REUNITING THE DESIGN & HOSPITALITY COMMUNITY

IN SAUDI ARABIA

7 - 9 September 2021

WELCOME MESSAGE

������������������������ ����������������������� �����������������

������� ������������

We’re delighted to welcome thousands of the industry’s leading interior design, architecture, hotel an d hospitality companies to the first edition of The Hotel Show Saudi Arabia to take place in Riyadh, and the third edition of INDEX Saudi from the 7th to the 9th September 2021 at the new venue - Riyadh Front Exhibition & Conference Centre. An event that combines the best of hospitality and design at one of the first live events to take place in Saudi Arabia since the start of the pandemic. Trade exhibitions are an essential part of developing business and forging long-term relationships and it’s great to see so many industry colleagues keen to return to live events. At dmg events we understand that without live events, developing brand awareness, generating new leads, creating relationships and building a strong network is not easy to achieve, particularly during these challenging times. This year’s event will be a little different. Apart from numerous measures in place to ensure the safety and wellbeing of our guests, we have more conferences, workshops, live demos and networking events than ever before.

Kind regards,Andy WhiteSenior Vice President - dmg events

ORGANISED BY

ESSENTIAL INFORMATION

��������������������������

OPENING HOURS

TUE WEDTHU

7 SEPTEMBER8 SEPTEMBER9 SEPTEMBER

4PM - 10PM4PM - 10PM4PM - 10PM

ADMISSION

Advance online registration is mandatory to access. Print your e-ticket at home and collect your sanitised lanyard at the event, allowing a seamless, touchless and queueless entry. Children under the age of 18 are not allowed into the exhibition under any circumstances.

Entrance to the The Hotel Show Saudi Arabia and INDEX Saudi exhibitions are at the discretion of the organiser and we reserve the right to deny anyone admission or revoke their badge should we find their registration to have been fraudulent.

PROHIBITIONS

The organisers reserve the right to refuse admission to the exhibition without having to provide a reason. They also reserve the right to order the expulsion of any person whose behavior, in the opinion of organisers, makes such action desirable.

Canvassing for orders or for any other purpose by any unauthorized person is prohibited. No leaflets or other matters may be distributed or displayed in any part of the exhibition except by exhibitors from their own stand. Obstruction of gangways for filming or photography is prohibited unless permission is obtained from the organisers.

FIRST AID

INDEMNITY

������ ����������������� ��� ������������������������������������

���������������������������������������������

THANK YOU TO THESPONSORS & OFFICIAL PARTNERS

Gold Sponsor F&B Partner Hygiene Sponsor Technology Sponsor

THANK YOU TO OUR SPONSORS

THANK YOU TO OUR PARTNERS

������� ��� ������������������ ����� � ���� ��������������� 

Supporting Partner Kitchen Solutions Partner Supporting Media Partner Supporting Media Partner

Supporting Media Partner

�������������

��������������������������

The Hospitality Leadership ForumThe Hospitality Leadership Forum is a 3-day free-to-attend business conference that will

provide a better understanding of how industry leaders are adapting to change, imple-

menting innovative strategies and embracing new approaches to ensure the survival and

future success of the hospitality industry.

The Saudi Hospitality Talent Awards -

ing in the hotel and hospitality industry an opportunity to celebrate their achievements

and network with peers and senior level professionals

The Chefs Mystery Box Challenge The Chefs Mystery Box Challenge will return for its 4th edition, with more hotels

battling against each other by putting forward their top chefs to showcase exem-

plary cooking styles, creativity and share culinary expertise in a live kitchen environ-

ment. The Chefs Mystery Box Challenge is an interactive platform which attracts the

Kingdom's top chefs to compete against each other. 1st, 2nd and 3rd prizes will be

participation.

����������������� ������� ��������������������������������������

FLOOR PLAN

������������������������ ����������������������� �����������������

SEA EXPO

HALL 1 HALL 2

INDEX SAUDITHE HOTEL SHOW SAUDI ARABIA

Chefs Mystery

Box Challenge

The SEA SummitVIP Lounge

The HospitalityLeadership

Forum

Installation Installation

SLSExpo Stage

SEA Expo Media Helpdesk SEA Summit Speaker Helpdesk

INDEX & The Hotel Show Media Helpdesk

Hotel Show Saudi Arabia Speaker & Participant Helpdesk

SEA Expo Visitor Helpdesk

INDEX Visitor Helpdesk

INDEX Saudi Visitor Entrance Hotel Show Saudi Arabia Visitor Entrance

Hotel Show Saudi Arabia Visitor Helpdesk

CAR PARK EXIT

CAR PARK ENTRANCE

Temperature Check & Tawakkalna App Check-in

Temperature Check & Tawakkalna App Check-in

SEA Expo Visitor Entrance

����������

REGISTRATION

OPENING REMARKS BY THE CHAIRMAN, MR. SALMAN GASIM

KEYNOTE - VISION 2030 AND HOSPITALITY

KEYNOTE - INVESTMENT AND PARTNERSHIP OPPORTUNITIES IN THE KINGDOM SPEAKER: JAY ROSEN - CFO - RED SEA

PANEL DISCUSSION - DESTINATION SAUDI ARABIA, THE FUTURE OF HOSPITALITYMODERATOR: PETER DALKEITH SCOTTSPEAKERS:BASTIAN BLANC - MANAGING DIRECTOR - IHG SAUDI ARABIAOLIVIER HARNISCH - CEO - HOTEL MANAGEMENT COMPANY - PUBLIC INVESTMENT FUNDIMRAN CHANGEZI - DIRECTOR DEVELOPMENT - DIRIYAH GATE DEVELOPMENT AUTHORITYSALMAN GASIM - CEO - SWISS HOSPITALITY

PRAYER BREAK

KEYNOTE - SAUDI REGENERATIVE AND SUSTAINABLE TOURISM | ENGAGEMENT OF LOCAL COMMUNITIES IN PROMOTING TOURISM DESTINATIONS.How the destinations will incorporate best practices from around the globe, new tech and innovation andcentralized services wherever possible to improve e�ciencies and minimize carbon footprintSPEAKER: ROSANNA CHOPRA – CEO - EBDA

KEYNOTE - TRANSFORMATIONAL COLLABORATIONS IN HOSPITALITYSPEAKER: MARLOES KNIPPENBERG - CEO - KERTEN HOSPITALITY

PANEL DISCUSSION - KEY LEADERSHIP LEARNINGS OF AN UNEXPECTED YEAR, ON THE ROAD TO RECOVERY AND GROWTH MODERATOR: DAVID KEEN - FOUNDER & CEO - QUOSPEAKERS:MARLOES KNIPPENBERG - CEO - KERTEN HOSPITALITYANDREW MCEVOY - MANAGING DIRECTOR TOURISM - NEOMALESSANDRO M. TEDESCO - CEO - FEBC INTERNATIONALHASSAN AHDAB - PRESIDENT OF HOTELS OPERATIONS - DUR HOSPITALITY

PRAYER BREAK

GROWTH OPPORTUNITIES IN KSA, DOMESTIC TOURISM. HOW THE PANDEMIC HAS CHANGED THE HOSPITALITY LANDSCAPE AND THE OUTLOOK FOR THE FUTURE. SPEAKER: TALAL AL SORAYAI - CEO - MABAAT

16:00

16:45

16:50

17:00

17:20

18:06

18:15

TUESDAY 7 SEPTEMBERCHAIR: MR. SALMAN GASIM, CEO, SWISS HOSPITALITY DAY 1

DAY 2

18:35

18:55

19:36

19:50

��������������������������������

�������������������� ��������������������������������������������

DAY 2

DAY 3

HOSPITALITY GROWTH, A TIMELINEThis presentation will take us on a birds-eye view of the growth of hospitality growth in KSA. It will cover traditional hospitality (hotels) and the rise of non-traditional alternatives, sample investment options, and barriers to entry. It will be an interactive presentation and the audience will be invited to participate. SPEAKER: JULIO CORREDOR – HEAD OF HOSPITALITY & ASSET MANAGEMENT - ALESAYI GROUP

UNIFIED PROCUREMENT OF GOVERNMENT HOSPITALITY IN SAUDI ARABIASPEAKER: E. HANI MIRZA - EXECUTIVE DIRECTOR OF PROCUREMENT EFFICIENCY – EXPENDITURE AND PROJECTS EFFICIENCY AUTHORITY

HAMA'S PANEL DISCUSSION – WHAT IS HOSPITALITY ASSET MANAGEMENT? HOW CAN HOTEL OPERATORS, SUPPLIERS AND OTHER STAKEHOLDERS OPTIMIZE INTERACTIONS WITH THAT DISCIPLINE?MODERATOR: RABIH FEGHALI - CHAIR HAMA KSASPEAKERS:TURAB SALEEM - HEAD OF ASSET MANAGEMENT - ALKHOZAMA CHRISTOPHER FORD - EXECUTIVE DIRECTOR – ASSET MANAGEMENT - THE RED SEA DEVELOPMENT COMPANY SOHAIL AL ALI - DIRECTOR OF HOSPITALITY INVESTMENT - TAIBA INVESTMENTS

CLOSING REMARKS FROM THE CHAIRMAN - END OF DAY 1

20:30

20:10

20:50

21:30

WEDNESDAY 8 SEPTEMBERCHAIR: DR. JAMES MORGAN, DEAN, INTERNATIONAL TOURISM & HOSPITALITY COLLEGE, RIYADH

REGISTRATION

OPENING REMARKS BY CONFERENCE CHAIR - DR. JAMES MORGAN

KEYNOTE - SMART HOSPITALITYSPEAKER: ANTON BAWAB - RED SEA

KEYNOTE - DRIVING THE DIGITAL TRANSFORMATION IN HOSPITALITYThis session is focused on the key elements driving Digital Transformation in hospitality, focusing on the user experience. SPEAKER: AHMED SKAF - ENTERPRISE BUSINESS HEAD - SAMSUNG

PANEL DISCUSSION - DIGITAL TRANSFORMATION AND HYPERCONNECTED GUESTMODERATOR: DAVID KEEN - FOUNDER & CEO - QUOSPEAKERS:AHMED SKAF - ENTERPRISE BUSINESS HEAD - SAMSUNGENG. MAHER SABSABI – CIO – FOUR SEASONHUSSEIN ELSHEIKH – CLUSTER DIRECTOR OF ENGINEERING – HILTONMIKE YKWAN CHUNG - B2B SALES MANAGER - SAMSUNG

PRAYER BREAK

16:00

16:45

16:50

17:10

17:25

18:05

(CONTINUED) - DAY 1

��������������������������������

����������

�������������������� ��������������������������������������������

(CONTINUED) - DAY 2

����������

KEYNOTE – RETHINKING THE GUEST JOURNEYSPEAKER: JAMEL BEN AMOR – PRESIDENT & MANAGING DIRECTOR - IRIS HOTELS

KEYNOTE – WELLNESS: THE HEART OF THE HOSPITALITY INDUSTRYWellness in hospitality has always mattered, but it certainly matters more now than ever. The travel and hotel industry has been one of the most impacted industries as a result of the pandemic, and the challenges have presented a dire need to pivot and evolve.As consumers increasingly focus on their safety and holistic wellbeing, the hospitality sector will be forced to adapt in a way that promotes the eleva-tion of societal health. There is an abundance of exciting opportunities the lie in front of us in Saudi Arabia! The global data indicates that wellness tourism will continue to rise, and the businesses that are able to integrate wellness at all stakeholder levels will lead the way in catering to the needs of this important segment. Join us as we take a journey into: - Pre-pandemic trends in hospitality wellness- Current wellness tourism trends- Facilitating a culture of wellness for all stakeholders- Best practices for integrating wellnessSPEAKER: RICHARD JORDAN – CORPORATE WELLNESS MANAGER - DELTA FITNESS

PANEL DISCUSSION - THE FUTURE OF DESIGN IN HOSPITALITYThis session focuses on the early involvement of key stakeholders in Design. The landscape has changed over the years. Wellness, remote working, and guests’ preferences are redefining “The future of Design in Hospitality.”MODERATOR: DAVID KEEN - FOUNDER & CEO - QUOSPEAKERS:ATEF ALSHEHRI - SENIOR CONSULTANT - CULTURAL INNOVATIONSWALID EL AWADLY – HYATT REGENCY RIYADH OLAYA – GENERAL MANAGERBRUNO CHENESSEAU – DESIGN DIRECTOR KOHLER INDIA & EUROPE AT KOHLER CO. - KOHLERBART LECLERCQ – HEAD OF STUDIO KSA - BSBGMELISSA MESSMER – SENIOR INTERIOR ARCHITECTURE DIRECTOR – RED SEA

PRAYER BREAK

PANEL DISCUSSION - VISION TO REALITY - ON THE ROAD TO IMPLEMENTING THE VISION 2030How early-stage intervention of the multiple stakeholders can impact Tourism and Hospitality in the Kingdom.MODERATOR: PETER DALKEITH SCOTTSPEAKERS:ABDULAZIZ AL AZEM - THE ROYAL COMMISSION FOR RIYADH CITY MOHAMMAD SHARAF – HOSPITALITY CONSULTANTJAMEL BEN AMOR – PRESIDENT & MANAGING DIRECTOR - IRIS HOTELSOLLY WOOD – EBDA

HUMAN CAPITAL & AWARDS

PANEL DISCUSSION - HARNESSING SAUDIZATION, PROMOTING THE UPCOMING TALENT IN THE HOSPITALITY AND TOURISM SECTORMODERATOR: DR. JAMES MORGAN – DEAN – INTERNATIONAL TOURISM & HOSPITALITY COLLEGE, RIYADHSPEAKER: SARA GASIM - HEAD OF HOSPITAITY - PROJECTS – PIF SALMAN GASIM - CEO - SWISS HOSPITALITY COMPANYSARA AL-MARGHALANI - RED SEA DEVELOPMENT COMPANYFALEH ALKATHANI – DIRECTOR OF HUMAN RESOURCES - HYATT REGENCY RIYADH OLAYAMR. ALI HAMMAD - SAUDIZATION GENERAL MANAGER - MINISTRY OF TOURISM

18:15

18:35

18:55

19:35

19:45

20:30

��������������������������������

�������������������� ��������������������������������������������

(CONTINUED) - DAY 2

THURSDAY 9 SEPTEMBERCHAIR: MR. LUIS SALGUEIRO - CEO AT ZADK CULINARY ACADEMY DAY 3

REGISTRATION

OPENING REMARKS BY CONFERENCE CHAIR LUIS SALGUEIRO, CEO AT ZADK CULINARY ACADEMY

KEYNOTE - SAUDI ARABIA'S CULINARY LANDSCAPE SPEAKER: MR. LUIS SALGUEIRO - CEO AT ZADK CULINARY ACADEMY

PANEL DISCUSSION - TOP TRENDS TO WATCH IN SAUDI ARABIA'S F&B INDUSTRY MODERATOR: MR. LUIS SALGUEIRO - CEO AT ZADK CULINARY ACADEMYSPEAKERS:NORMAN JAMES – EXECUTIVE CHEF – RITZ CARLTONKARIM ABDELHAMID - GENERAL MANAGER - INTERCONTINENTAL AL JUBAIL RESORTAHMED ABDELGHANY - DIRECTOR OF FOOD & BEVERAGE - KEMPINSKI AL OTHMAN HOTEL, AL KHOBAR

PRAYER BREAK

KEYNOTE - CROSS-SECTOR COLLABORATION IN SAUDI PUBLIC POLICY DEVELOPMENTSPAZAN ALAQIL – DIRECTOR OF THE PUBLIC POLICY ADVOCACY DEPARTMENT - MUKATAFA

KEYNOTE - THE RISE OF GIG WORKFORCE IN SAUDISPEAKER: MOHAMED IBRAHIM – FOUNDER & CEO – SABBAR

16:00

16:45

16:50

17:15

18:05

18:15

18:35

21:15

21:45

����������

��������������������������������

�������������������� ��������������������������������������������

1ST EDITION - SAUDI HOSPITALITY TALENT AWARDS 2021JURY:SHAJI THOMAS – ADVISOR - ROYAL COMMISSION OF RIYADH CITYOTHMAN ALHADDI – ADVISOR- ROYAL COMMISSION OF RIYADH CITYROSANNA CHOPRA – CEO - EBDAWAFIK YOUSSEF – COO - KERTEN HOSPITALITYNOELLE HOMSY - EXPERIENTIAL LODGING SPECIALISTJAMES MORGAN – DEAN - INTERNATIONAL TOURISM AND HOSPITALITY COLLEGE IN KSARABIH FEGHALI - KSA CHAIR HOSPITALITY ASSET MANAGEMENT ASSOCIATIONTARIQ VALANI - SENIOR VICE PRESIDENT IT – ACCOR MIDDLE EAST, AFRICA, INDIA AND TURKEYSTEFAN BREG – KEANE - KSA MANAGING DIRECTOR & GROUP STRATEGY DIRECTOR

CLOSING REMARKS FROM THE CHAIRMAN - END OF DAY 2

(CONTINUED) - DAY 3

FIRESIDE CHAT WITH A MICHELIN STAR CHEF MODERATOR: LUIS SALGUEIRO, CEO AT ZADK CULINARY ACADEMYSPEAKER: CHEF JAUME PUIGDENGOLAS

PRAYER BREAK

THE IMPACT OF THE NEW RULES AND REGULATIONS IN GUEST SATISFACTIONOpportunity to keep guest satisfaction high scores for breakfast while having di­erent sta�ng level challenges, quality products and maintaining the rules/regulations from authorities.SPEAKER: KARIM ABDELHAMID - GENERAL MANAGER - INTERCONTINENTAL AL JUBAIL RESORT

THE IMPORTANCE OF TALENT DEVELOPMENT IN THE SAUDI CULINARY SCENEMODERATOR: LUIS SALGUEIRO - CEO AT ZADK CULINARY ACADEMYSPEAKERS:CHEF JAUME PUIGDENGOLAS – EXECUTIVE CHEF – KERTEN HOSPITALITYRAKAN ALORAIFI - EXECUTIVE CHEF - ALKHOZAMANOUF JABARTI – ZADK CULINARY ACADEMYDANAH FALLATAH – ZADK CULINARY ACADEMY

CLOSING REMARKS FROM CONFERENCE CHAIR LUIS SALGUEIRO - CEO AT ZADK CULINARY ACADEMYEND OF DAY 3

18:55

19:35

19:45

20:05

20:45

�����������

��������������������������������

�������������������� ��������������������������������������������

C

M

Y

CM

MY

CY

CMY

K

DF 2021 FLYER Final.pdf 1 23/08/2021 9:17 AM