Return on Information - · PDF fileSAP, Stibo, hybris, Heiler Adam, HP, EMC, Media Bacon,...
Transcript of Return on Information - · PDF fileSAP, Stibo, hybris, Heiler Adam, HP, EMC, Media Bacon,...
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Return on Information
Integriertes multichannel Publishing im Informationszeitalter
Mag. Wilko Goriany – NEWS Wien Stefan Ruthner – Key Account Manager
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Informationszeitalter - Big Data 3
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Gartner Key Note 4
http://www.gartner.com/technology/research/symposium-keynotes/
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Verkaufsrelevante Softwaresegmente 7
ERP / Business Software CRM Software
Communications Software
censhare
Salesforce, ServiceSource,
etc.
SAP, Oracle, etc.
CUSTOMER
Produkt und Produktplatzierung
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Kommunikationssektoren 8
Marketing Management
Documentation
External Communication
Web Communication
Public Relations
Dealer Management
Sales Literature
Internal Communication
Mobile Communication
Product Management
Produkt und Produktplatzierung
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Software Segmente innerhalb der Kommunikation 9
MRM Marketing Ressource Management / MPO
MDM Master Data Management / Product Data
DAM Digital Asset Management
WCM Web Content Management
ECMS Enterprise Content Management
MADP Mobile Application Development
Editorial Management
Collaboration
Web2Print
Produkt und Produktplatzierung
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Software Hersteller innerhalb der Kommunikation 10
SAS, Aprimo, IBM, SAP,
BrandMaker, MARMIND
IBM, Oracle, SAP, Stibo,
hybris, Heiler
Adam, HP, EMC, Media Bacon, North
Plains, Adobe, celum
Oracle, Adobe, SDL, ez Systems, CoreMedia,
Sitecore, e-Spirit
IBM, Microsoft,
Hyland, Oracle, Alfresco, Xerox
Syclo, SAP, Antenna, Adobe,
Dojo, Verivo
Atex, Adobe, WoodWing, K4,
multicom
Microsoft SharePoint,
Mail, FTP
iBrams, etc.
MRM Marketing Ressource Management / MPO
MDM Master Data Management / Product Data
DAM Digital Asset Management
WCM Web Content Management
ECMS Enterprise Content Management
MADP Mobile Application Development
Editorial Management
Collaboration
Web2Print
Produkt und Produktplatzierung
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censhare Abdeckung 11
SAS, Aprimo, IBM, SAP,
BrandMaker, MARMIND
IBM, Oracle, SAP, Stibo,
hybris, Heiler
Adam, HP, EMC, Media Bacon, North
Plains, Adobe, celum
Oracle, Adobe, SDL, ez Systems, CoreMedia,
Sitecore, e-Spirit
IBM, Microsoft,
Hyland, Oracle, Alfresco, Xerox
Syclo, SAP, Antenna, Adobe,
Dojo, Verivo
Atex, Adobe, WoodWing, K4,
multicom
Microsoft SharePoint,
Mail, FTP
iBrams, etc.
MRM Marketing Ressource Management / MPO
MDM Master Data Management / Product Data
DAM Digital Asset Management
WCM Web Content Management
ECMS Enterprise Content Management
MADP Mobile Application Development
Editorial Management
Collaboration
Web2Print
30% 80%
100%
90%
90%
75%
100%
90%
75%
Produkt und Produktplatzierung
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censhare Abdeckung mit censhare 5 12
MRM Marketing Ressource Management / MPO
MDM Master Data Management / Product Data
DAM Digital Asset Management
WCM Web Content Management
ECMS Enterprise Content Management
MADP Mobile Application Development
Editorial Management
Collaboration
Web2Print
30% 80%
100%
90%
90%
75%
100%
90%
75%
90%
80%
100%
90%
90%
75%
100%
90%
75%
Produkt und Produktplatzierung
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censhare vision
information information creates creates relations relations
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Information creates relations
• Was sind Informationen? • Inhalte
• Texte • Bilder • Audio und Videos
• Profile • Menschen • Interessen • Verhalten
• Locations • Geo-Daten
14
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Information creates relations
• Informationen alleine sagen wenig aus
15
Person Artikel
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Information creates relations
• Metadaten an Informationen bereichern Informationen
16
Person Artikel
Männlich 45 Jahre alt München
Sport Biathlon Doping
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Information creates relations
• Dateien an Informationen bereichern Informationen
17
Person Artikel
Männlich 45 Jahre alt München
Sport Biathlon Doping
Bild
Text Deutsch
Text Englisch
Bild Biathlon
Video Biathlon
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Information creates relations
• Verknüpfungen zwischen Informationen bereichern Informationen
18
Person Artikel
Männlich 45 Jahre alt München
Sport Biathlon Doping
Bild
Text Deutsch
Text Englisch
Bild Biathlon
Video Biathlon Hat gelesen
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Information creates relations 19
Person Artikel Hat gelesen
Produkt
Hat gekauft
Firma Hat hergestellt
Erscheint in
Hat verfasst Blog-Beitrag
Veranstaltung
Hat besucht
Artikel Ist ähnlich
Person
Hat verfasst
Ist angestellt
Zugeordnet zu
Zugeordnet zu Hat Interesse an
Tweet
Hat verfasst
Thema Ausgabe
Verwendet in
Zugeordnet zu Verwendet in Beitrag Ist ähnlich
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Information and communication system 20
censhare clients
Services and interfaces
Other information systems
Mobile
Web
Social Network
Produkt und Produktplatzierung
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Context driven communication
Web2Print
Social Media
Blog
Documentation
Tracking Marketing
Intranet
Magazines
App
Website
CRM
21 product and positioning
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Use Case Verlagsgruppe NEWS Wien
Mag. Wilko Goriany