800% increase from 2010 to 2012

people remember 80% of what they see vs 20% of what they read (10% of what they hear)

94%more visits

posts with visualizations get

44%more likely to interact with brands that post

pictures

people are

12%more than those

who don’t

publishers who use infographics grow

Photos are liked 200% more than text

Videos are shared 1200% more than text and links combined

1. Increases Brand Awareness

2. Increases Engagement

3. Lead Generation

4. SEO Benefits

Benefits of Visual Content

SEO Value of an Infographic

• 12th spot on Google gets 0.8% of clicks • 8th spot on Google gets 3.1% of clicks • Keyword goal gets estimate of 165,000 searches in the US • This IG increases traffic on keyword from 1,320/mo to 5,115/mo

37

Over 15,000 page views Over 3,500 shares

Featured on Lifehacker, Guy Kawasaki, & Design Taxi

39

Over 5,000 uniques Over 1,700 shares

Featured Food Network, Lifehacker, & Urbanspoon

Over 2,000 page views Over 1,500 shares

Average time on site - 3:56

www.udemy.com/infographics

55