Rethinking Real Estate
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Transcript of Rethinking Real Estate
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RethinkingRealEstate:
BuildingConnectedCommunitiesTalesfromyesterdaytoinformtomorrow.
www.helloESP.com
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Theanthropologicalobjectisveryimportanttothearchitectureand
buildingofcommunities.
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Modernrealestatemustunderstand
howcommunitiesnaturally
emergetoinnovateandgettothe
heartofcommunitybuildingtoday.
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Thebuildingblocks...
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..arethesame.
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Bygaininganunderstandingofhowthingscametobeandhowtheyevolve
Wecanunderstandthedynamicsthatarecrucialfortheirsurvivalandsuccess.
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Weneedtorememberwhywe'rebuildingthingsnotjustcopythestatus
quobecauseit'sthere.
Whatdoesacommunitymeantoyou?
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Manymoderncommunitiesaresellingfeatures.Whatreallymatterstopeople
aremoreintangibleaspects:
security freedomtobethemselvescommunityofsupport accomplishment
shelter family
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SellinghomesonfeaturesmakesthehomeacommodityYoucanonlycompetewithpeoplebasedonwhohasthemostfeaturesintheirhomes
Instead,lookatthesocial,cultural,andeconomicalvaluespeopleplace
incommunitiesThesecannotbereplicatedsoeasily.
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ESPhelpsdefineandunderstandthelocalculture,values,andbehaviorsof
communitiesWhatistheirrelationshipwiththeirhome?
Whatistheirlifestyle?
Whatsocialidealsdotheywant?
Whatculturalnormsdotheylivein?
Thisinformsthecreationofintegratedcommunities
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Wegaininsightinto:whotheyare
theirwantsandneeds
Thenwebuildcommunitiesthatfittheirlivestodayandhelpthemgrowintoacommunitythatfitstheir
values
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Weexperiencetheirhomeswiththem,lookattheirartefacts,whatmakestheirhomespecialtothem,andwegettothecoreoftheirmotivations,desires,beliefs,andvalues.
Byputtingourselvesascloseto"intheirshoes"aspossible,wegainhiddeninsightsintotheworldasthey
seeit.
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Letusnotjustcreatehousingcommunities
Letusdeeplyandempatheticallydevelopcommunitieswherepeoplewilllovetospendtheir
lives
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Somepeoplesayyoubuildhouses..
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Wesayyoubuild...
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Acheckpointfortheircollegegraduatetocomebackhometo...
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...wherefamilycanbeacceptedforwhotheyare,quirksandall
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...wherethekidstooktheirfirststeps
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...wherefamilymemoriesandtraditionsaremade
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Thebetterweunderstandtheirlives,themorewecanconnectwiththemtomaketheseexperiencesrealfornew
buyers
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Let'sbuildcommunitiesdifferently.
Thewaytheyweremadetobe.
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Let'sgettoknowthereallivesofthepeoplelivinghere.
Byconnection,andempathy.Helpingthembuildlivesthey'vealwaysdreamedof.
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Let'sgetbacktoit'sessence.