BIG BREAKFAST: PIPPA CONSUMER

#retailoasis

CO-DIRECTOR, RETAILOASIS

CONSCIOUS CAPITALISM

RETAIL-AS- A-SERVICE

SILICON VALLEY EFFECT

REBIRTH OF CREATIVITY

CONSCIOUS CAPITALISM

“IT USE TO BE THAT THE ONLY THING THAT MATTERED WAS THE SHAREHOLDER AND THE

BOTTOM LINE…

NOW WE WANT GREATER PURPOSE IN LIFE.

IF WE COULD GET EVERY BUSINESS TO ADOPT A PROBLEM IT WOULD SOLVE BIG THINGS FOR THE WORLD. IF WE DON’T DO THINGS LIKE THIS, WE

LEAVE IT TO GOVERNMENT AND THE SOCIAL SECTOR - IT WON’T GET MUCH BETTER”

#retailoasis

“LONG-TERM THINKING IS MORE IMPORTANT THAN SHORT-TERM.

THE QUESTION IS HOW DO WE MAKE SURE WE’LL BE AROUND IN THE NEXT 100 YEARS?”

CEO, IKEA North America

#retailoasis

‘IT’S NOT MILLENIALS, IT’S A HUMAN MOVEMENT - WE’RE HOLDING

ORGANISATIONS ACCOUNTABLE TO THE COMMUNITIES THEY WORK WITH’

500 START-UPS

#retailoasis

BUSINESSES RE-ORIENTING THIS WAY ARE OUTPERFORMING…

TOTAL RETURN

15 YEARS 10 YEARS 5 YEARS 3 YEARS

FoE* COMPOSITE *CONSCIOUS BIZ 1681% 410% 151% 83%

GOOD TO GREAT COMPANIES 263% 176% 158% 222%

S&P 500 118% 107% 61% 57%

n.b. FOR composite includes Amazon, Starbucks, Ikea, Whole Foods, Nordstrom, Costco, REI, Ebay, Wegmans, Chipotle, L.L. Bean, Container Store, Trader Joes, New Balance, Patagonia etc.

#retailoasis

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REFORMATION, SOHO

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#retailoasis

“IT’S NOT ONLY OUR JOB TO PROVIDE CLOTHING TO WOMEN BUT ALSO TO LET THEM KNOW HOW MUCH

POWER THEY CAN HAVE IN THE FIGHT AGAINST TRADITIONAL FASHION PRACTICES.

I HOPE THAT MOVING FOWARD SUSTAINABILITY ISN’T SEEN AS AN ADDED BONUS FOR COMPANIES. IT SHOULD

BE THE STANDARD”

YAEL AFLALO, FOUNDER & CEO

#retailoasis

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WHOLEFOODS, BKLN

WHO’S DOING IT WELL?

WHOLEFOODS AND GOTHAM GREENS

#retailoasis

“HOW WOULD I FEEL IF WHAT I’M DOING RIGHT NOW IS WRITTEN UP ON THE FRONT PAGE OF THE WALL STREET JOURNAL OR THE NYT OR IF IT IS ON TV? WOULD I STLIL

DO IT?…THIS IS A USEFUL EXERCISE BECAUSE WE SHOULDN’T BE EMBARRASSED OR ASHAMED OR

ANYTHING WE DO”

JOHN MACKEY, FOUNDER WHOLEFOODS MARKET

#retailoasis

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SWEETGREEN

WHO’S DOING IT WELL?

SWEET GREENS

#retailoasis

WHAT THIS MEANS:

BE A STEP AHEAD OF THE

CUSTOMER

NOT CSR BUT BUSINESSES A

FORCE FOR GOOD

BE CAUGHT DOING THE

RIGHT THING

#retailoasis

THE SILICON VALLEY EFFECT

#retailoasis

RETAIL HAS TRADITIONALLY FOLLOWED A DERIVATIVE MODEL - WHAT WORKED IN ONE COUNTRY WAS THEN MADE TO WORK OR COPIED IN ANOTHER COUNTRY.

WE SEE COMPETITION AS VALIDATION - IF THEY’RE DOING IT WE MUST DO IT TOO.

#retailoasis

“WHEN LOTS OF PEOPLE ARE TRYING TO DO THE SAME THING

THAT’S THE DEFINITION OF INSANITY”

PETER THIEL, FOUNDERS FUND

#retailoasis

WE ARE MOVING FROM GLOBALISATION TO TECHNOLOGICAL PROGRESS - WHERE THE COMPETITION

DON’T EVEN THINK OF THEMSELVES AS RETAILERS

#retailoasis

“OUR VISION AT AMAZON IS TO BE THE WORLD’S MOST CUSTOMER-CENTRIC COMPANY. WE DON’T VIEW OURSELVES

AS A BOOKSTORE OR A MUSIC STORE”

JEFF BEZOS, FOUNDER/CEO

#retailoasis

“THE EXPECTATION FOR GREAT CUSTOMER SERVICE IS BEING SET BY DIGITAL NOT STORE. FROM THE TOP

DOWN WE LOOK AT THE DIGITAL POINT-OF-VIEW AND HOW THAT WILL EFFECT HER EXPERIENCE”

REBECCA MINIOFF, FOUNDER/CEO

#retailoasis

“TO WIN YOU NEED GREAT TECHNOLOGY AND THE BEST ENGINEERING TEAM”

MIKE MCNAMARA, TARGET CIO

#retailoasis

⁃ Amazon Alexa in home ⁃ Warby Parker ⁃ Glossier ⁃ Outdoor Voices

AMAZON ALEX @ CES

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WITH ALEXA THERE IS “AN

AMAZON CASH REGISTER IN

EVERY HOUSE IN THE COUNTRY”

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GLOSSIER, NYC

WHAT THIS MEANS:

DON’T DEFINE YOURSELF BY

‘RETAIL’

IF EVERYONE’S DOING IT THINK

AGAIN

INVEST IN TECH OVER ‘COPYING’

RETAIL-AS-A-SERVICE

pre-internet now emerging

PRODUCT EXPERIENCE SERVICES

EMERGING MILLENNIAL

GENERATION - NO NEED TO OWN

MINDSET

CONSCIOUS CAPITALISM

THE SILICON VALLEY EFFECT

ONLINE COMMODITISING PRODUCT + PRICE

RETAIL-AS-A SERVICE

RENT THE RUNWAY

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This is taking where what's happening in tech and applying it to retail.

TRUNK CLUB

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WHAT THIS MEANS:

SMALLER STORE

FOOTPRINT

STORE AS SHOWROOM

NOT PLACE OF PURCHASE

DESIGN AROUND

SERVICE NOT PRODUCT

REBIRTH OF CREATIVITY

WE LIVE IN A TIME OF COMMODITISATION.

YOU CAN OVERCOME THIS THROUGH STRONG AND EDITED CREATIVE DIRECTION - OR SAID ANOTHER

WAY NOT BEING EVERYTHING TO EVERYONE

“THE THING WE SELL AT OUR RESTAURANT IS AVAILABLE AT EVERY OTHER RESTAURANT…IF

YOU’RE SELLING STUFF YOU’LL BE IN A COMMODITY HEAP. YOU NEED A FLAVOUR OR A THREAD - TO BE A

GOOD EDITOR’

DANNY MEYER, CEO UNION SQUARE HOSPITALITY

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BARNEY’S DOWNTOWN

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LULULEMON LAB

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WHAT THIS MEANS:

CREATIVE DIRECTION IS

KEY

NOT ALWAYS ‘MEASURABLE’

STAND FOR SOMETHING DON’T COPY

CONSCIOUS CAPITALISM

RETAIL-AS- A-SERVICE

SILICON VALLEY EFFECT

REBIRTH OF CREATIVITY