RETechTO BroadPlay with Andres Miluy
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Transcript of RETechTO BroadPlay with Andres Miluy
©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
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SMS Short-Code Marketing
©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
Background
Broadplay Inc., is a full-service digital marketing agency with a head office located in Toronto.
The core focus of Broadplay Mobile, a division of Broadplay, is to deliver cost-effective and comprehensive mobile marketing programs that utilize its proprietary Mobile Marketing Intelligence (MMI) platform to drive innovative, multi-channel SMS customer interactions across each stage of the customer lifecycle.
RealEstate411 is an application software solution created and marketed by Broadplay Mobile.
Since 2002, Broadplay has served numerous brands including:
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Broadplay - Company Profile
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©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
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Text Messaging UsageA communication channel of ever-increasing
importance
Canadians send 100 million
text messages per day.
Over 21 million mobile
consumers as of January 2009
90% of consumers have a text
messaging bundle in their plan
In Q3 2009 there were 433
million common short code
messages sent and received
by Canadian subscribers.
12.0 million Unique users sent
nearly 3.0 billion messages
sent in September 2009 alone.
©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
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Now it’s as EASY as 123 to deliver the 411 on any listing by text message in 3 Easy Steps!
Step 1
Place rider on the “for sale”
sign. Interested parties
will be directed to send a
text message to 123411
for instant information.
Step 2
Prospect instantly receives
relevant property
information on their
mobile phone including
several ways to contact
the listing agent
Step 3
The listing agent will
receive leads instantly via
SMS, by email or online
through the Real Estate
411 website.
RealEstate411 – How it works
©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
Agent Benefits
• Provides Instant Leads
• Agents receive a prospective home buyer’s mobile phone number
that is both active and direct to the buyer
• Inexpensive & Effective Marketing
• Compared to print, email and traditional marketing, SMS provides
a higher return with a minimal investment
• Live Measurability
• Instantly track which listings are being viewed by which cell phone
anytime, anywhere
• Listing Presentation Differentiation
• Agents are positioned as industry and technology leaders who use
the best tools to sell homes
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©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
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How to Use Real Estate 411
Purchase desired number of Riders
Email Real Estate 411 at [email protected] indicating which rider you wish to
use at your specific MLS listing
Real Estate 411 team will activate your rider and email you back a confirmation
Hang your rider at your listing
Receive leads in your inbox without doing anything else!
Full Service
©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
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Brokerage Level Pricing
Unlimited Keywords/Listings available
Broadplay team administers listings
Brokerage account Agents don’t pay for
months the service is not used for additional
riders
Customized Riders available at $12.00 each
Full Service
Keywords
(Listings)
Cost/Keyword/Month
1 $14.99
Additional $6.50 (active only)
©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L
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Broadplay Inc.439 King Street West, Suite 300
Toronto, Ontario M5V 1K4
(416) 410-9919
www.123411.ca
www.Broadplay.com
Text BROADPLAY to 123411