Retailmanagement Navin Sir

8/19/2019 Retailmanagement Navin Sir

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RETAIL MANAGEMENT

TEAM MEMBERS

ROBIN C K

ABHILASH R

JITHIN RAJ


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INTRODUCTION


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The Kerala State Civil Supplies CorporationLimited, abbreviated as and kn!n better b" its

brand na#e Supplyco, is a Gvt$ % Kera&a !ned'#(an"$

Headquartered at Kochi, India.( Founded in 1974)

It a'ts as the e)e'*tin ar# % the +e(art#ent %

d and Civi& S*((&ies % the Gvern#ent %Kera&a$

The '#(an" serves the (*r(se % -vern#enta&interventin in the retai& #arket t 'ntr& (ri'es

% essentia& '##dities$ The 'r(ratin r*ns a 'hain % retai&s*(er#arkets *nder the brand na#e Supplyco,and a 'hain % retai& *t&ets *nder the na#eMave&iStres$


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The Kera&a State Civi& S*((&ies Cr(ratin betterKn!n as S*((&"' is the -ate!a" %r the ./

#i&&in (e(&e % the State % Kera&a, ass*rin- the#*'h needed %d se'*rit" in a s*bstantive st"&eb" s*((&"in- &i%e0s essentia&s and rea'hin- *t tthe r*ra&1(r and the *rban1ri'h a&ike$

In'r(rated in 2345 as a %*&&" !nedGvern#ent C#(an" !ith an a*thrised 'a(ita&% 26 'rres, t #eet the &i#ited b7e'tives %re-*&atin- the #arket (ri'e % essentia&'##dities at reasnab&e (ri'es, the -r!th %

S*((&"' %r near&" three de'ades !astre#end*s and *nbe&ievab&e '#(ared t an"% the si#i&ar r-anisatins in the '*ntr"$


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Head8*artered in K'hi and (eratin-thr*-h$$$

6 Re-ina& 9'es,

25 distri't de(ts,

6: ta&*k de(ts

ar*nd 26// retai& *t&ets,

It has a dedi'ated !rk %r'e % #re than 56//t %*&;&& the task$


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MARKETING INTERVENTION

The #tt behind the in'r(ratin %S*((&"' !as t re-*&ate the rise in (ri'es %essentia& '##dities in the (en #arket$


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Maveli Stores$ N! the Mave&i Stres hasbe'#e a (r#inent na#e a#n- the'ns*#ers in the state$

S*((&"' (erates thr*-h Mave&i Stres andMbi&e Mave&i Stres thr*-h*t the state'verin- ast a&& the (an'ha"aths$

ualit! produ"ts and su#sidised pri"in$1T!in advanta-es, !hi'h S*((&"' e)tend t the'ns*#er$

S*((&"' has a&s *ndertaken distrib*tin %

(*&ses and s(i'es and ther branded (rd*'ts% Civi& S*((&ies Cr(ratin at s*bsidised(ri'es, thr*-h the net!rk % =/// se&e'tedratin sh(s$


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ORGANI%ATIONAL STRUCTURE


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S*''*#bin- t the ver!hein- (*b&i'de#and, S*((&"' e)(anded its hri>n %

a'tivities int ther vita& areas % 'ns*#erinterest b" startin- S*(er Markets, ?etr&B*nks, L?G *t&ets and Medi'a& Stres$

S*((&"' a&s #arkets its !n branded MCG

(rd*'ts &ike tea, '@ee, #i&&ed !heat (rd*'ts,'*rr" (!ders , idised sa&t, btt&ed drinkin-!ater, ri'e (rd*'ts, ''n*t i&, s(i'es et'*nder the brand na#e SA&ARI .


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'ESTIVAL MARKETING

+*rin- %estiva& seasns &ike Ona#, 0#as andRa#>an, !hen the (ri'e % essentia&'##dities and ve-etab&es are hi-h&" v&ati&e,S*((&"' !ith its b7e'tive % (ri'e stabi&isatin

and (reventin- shrta-es, r-anises estiva&Markets at i#(rtant 'ities and ther 'entersand this has be'#e a bi- %estiva& attra'tin tthe (e(&e % Kera&a, ver the "ears$


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Ma(or a"tivities ) *un"tions o* t+e

CorporationMave&i Stres

Sabari Stres

Arikkada S'he#e

Sa&e % s*-ar +istrib*tin % i#(rted (*&ses at

s*bsidi>ed rates

+istrib*tin % Atta in ?+S

Sa&e S'he#e ?add" ?r'*re#ent

estiva& Markets Mid1 +a" Mea& ?r-ra##eOther a'tivities


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MARKET STRENGTH OFSUPPLYCO

TOTAL ,-.,

MAELI STORE 3..

HD??ER MARKET 5

S


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Business divisions o

supplyco Triveni S*(er MarketsFMe-a MartsFLitt&e Triveni

S*(er Stres1

The Kera&a State C(erative Cns*#ers

ederatin !as estab&ished !ith #ainb7e'tive % savin- the (*b&i' %r# thee)(&itatin b" retai& F #idd&e#an and hasdeve&(ed t the net !rk % 5/: n*#bers %

Triveni S*(er MarketsFLitt&e Triveni S*(erStres F Me-a Marts FMbi&e Triveni StresF&atin- Triveni et'$


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Neethi S'he#e1

The Neethi S'he#e started as (erdire'tins % Gvern#ent % Kera&a in 2334is bein- s*''ess%*&&" i#(&e#ented in a&& thedistri'ts % Kera&a %r the distrib*tin %

'ns*#er -ds at the &!est (ri'es,es(e'ia&&" in r*ra& areas$ This s'he#e has(rved t be a bn t #i&&ins % r*ra&h*seh&d % the &!er in'#e -r*($


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NANMA STORES1The s'he#e is tdistrib*te 2/ ite#s % essentia&

'##dities at s*bsidised rates thr*-hthe net!rk % =.// retai& *t&ets$ =/// %the# are r*n b" se&e'ted '1(eratives'ieties and .// b" the Triveni !in- %

ederatin$ Here the ite#s are s&d at &eastb" &ess =/ % #arket rates$$ In additin tthe 2/ s*bsid" ite#s #re than 2//n*#bers are s&d at an avera-e 2/be&! #arket rates$ The NANMA ?r7e'tC1(erative ?*b&i'


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+istrib*tin s"ste# % s*((&" ' Ltd$


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O!"e# $%&o# Ac!ivi!ies

C(ra and ?add" (r'*re#ent

air (ri'e e-etab&es #arketsMinera& !ater +istrib*tin

E1Cns*#er %ed

S*bsid" sa&e % Essentia& C##dities


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PetrolPumps

Supplyco runs petrol and diesel bunks in the main cities of

Kerala. The quality, quantity and service are at the top inthese bunks. The quality of products sold and the turnover inthe petrol bunks have attracted so many awards from thepetroleum companies inluding the 'All ndia !ighest "rowthAchiever' award and '#est Kept $%&ity' awards from #(. %urpetrol bunks are open all days, including the days when theprivate dealers go on strike.

etail

Channels

.....


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Suppl!"o Maveli and Sa#ari Medi"al Stores

T re-*&ate the (ri'es % #edi'a& ite#s S*((&"'

has 3= #edi'a& stres in se&e'ted &'atins$S#e % the# are (art % the e)istin- Mave&istres, b*t as di@erent '*nters na#ed asMave&i Medi'a&s$ The e)'&*sive #edi'a& stres %S*((&"' are na#ed as Sabari Stres$ These

stres se&& &i%e savin- dr*-s at s*bsidi>ed ratest (*b&i'$ r the !eaker se'tins % ((*&atinthese dr*-s are s&d at n#ina& rates$

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