Return on Cats - the ROI of Cute Animal Pics and Memes
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The Return on Cats (ROC) two months, let’s see how high we get on the social rewards metrics uber. la You might not need to know this. John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
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Does publishing cute cat pictures drive any meaningful traffic to a social media site? The full story is here: http://uber.la/2013/05/return-on-cats/ John McElhenney, @jmacofearth
Transcript of Return on Cats - the ROI of Cute Animal Pics and Memes
The Return on Cats (ROC)24 cats in two months, let’s see how high we get on the social rewards metrics.
uber.laYou might not need to know this.
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
I’d love to attribute these two spikes to cats, but alas, it is a false sighting.
And I’d really like to correlate these spikes and map how they increased the cat currency. (purrency)
But, alas, folks drawn here by the Death of the Social Media Strategist and Humor: The Final Tweets of the Boston Bombing suspect were not showing cat curiosity.
The Return on Cats (ROC)uber.laYou might not need to know this.
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
The Return on Cats (ROC)uber.laYou might not need to know this.
Social Media Funnies Landing Page
86 page views with an average of 9 seconds on the page
9 page referrals from Pinterest, right behind bodybuilding.com(that’s on 40 PINS!)
Animal World & Snake Farm Facebook Page
It seems like the sites that “might” benefit from the cute animal pictures are sites that involved with animals.
I’m still not sure if sharing these pictures outside of Facebook, as memes or pins is going to prove profitable for the Snake Farm.?“At least 89
Is a number!” Said the Cheshie.
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
The Return on Cats (ROC)As a pure traffic driver the CATS were pretty BAD. But “BRAND” could be a different story.
uber.laYou might not need to know this.
I recently scoffed at a friend’s business session titled Instagram for Entrepreneurs. My question was, “For what?”
Know your goals, and then evaluate if CATS fit those goals.
1. Drive traffic to the site (FAIL)2. Build UBER.LA brand (unknown – what’s my brand?)3. Being silly on social media (WIN)
More research could be in order, to put each new CAT on it’s own landing page to assess if Lilbub is a better driver than Grumpy Cat. But…
John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
