Retial MIS
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Transcript of Retial MIS
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Presented By
Dibyendu Roy (MBA_2011_006)
Raman K Bhimra (MBA_2011_017)
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What is MIS
Management Information Systems (MIS) is a system consisting ofpeople,
machines, procedures, data bases and data models, as its components.
The system gathers data from Internal and External sources of an
organization; processes it and supplies Management Information to
assist managers in the process in decision making. Thus it is safe to
conclude that an information system is "a system consisting of the
network of all communication channels used within an organization".
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Advantages of using MIS
Investing in information systems can pay off for a company in many
ways.
It can support a core competency
Enhance distribution channel management.
Builds brand equity.
IT investment can boost production processes
Information systems allow company flexibility in its
output level.
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TYPES OF MIS AND USES
Transaction Processing
System
Management Information
System
Decision Support System
Executive Support System
Office Automation System
Business Expert System
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Roles of MIS in Business
THE PERFORMANCE MONITORING ROLE
THE FUNCTIONAL SUPPORT ROLE
THE DECISION SUPPORT ROLE
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Applications of IT in Retailing
Automating Processes: Electronic Point of Sales (EPOS), Inventory Planning
and Ordering
Collecting Data About Customers: Purchasing patterns of customers,
segmentation, personalization, customization of offers, loyalty programs,
store design and product placements
Feedback on Marketing Decisions: EPOS data to study effects of promotions,
prices, new products and packaging changes
Communications: With suppliers, customers, as well as internal
Tools to Plan the Business: Software to plan, budget, forecast. Choose bestlocations (GIS)
Adding Value to Retail Transactions: IT-assisted transactions (ATMs) may be
preferred by some customers, self-scanning, in-store kiosks for product and
info. search.
Technologically-enabled Shopping: Internet shopping
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Benefits of IT in Retailing
Cost and Productivity Benefits
Efficiency of time/transactionspeed increases
Reduced queuing times
Operating cost reductions
Increased accuracy of all aspectsof the sales transaction
Improved inventorymanagement
Reductions in stock outs andstock holdings
Marketing Benefits
Improved data-effectiveness ofpromotions, forecast of sales
Ability to incorporate fasterresponses to changing marketconditions
Consumer benefits from
operational efficiencies e.g.shorter queues
Can lead to building of loyaltyschemes
Additional selling space coz ofreduced stockholdings
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A Retail IT
System
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Current Trends in MIS implementation in
Retail Sector
Electronic Point-of-Sale Systems (EPOS)
Electronic Funds Transfer at Point of Sale (EFTPOS)
The Universal Product Code (UPC) or Barcode
RFID (Radio Frequency Identification Tags): Wireless barcodes thatprovide wireless communication b/w objects & readers; uses tagsthat can store data; tracks products/equipment. in real time w/ocontact or line of sight
Electronic data Interchange (EDI) :: With EDI, retailers and suppliersregularly exchange information through their computers with regardto inventory levels, delivery times, unit sales etc of particular items.Both parties enhance their decision-making capabilities, bettercontrol inventory and are more responsive to demand.
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The Retail MIS Buzz-word
Quick-Response (QR) Replenishment Systems
When EPOS are combined with EDI, retailers are in effect adopting
just-in-time or quick response (QR) replenishment methods.
Reduces stock outs and inventory levels, hence improving service to
customers and reducing costs for retailers.
CPFR( Collaboration, Planning, Forecasting and Replenishment)
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Types of Technology Used in Retailing-In-store(Illustrative)
Electronic Point of Sales (EPOS)
Interactive Kiosks
Self-Scanning and Self-Checkout system
Virtual Display Cases
Body Scanning
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Data-Base in Retail Information System (RIS)
Customer data bases-
Purchase frequency, items bought, avg. purchase, demographics, payment
methods etc.
Vendor data bases-
total retailer purchases per period, total sales to customer per period, most
popular items, retailer profit margins, avg. delivery time and service quality
Product Category Data Bases-
Total category sales per period, retailer profit margins, percentage of items
discounted etc.
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Retail in India Indian Retail sector is the fifth largest global retail destination.
India retail market is dominated by the unorganized sector.
The top five companies in retail hold a combined market share of less than 2%.
The Indian retail market has been ranked by AT Kearney's eighth annual Global
Retail Development Index (GRDI), in 2009 as the most attractive emerging market
for investment in the retail sector.
Currently the share of retail trade in India's GDP is around 12 per cent, and is
estimated to reach 22 per cent by 2010.
According to Government of India estimate the retail sector is likely to grow to a
value of` 2,00,000 crores (US$45 billion) and could yield 10 to 15 million retail jobsin the coming five years; currently this industry employs 8% of the working
population.
India continues to be among the most attractive countries for global retailers.
According to the Department of Industrial Policy and Promotion, approximately
US$ 47.43 million was the amount of Foreign Direct Investment (FDI) inflow as on
September 2009, in single-brand retail trading.
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Retail in Madhya Pradesh
Retail sector in MP has got a big boom in top four district of the
states. Namely
Bhopal
Gwalior
Indore
Jabalpur
(Details in the project report word document)
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Retail in Gwalior
Gwalior, with its rich heritage is a city of importance in state MP. The city
occupies a strategic location in the Gird region ofIndia. The city is 313 Kmaway from the capital Delhi, hence enjoys a great deal of modern facilities.
The city, though a tier 2 city of India, has equipped with most of the trendy
amenities and so is the retail sector boom. The retail sector here is rapidly
growing and ever developing industry, trying to bridge the gaps between the
retail culture of developed and developing cities. The city is blessed with highpotential growth for retail industry and is attracting all the major retail players
with a view to make profit along with returning the better life style to the city
dwellers.
http://en.wikipedia.org/wiki/Girdhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Gird -
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Case study Reliance Fresh
Reliance Fresh
Tools/ Process Remarks
P.O.S software is used Identify all the need for effective management of store
Theft control, Customer ease and billing ease
Centralized information sharing The Reliance fresh used the centralized system for each region . All the
discount or new product information managed by the central office of each
region.
Electronic mail For any type information sharing.
Bar code reader The bar code reader used for identifying the price or discount information.
Reliance LAN network Reliance fresh use its own network for connecting the all retail canter.
Camera Used for surveillance the retail store.
Atomised Ware House system Used the automatic system for identifying the shortage of products, ensure
system generated alert when Thrash hold limit go below the re-Order Point.
Confirm the availability of material Shortage cost.
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Case Analysis Reliance Fresh
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Case Analysis Reliance FreshIssues ::
No attachment / affiliation with the company The employees of Reliance fresh hardly be able to attach themselves with the brand of
the company and cant be able to deliver at per the expected level
Improper Inventory Management, under utilization of resource, huge wastage of products.
Unavailability of the trendy packs (small packs) and hot running products many a times customers looking for a trial pack or weekly
pack cant get their desired products.
No/ less Knowledge management employees are hardly aware of the current trends in the markets. They are unable to answer the
questions of the customersNo Decision making power The employees are not given any power to make even operational decisions
Probable Improvements ::
S/w to be updated to have better inventory management, proper utilization of resources, and to track the wastage and minimize them
Trainings and Tutorials for the employees to make them aware of the current market trends and enable them to answer customer queries
A Proper orientation from reliance side so that they feel the affiliation and attachment with the company and can perform up-to the level
of brand value.Provision for Incentive in the form of reliance Network / communication products like net-connect or mobile to boost the employees
motivation.
Regular collection of Customer feedback to improve the service quality. These feedback can be online to save paper, money and time.
Introduction of Customer demand form to find out what products customer demanded and couldnt able to find them in the store to
track the market trends and change accordingly.
Implementation and regular monitoring from reliance company side to improve motivation level and in store quality.
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Case study Club Fox
Club Fox
Tools/ Process Remarks
WizApp software is used Used For online Billing of the product.
cost of the software 30 -40 thousand per month
Electronic mail For any type information sharing.
Bar code reader The bar code reader used for identifying the price or discount information.
Selling Approach No bargaining issue, fixed price of product.
Camera Used for surveillance the store.
Atomised Stock Analysis Used the automatic system for identifying the old stock and according to that the
central office initiate the discount offer.
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Case Analysis Club Fox
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Case Analysis Club Fox
Issues ::
No demand forecasting from the company side. Leads to lesser sales and bad impression for the shop
No promotion activities for the products available resulting in lesser sales even after having good quality
products.
No proper training of employees regarding customer persuasion and in store presentation, which shows the
unprofessionalism of the store.
No Performance management tool to determine and improve employee performances
Probable Improvements ::
Implementation of Demand forecasting tool for accurate forecasting about the quality and type of the product
in demand.Implementation of a low cost ERP tool to better utilize the organizational resources
Active Promotion activities through local cable channels, internet (just dial etc) and by sponsoring various
institutional fests.
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Case study LG Retail
LG Retail
Tools/ Process Remarks
SOMS Used For online Billing of the product.
Network B.S.N.L connection is used .
Electronic mail For any type information sharing.
Electronic payment Used the Card Swap machine of HDFC Bank .
Online Customer Service Online Feedback collection from the customer.
Camera Used for surveillance the store.
Atomised inventory management Used the automatic system for identifying the old stock and according to that
the central office initiate the discount offer.
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Case Analysis LG Retail
http://www.google.co.in/imgres?q=er+diagram+of+retail+stores&hl=en&biw=1366&bih=620&tbm=isch&tbnid=Y9JJaMzt5WwCOM:&imgrefurl=http://msdn.microsoft.com/en-us/library/aa905316.aspx&docid=GiYP4znfayNGOM&imgurl=http://i.msdn.microsoft.com/dynimg/IC35715.gif&w=450&h=296&ei=q6mNT9uhIYTnrAfat7WyCQ&zoom=1&iact=hc&vpx=774&vpy=153&dur=3653&hovh=182&hovw=277&tx=67&ty=103&sig=114473612057741901100&page=1&tbnh=114&tbnw=173&start=0&ndsp=19&ved=1t:429,r:4,s:0,i:73 -
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Case Analysis LG Retail
Issues ::
Very less sells as the presence of only the high end products like LCD, LEDs in the showroom
No discounts and sales promotions keeping in view the disposable income of Gwalior residents.
No other attraction for customers in form of royalty bonus, privilege customers facilities. Etc which even
affects the sales figure adversely.Its Only just a brand presence of LG in the City
Should have a proper Performance management tool that shows the efforts of employees to build and retain
market shares and salaries should be linked with that performance.
Probable Improvements ::
Should start the Discounts schemes at the time of occasions etc.Should come up with new offers and various combi-packs to reflect the need of the city dwellers
Proper forecasting of the demands and expenditure capability of the Gwalior citizens
Start to build market share by promoting the shop, associating with various events and letting people know
that the store has started to keep all trendy and popular items
Effective Pricing strategy, and product choice strategy to profitably survive in this tier-2 city.
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Conclusion
Learned the use of the MIS system and its ability to
contribute to strategic management
Learned how MIS can create a competitive advantage.
Understood the use of MIS system to support entire
value chain
Also became aware of the fact that all the success depents on
the ability and willingness of employees to adapt these
changes