Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T...
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Rethink INFLUENCER MARKETING
Transcript of Rethink INFLUENCER MARKETING - Vietnam Business - Influencer M2 Event .pdf · webtretho VN XPRESS T...
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Rethink
INFLUENCER
MARKETING
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● Then vs. now
● Rethink Influencer
● Success planning
● Insightful reporting
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Then vs now
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2010 2016
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Rethink
influencer
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THINK
MEDIA PUBLISHER Social Profile
TRACK READERSHIP Follower Data
then now
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Paid Earn
Own
Influencer marketing strategy
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ANALYSIS
ARTIFICIAL INTELLIGENT CONSULTANCY
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success
planning
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SUCCESS CRITERIAS
Brand relevancy
Right audience
Amplification factors (engagement)
Reach (awareness)
ROI
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applied technology
DemographicGeographicContent category Brand mentioned Engaged Content format Social devote Social impact (engagement + reach)
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Reporting
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currently
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currently
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applied technology
Layering media impact Sentimental reportROI evaluation
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Thanks!