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RETHINKING IN THE HARD TIMETHE CASE STUDY OF CAO THANG EYE HOSPITAL

BAO Tran Q.

Business Development Director

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Incorporated in 2001

Ambulatory care

The first private eye hospitalThe first JCI-accredited hospital

Doctors:18

Outpatients: 72,000

Surgery:5,000

Membership:Asean Association of Eye

Hospitals (AAEH)

World Association of Eye Hospitals

(WAEH)

FACTS & FIGURES

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Hard TIME

We are observing

Economic downturn

Social healthcare coverreduction

Low consumer confidence

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Rethinkingtosustain

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Bedifferentin term of ...

PATIENT (Medical Tourism)

POSITION (International level)

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Medical Tourist

GRAHAM DONAGHYA Melburnian, 57 yrs

A Queens Counsel

Traveled 4000 miles for a

presbyopia (age-relatedfarsightedness) surgery

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non-residential

vietnamese

Cassie VoA Vietnamese American, 32

yrsAn endocrinologistof Cedar Sinai Medical Center

Laser vision correction in her lasthomeland visit

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expatriate

Jo, Dan&CliveTeachers from RMIT Vietnam Campus

Refractive surgery

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it is estimated that annually there are....EYE CARE market opportunity

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OUR Target

of the market opportunity

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advantages

Specialty Nature Patient Side

Outpatient basis

Quick intervention

Standardized procedures

No Medical Facilitator

required

Demand of a healthy

vision

Cost affordability

Flexible schedule

Ezi access travel

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Accreditatio

n

JC

I

Same Day

Surgery

Excellent

Patient

Management

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A sample of patient schedule

Day 1:Arrive in Ho Chi Minh City

Day 2: Initial Eye examination

Day 3:Refractive/ Cataract Surgery

Day 4: One-day checkup

Day 5 -7:Free and easy

Day 8: One-week post surgery checkup

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Positioning

India:New Vision LaserCenter

Vietnam: CTHospital

Singapore: SNEC, LSC,TTSH

Thailand:TRSC

4DestinationforLASIK

Recommended by TripAdvisor

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website The leading eye hospitalwebsite in Vietnam, addressing

85% eye care inquiries

The third most-visited hospitalwebsite in Vietnam

8000visitors a day

80 -150visitors at anytime

From 70countries and

territories

74%World HealthTourism Congress

2011

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Principle

80/20local clients

overseas clientssource of prof i t

brand contr ibut ion

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Targeted valuesa Vietnamesehospital, pursuing international

standards

a high-volumeeye surgical cente

affordableservice

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THANK FOR YOUR ATTENTION

Mr Bao TranMBA (Melbourne Business School)

tqbao@cthospital.vn

mailto:tqbao@cthospital.vnmailto:tqbao@cthospital.vn