage of electronic devices

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

LPG

Electricity

© Copyright WeSchool

Page 15: Rev Obs Retail

Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Motorbike

Home – lights, fan

Sewing

Drying clothes

Drying and cleaning grains

Petrol

Electricity

No energy - manual

Solar energy

Solar energy

Inference: High usage of energy though low financial resources,

High usage of electronic devices

© Copyright WeSchool

Page 16: Rev Obs Retail

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

Motorbike

Home – lights, fan

Sewing

Drying clothes

Drying and cleaning grains

LPG

Electricity

Petrol

Electricity

No energy - manual

Solar energy

Solar energy

© Copyright WeSchool

Page 17: Rev Obs Retail

Inference: High usage of energy though low financial resources,

High usage of electronic devices

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

Motorbike

Home – lights, fan

Sewing

Drying clothes

Drying and cleaning grains

LPG

Electricity

Petrol

Electricity

No energy - manual

Solar energy

Solar energy

© Copyright WeSchool

Page 18: Rev Obs Retail

Inference: High usage of energy though low financial resources,

High usage of electronic devices

© Copyright WeSchool

Page 19: Rev Obs Retail

Housewife - 12 pass

Well versed with English language

Sister of Army officer

Well educated husband working in Pune

Educated her daughter (B. Sc. )and son ( 10th and studying , wants to be an engineer )

During power cuts – they used invertor.

Cooking

Entertainment – PC , Desktop , DVD player, TV , Radio,

Motorbike

Home – lights, fan

Sewing

Drying clothes

Drying and cleaning grains

LPG

Electricity

Petrol

Electricity

No energy - manual

Solar energy

Solar energy

Inference: High usage of energy though low financial resources, © Copyright WeSchool

Page 20: Rev Obs Retail

High usage of electronic devices

© Copyright WeSchool

Page 21: Rev Obs Retail

Agri-Business questions

Farmer: Mr. Sandip Chitins

1. Are you in any way linked with Agriculture and allied business activities? Yes

If Yes then answer questions 2-11; if No then answer questions 8-11.

2. What is the status of land ownership? OwnedOwned Leased Day Laborer

3. What is the Size of the land owned /leased? _________________50 acres in algudewadi and 20 acres in Vidani

4. How many crops do you cultivate in a year? What is the gap between the two crops?

Wheat, Bajri, Sugarcane.

No gap between crops.

The cycle is sugarcane and rabbi crops that are 18 months sugarcane and 6 months wheat and Bajri according to the weather conditions.

5. How much land do you use for cultivation?

Entire land of 50 ACRES was used for farming purpose, according to Mr. Chitins.

6. How many crops do you harvest each year?

The crops harvest are wheat bajra and sugarcane.

© Copyright WeSchool

Page 22: Rev Obs Retail

7. Do you have access to the government schemes for the subsidies?

He falls into rich farmer category. Doesn’t receive any government subsidies.

Incentive is given in the form of tractor loan where in a particular type of tractor is given 35% subsidy.

8. Do they own any animals?Yes

9. If Yes then do you run any business out of this animals?

Yes. Dairy industry: He sells 100 liters of milk ( cow , buffalo and goat ) to the collection centre in phaltan.

10. Which is the main crop that is cultivated on the land you work on?

Sugar cane mostly. Because it is cash crop.

11. The seeds used are procured from Government, Local Market, Town, City, Mandi, Research labs, Other In case of other please specify

Seeds are from local markets in phaltan.

But uses help of research lab located nearby for soil testing,to have more of sugarcane per hectare .

12. Do you have access to loans for farming If yes then who is the main lender

Yes.

He has access to loans through banks and farmer society both.

But prefers through society because of less documentation and other hassles.

Banks in phaltan : Satara District Cental co operative. © Copyright WeSchool

Page 23: Rev Obs Retail

13. Where do you sell your crops? Who are your customers?

There are mainly 2 places :

Shriram sahakari kharkhana

New phaltan sugar works, skharwadi at malegaon.

14. Is contract farming exist in the village? Yes No

It exists . But I don’t do it.

15. What is your view on contract farming?

He doesn’t trust people and fear loss.

16. How do you know about the daily prices of the commodities?

He is the member of farmers society which man headquarters are in phaltan. They regularly hold meetings and dscuss about daily prices. The society name is : Vividh Sahakari karya Society.

Alos every Sunday there is organisation meeting of Krushi utppanh Bazzar samiti which releases the prices to farmers.

17. What is your spending on seeds, fertilizers, pesticides, labour in an acre ?What is your profit margin for that?

15 pc profit Labour cost : 40 pc Seeds , fertilizers etc : 45 pc .

© Copyright WeSchool

Page 24: Rev Obs Retail

18. Do you have standby mechanism if their no proper rains or similar kind of problem arises?

There is supply of canal water once payment of water tax .

Also we use drip irrigation in case of less water .

19. Do you leveraging on science(for e.g. layering of lands for consuming less energy or similar kind of activities)

Yes. Drip irrigation.

20. Which companies organize awareness and events campaign?Maycho, United Phosphorous, IFFCO, CRIPCO, Singenta, Moncento.

None of the big companies.

21. What do you feel about hybrid seeds?

Hybrid seeds are a must.

22. Are you involved in trading any of the following? YesAgricultural inputs: pesticides Seeds fertilizers Agricultural outputs: vegetables fruits food grains

© Copyright WeSchool

Page 25: Rev Obs Retail

Not Applicable

Trading of wheat at Pune .

23. Are you a part of the following agri-support systems?Agri-equipment sales agri-equipment service Not Applicable

No

24. Are you a part of the agricultural supply chain?Yes Yes by way of selling the produce of wheat and bajra directly in pune markets.

25. How often do representatives of pharmaceutical companies dealing in fertilizers and pesticides visit your village/farm to promote their products?

Not very often but some do come and some come through society also .

26. Does farmer use farm advisory system from various agencies?a. State Agriculture university/ its research station Yesb. Panchyat Samiti Yes c. District Agrciulture officer Yesd. N.G.O Noe. Agro service centre Nof. Ties-ups with input supplier,malls etc. Nog. Buy back contractor No

h. Any other pls specify Farmers society

© Copyright WeSchool

Page 26: Rev Obs Retail

Additional Observations related to agriculture.

© Copyright WeSchool

Page 27: Rev Obs Retail

Retail

On the retail outlets Overall

o Number of outlets in location : 3 private and 1 government

o By type ( rough classification by products stocked)

FMCGStaple foodLights and bulbs

o By size

Mostly sachets and small size packs For the outlet-Jai Bhavani Kirana Store

o Size -150 sq.feet

o Type –Kirana Store

o Display area – 30%

o Presence of POP sales material ( posters, danglers, display units,

advertising) None Merchandise

o Range / categories stocked: Mostly FMCG products are stocked to

meet the daily requirements.

o Pack sizes / category/ brand: Sachets and small packs.

All the major FMCG brands available like Parle-G biscuits and chips, Nirma, Dabur, Tiger Biscuits.

o Products asked for that are not available

o Products frequently out of stock / reasons for stock outs- Parle-G

o Products retailer believes that he can sell but are not available to him-

Noneo Source of product ( at door/ from neighboring outlet /from next village/

nearby town) Nearby towno Frequency of stocking / visits by distributor / wholesale / visits to

source: Every week/No visits by the distributor/

© Copyright WeSchool

Page 28: Rev Obs Retail

o Satisfaction / dissatisfaction with product / source/ margins-Satisfied

with the products Consumers

o How do they buy? They visit the outlet twice a week.

o When? Who? Any member of the family can visit the outlet

o Customer type ( from village / specific area/ outside) from village

o Credit / cash-Credit and cash both. Monthly accounts are maintained .

Staffing / time of operation –one employee.Timings- 7 a.m to 1 p.m and 4 p.m to 9 p.m

Financials / Rental / operating costs-Self Owned. Profits-Rs.5000 per moth approximately

Retail Consumerso Satisfaction level with :

o Store-good

o Products / brands-good

o Service levels-average

o Preferred store in village-village outlet

o Other stores ( outside village )visited-Phalatn village

o Where? Type? Reason ? frequency? Reason-proximity 2 vistis

o Who visits store most often Any member of the family

o Who decides on brand and product( by categor( by category) elders

o Products / brands not available in village but :

o needed ( essential )

o would be nice to buy

Credit termsRough spend by category ( within fmcg / others) no ideaBrand knowledge / reasons for leading /most popular brand Good enough.knowledge through doordarshanDependence on retailer for knowledge / decision -not much.Dependence on media ( type) for knowledge on brands and products- A lot of influence by media .

© Copyright WeSchool

Page 29: Rev Obs Retail

© Copyright WeSchool

Page 30: Rev Obs Retail

30

Communicate about the visit?Visit… Begins

SIGNPOST

WeSchool Student Field- Researcher

Phase - I

Go!

Who are they? &Where are they?

Are they willing to participate?

Has the subject been observed, shadowed, Photographed & filmed, Diary completed?

Identified the Household ?

Field Work: Day 1, Day 2 Day 3

Return to WeSchool

Has Storyboard beenCreated & data entry done?

© Copyright WeSchool

Page 31: Rev Obs Retail

© Copyright WeSchool

1. Minimum three household members shadowed ( )2. The duration of energy consumption events recorded ( ) 3.Backtracking of sources of energy done ( )4.Collecting of the Information related the vertical choosen ( )4. Historical view points recorded ( ) 5. All photographs & video’s duly cross referenced with the observations in the diary ( )

Please provide a brief summary of areas where there is a paucity of information collected by you to enable supplementary work in the future.______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Signature of Field Researcher:Date:Signature of Co-Field Researcher:Date:

Check list ( )

End of Phase - I

Finish!