RETENTION COMMITTEE Presented by: Jack Elrod, Frank Impinna, Joseph Staiano, & Richard Wilson July,...
-
Upload
juliana-carter -
Category
Documents
-
view
219 -
download
1
Transcript of RETENTION COMMITTEE Presented by: Jack Elrod, Frank Impinna, Joseph Staiano, & Richard Wilson July,...
RETENTION COMMITTEEPresented by:
Jack Elrod, Frank Impinna, Joseph Staiano, &
Richard WilsonJuly, 2011
GoalsGoals1. Increase 1-year Renewals by 5% from 126,000 to 132,300 ( an increase of 6,300);2. Increase Multi-year Renewals by 5% from 45,000 to 47,250 (an increase of 2,250);3. Increase AFE Renewals by 10% from 24,000 to 26,400 (increase of 2,400);
GoalsGoals
4. Increase Current Usage of Dues Withholding Option by 10%;
5. Reinstate 3-5% of Lapsed Members from the past 12-18 months
#1. Increase 1-year Renewals by 5% from 126,000 to 132,300
( an increase of 6,300)BETTER ENGAGE MEMBERS DURING THEIR 1ST
YEAR:National to communicate with the new member with greater emphasis:Send 60 –day post join “how are we doing” email or telephone
inquiry to newly joined membersSend F-100 in the first half year of membership by email or postalFederation to communicate with the new member with greater
emphasis:Send Welcome letter from federation membership chairs, and send
Federation NewslettersRecognize new members at conventions Chapter to communicate with the new member with greater emphasis :Send Welcome Aboard Letter/Package from chapter, mention new
members in chapter newsletters, at meetings, on web sites, etc.
REVAMP MEMBERSHIP RENEWAL PROCESS AT NATIONAL:
Make National Membership Database accessible to Federations & Chapters
Create “best practices” page on website
Create Google Site for Membership Chair Communications
HQ to Host Webinars with Federation & Chapter Leaders on Retention and Renewal techniques
STRENGTHEN RENEWAL EFFORTS AT BOTHFEDERATION & CHAPTER LEVELS:
Make sure we have membership chairs at all local levels
Institute “Chapter Reward” Program for highest retention totals achieved
Appoint separate Federation/Chapter Retention Chairs
HQ to create training session guide on retention and renewals at National, Federation & Chapter meetings
Offer Matching Funds Program
#2. Increase Multi-year Renewals by 5% from 45,000 to 47,250 (an increase of 2,250)
• Emphasis Multi-Year membership option on all renewal efforts
• Offer discounts and incentives to increase renewal totals
• Establish a dues rate matching that for dues withholding for any member who signs up for automatic credit or debit card renewal.
#3. Increase AFE Renewals by 10% from 24,000 to 26,400 (an increase of 2,400)
• Offer alternative e-NARFE Chapter (done)• Establish at least 1 AFE Chapter in each region• Offer more information including articles,
testimonials, etc. relating to AFE’s in magazine and brochures’ and website
• Offer more Incentives: A one-time 10% incentive for first year AFE renewals. A dues rate matching that of dues withholding to
AFE’s who sign up for automatic credit or debit card renewal.
#4. Increase Current Usage of Dues Withholding Option by 10%
• Create model program based on existing CO, GA, TX, and WA programs. Direction needs to come from National & Federations; need to implement it with their chapters
• Pre-Populate member information on DW-2 Enrollment Forms for those eligible
• Offer a rebate to sign-up for dues withholding program
• Promote Dues Withholding Program and Application on Web Site
#5. Reinstate 3-5% of Lapsed Membersfrom last 12-18 months
Launch a national office lead “Lapsed Member Reinstatement” Program
Offer special “come home” reduced dues amount
Test reinstating 18-24 month lapsed members, and further back depending on program results