Retainstruments solution for RETAIL Companies

© RetailInstruments Ltd www.retailinstruments.ee [email protected]

Decision support system based on Consumer behavior analytics

Retail Instruments Communication with loyal visitors


WIFI – analytics: what is it for?

CONCERNS

ANSWERS

•  High sales personnel attrition rate •  Changing

•  Marketing Campaigns •  Seasons •  Collections •  Discounts •  Merchandise layout •  Displays

•  Campaigns Effectiveness •  Optimization of zones, displays, layout, assortment,

advertisements, etc. •  Store rent rates/footfall around the store •  Benchmarking: Industrial & per Shopping Mall •  Analysis of cross-audience


WIFI – analytics: new information

•  For how long your visitors stay in your store? •  What are the days with more returning/loyal visitors? •  Were you able to attract more people from overall people

flow around your stores? •  How many people bounced out without a purchase? •  What is the real people flow near the store? •  Footfall around your store: is it really as the shopping mall

stated? •  How big is the cross-audience of different stores or

brands? •  What is the stores synergy?...


•  MAC-address •  Signal Strength •  Time Stamp

(!) Privacy and security •  No personal data collection or processing

involved, only aggregated statistics used. •  MAC addresses are hashed/encrypted

directly on the sensor, so the system operates with encrypted IDs, not even MAC addresses.

How does this work

Personal mobile phone with WIFI

Router identifies the MAC address and tracks the device

All aggregated data are sent to the cloud and visualized to the customer in private online platform

page


•  Footfall around the store

•  Capture rate

•  Dwell time

•  Bounce rate

•  Loyalty/ RF-analysis:

•  Level % of returned visitors

•  Frequency of visits

•  Recency of visits

System collects and analyses the following data:

Main characters


UNDERSTANDING CONSUMER BEHAVIOR => APPROPRIATE MANAGEMENT DECISIONS

Consumer behavior analytics

CAPTURE RATE % of people entered a store out

from all footfall outside •  Display quality (KPIs for marketing, merchandising) •  Advertising effectiveness

LOYALTY Number and % of people

returning to store during day/week/month/year

DWELL TIME Time spent in store

BOUNCE RATE % of people with less than x-

minutes in store

CROSS-AUDIENCE % of people entering different

brands/stores

•  Consumers loyalty (KPI for all) •  Frequency and regency of visits •  Rating of stores among loyal visitors

•  Merchandise/ assortment quality •  Personnel professionalism •  Campaigns effectiveness

•  Queues? •  Low effectiveness of in-store personnel?

•  Store development strategy •  Marketing strategy, advertising •  Stores cannibalization?


•  Simple tool for constant monitoring, assessment and motivation for sales personnel with transparent clear KPIs

•  Increase Revenues: •  Assess advertisement and marketing campaigns effectiveness •  Store displays improvement •  Store rent rates impact •  Measurable effectiveness of advertising •  Right time for promos/advertising •  Improving customer service quality

•  Audience analytics •  Benchmarking

•  Industrial •  Geo: Shopping mall, City, etc.

How retailers use this data


Cross audience


Loyalty – returning visits


How to contact loyal visitors?

Welcome _BRAND_ store!

In order to receive personal offers and discounts next time you visit us – please

provide your phone number:

+37258172099

Yes, please send me personal offers!

BRAND STORE Free WIFI

•  Make a personalized offer right at the moment returning visitors enter a store •  Ability to offer special price/discount/coupon for returning visitor •  Get an approval from every person to receive such personalized offers


INDUSTRIES •  Fashion •  Cosmetics •  Electronics •  DIY •  Mobile phones •  Shopping Malls •  Fast Food

Retailers using WIFI-analytics

TARGET AUDIENCE / KEY USERS •  TOP-Management •  Operations Management •  Marketing •  Merchandising •  Sales, Commercial •  HR •  Business development/Rent


•  Projects: Moscow, St-Petersburg, cities with >1M population •  Benchmarking for 50+ shopping malls in Tallinn, Saint-Petersburg and

Moscow •  Presented in 120+ shopping malls in Russia •  Vast experience in retail and deep business processes understanding •  Strong R&D Team •  Technical support: own and by partners •  Cooperation with big consulting and engineering companies

About US


We’re proud to serve industry leaders


Retailinstruments ltd Lõõtsa 6 Tallinn, Estonia [email protected] www.retailinstruments.ee

For more information or personal presentation please feel free to contact us:

Contact information

Jelisei Lokotar +372 5853 2007 [email protected]

Retainstruments solution for RETAIL Companies

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