Confidential © RML1

A transformational impact on the farming community

Confidential © RML

Addressing the challenges facing Indian Agriculture is crucial for achieving inclusive growth

2

Confidential © RML

Addressing the consumer pain through the first highly personalized professional information serviceEveryday……•Crop Prices from nearby and far off markets

•Local and international Agriculture News that impact crop or input prices

•Advisory Tips that help improve productivity

•Taluka Level Weather forecasts that help improve productivity

RML: A revolutionary personalized decision-

making tool.• Local language• Local content• Fitting in their

workflow• All operators and

handsets• Over the Counter• As per their individual

preferences!

3

Confidential © RML

User Experience made super-easy

1. Scratch Card

2. Call Us

3. Service Starts

4

Confidential © RML

Impact on the farmers lives…

“ I used to sell Bananas for R. 4 a kilo. Based on

RML messages, I negotiated the rate to Rs. 7 per kilo with the

same buyer”. 75% higher price.

“I received the name and phone number of the local

officer to get the seed subsidy. I was able to act on

the information immediately.”

Ravindra Shinde harvested

soybean and was about to sell. The price was Rs. 1620/- (~$32). He gathered from RML about a

fall in soybean production in the US and Argentina. He held back the sale and sold later at 2430/-

(~$50) per quintal.     

“I got message on relative humidity going up to 70%.

As a precaution, I put a spray of Rs. 500 (~$10). My friend did not know this. He lost nearly Rs. 4 lakh of his

crop that day.”

5

Confidential © RML

Impact on the farmers lives…continued…

Saved Rs. 12000 on chemicals and increased yield by 1.5-2qtl per acre

Application of micronutrients increased yield by 2-3 quintal per acre

Increased yield 2 quintal per acre and saved Rs. 20,000 by using less seeds

Saved Rs. 20,000 on not re-sowing and increased yield by 15-20%

6

Confidential © RML

Recognized as pioneer by the experts……

7

ICRIER study

Mention in Nandan Nilekani's book 'Imagining

India'

Mention in Prof. C.K. Prahalad'spath-breaking

book "Fortune at the

Bottom of the Pyramid"

London Business

School case study

FT & Justmeans Social Innovation Award,2010 for "Best Base of the

Pyramid Strategy"

7

Mbillionth Award South Asia, 2010 for pioneering a mobile based information service for

farming communities in villages across India

Highly Commended, The Coffey International Award, supported

by the Department for International Development, 2010   

Conferred by the United Nations Development Programme, the International

Chamber of Commerce and the International Business Leaders Forum

Included in the Accenture Report –

'Masters of rural markets: The

Hallmarks of High Performance'

Included in The City UK Financial

inclusion brochure.

Confidential © RML

Creating a multiplier effect…and continuously improving….

Sharing lessons with the world• Government and rural development

officers in Kabul, Afghanistan

• Development and donor community at the IFC, Washington, DC

• Advisor to the Government of Tanzania

• Workshop for key World Bank Officials at World Bank, New Delhi

8

Confidential © RML

RML’s growth in India….

• Over the years, RML has positively impacted hundreds of thousands of farmers.

• It is estimated that the RML service has been used by over a million farmers, through sharing, with several hundred thousand using a paid service.

• RML operates in 13 states in India and covers over 440 crops and varieties with more than 1400 markets and 2800 weather locations across these states.

9

Confidential © RML

In Summary

• RML has built a revolutionary service that directly and positively impacts the farming community

• It can be a valuable partner to organizations engaged in agriculture.

Inclusive and Sustainable

growth in the country.

An example for other countries

to emulate.

10