Retailinstruments solution for CAR DEALERS
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Transcript of Retailinstruments solution for CAR DEALERS
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
Decision support system based on Consumer behavior analytics
Retail Instruments Communication with loyal visitors
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
WIFI – analytics: new information
• What are the days with more returning/loyal visitors? • Were you able to attract more people from overall people
flow in place of car exhibition (store, shopping mall)? • What is the real people flow near the exhibited car? • How attractive is the advertisement near or on the car? • Cross audience. Is there (place your car is exhibited) any
customers who visit your car dealing center (potential customer)?
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
• MAC-address • Signal Strength • Time Stamp
(!) Privacy and security • No personal data collection or processing
involved, only aggregated statistics used. • MAC addresses are hashed/encrypted
directly on the sensor, so the system operates with encrypted IDs, not even MAC addresses.
How does this work
Personal mobile phone with WIFI
Router identifies the MAC address and tracks the device
All aggregated data are sent to the cloud and visualized to the customer in private online platform
page
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
How does this work
• The router installed in exhibited car “listens” the WIFI devices around the
car. The aggregated information sent to the cloud and are available online on customer’s personal page. The tool helps you to understand the effectiveness of the marketing campaign (car exhibition) and 24/7 monitor the customers’ behavior around your car.
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
• Footfall around the car
• Devices brand statistics
• Loyalty/ RF-analysis:
• Level % of returned visitors
• Frequency of visits
• Recency of visits
System collects and analyses the following data:
Main characters
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
How to contact loyal visitors?
Welcome _BRAND_ store!
In order to receive personal offers and discounts next time you visit us – please
provide your phone number:
+37258172099
Yes, please send me personal offers!
BRAND STORE Free WIFI
• Make a personalized offer right at the moment returning visitors enter a store • Ability to offer special price/discount/coupon for returning visitor • Get an approval from every person to receive such personalized offers
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
• Simple tool for constant monitoring and control • Increase Revenues:
• Assess advertisement and marketing campaigns effectiveness • Rent rates impact for car placement (in store/shopping mall) • Measurable effectiveness of advertising • Right time for promos/advertising
• Audience analytics
How car dealers use this data
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
INDUSTRIES • Fashion • Cosmetics • Electronics • DIY • Mobile phones • Shopping Malls • Fast Food
Retailers using WIFI-analytics
TARGET AUDIENCE / KEY USERS • TOP-Management • Operations Management • Marketing • Merchandising • Sales, Commercial • HR • Business development/Rent
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
• Projects: Moscow, St-Petersburg, cities with >1M population • Benchmarking for 50+ shopping malls in Tallinn, Saint-Petersburg and
Moscow • Presented in 120+ shopping malls in Russia • Vast experience in retail and deep business processes understanding • Strong R&D Team • Technical support: own and by partners • Cooperation with big consulting and engineering companies
About US
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
We’re proud to serve industry leaders
© RetailInstruments Ltd www.retailinstruments.ee [email protected]
Retailinstruments ltd Lõõtsa 6 Tallinn, Estonia [email protected] www.retailinstruments.ee
For more information or personal presentation please feel free to contact us:
Contact information