RETAILING  /ˈriːˌteɪlɪŋ/

Definition: the business of selling products to the general public= prodavati (na malo)

What do we get when we enter the word RETAILING …

Listen to the recording and write down the key words related to retailing

• retailing • retailers • shops• stores • outlets• retail chains• shopping centres • US malls• hypermarkets • superstores • retail park • department stores

prodavanje

trgovac/ trgovkinja, kompanija

prodavnica

prodavnica (+large)

prodajno mesto

prodajni lanci

tržni centar

robna kuća određene vrste proizvoda, motorcycle superstore

prodajni park, više većih prodavnica

robne kuće

What a customer wants…

1. CONVENIENCE STORE = A SMALL SHOP, OPENED LONG HOURS

2. DEEP DISCOUNTER = A SUPERMARKET WITH VERY LOW PRICES

Guess: what does “retail therapy” mean?

• “terapija kupovinom” • American expression• improving your mood

by shopping

Retail Price Index (RPI)• The official CONSUMER PRICE INDEX in Britain• In Serbian “indeks cena na malo”• The cost of basket for goods and services

Also…

• Wholesale = selling goods in large quantities, veleprodaja• Cash & carry= sells goods on discounts but one needs to

pay cash and carry the goods away by himself/ herself• Which one do you prefer? Why?

• Shopping center or Outlets?

Pre-Listening: Look at these company's products. Which ones do you find the most/ the least attractive?

THE BODY SHOP cosmetics company retailing make-up, body lotions etc.

NEXT fashion company, retailing clothes, home accessories

Virgin records, British record label

HABITAT decorative accessories

Listening

• Which of the companies:

1. have been SUCCESSFUL in the US?

2. have had TO MODIFY their US operations?

3. have ABANDONED the US market?• Answers:

1. The Virgin Group (= have very profitable business)

2. The Body Shop (join up with US operations)

3. Next, Habitat (withdrew from the US market = povukli su se sa US tržišta)

• What happened to these UK companies?• didn’t take into account the different tastes• didn’t adapt to the big US malls• underestimated the competition, US retailers= strong

competition/ competitors• chose the wrong places to open their stores

• Some useful words:• MERCHANDISE /ˈmərchəndaīz/, = formal way to say

GOODS for sale = simply, roba• BARGAIN HUNTERS= customers who look for

something that is cheaper, on discount, on sale

IT'S MINE!!!

BARGAIN

HUNTERS AT ONE

SHOPPING MALL

It's time for new vocabulary!

• sales pitch to repair

• to do something up unusual,

unconventional• quirky (informal)

nontraditional

• alternative

what salespeople say to

persuade you to buy something

More vocabulary…

• stock

• deal

• surplus

• secure

• control

• market

• model

• order

• to achieve something (e.g. a success) + an effort

• the business of buying/ selling goods

• a request by a customer for goods/ services

• a particular type/ design of a vehicle or machine

• more than necessary • supply of things that a shop has

for sale• an agreement in business• an action taken to make sure that

something doesn’t increase too much

Niche, discount, suppliers

• niche [read as: niːʃ or nɪtʃ ]

• discount

• supplier(s)

• A reduction of the cost of goods and services in relation to the normal cost

• A market for a product, perhaps an unusual one, that does not have many buyers, but makes good profit for companies who sell it

• A person/ company that supplies goods = dobavljač

Reebok is trying to increase market share by selling its shoes at discount prices.

market niche or niche marketing

TOYOTA PRIUS, AN ENVIRONMENTALLY FRIENDLY HYBRID CAR AND AN EXAMPLE OF A PRODUCT NICHE.

Compound nouns:

• Mass • Distribution • Special• Leading• Customer• Duty• Profit• Sales• Purchasing• consumer

offer

name

system

market

power

goods

service

margin

figures

free

a quick reference on purchasing power= kupovna moć

• In 1938, • 50 dinars

• had greater purchasing power than today

those were the times…

What do we make & what do we do?

make• creating, constructing• with nouns denoting

sounds (noise, rumor)• with nouns related to

travel (a visit, a long journey, itinerary)

• What is itinerary?• PLEASE, DO REMEMBER: A

PLAN OF A JOURNEY INCLUDING THE PLACES YOU WILL VISIT/ ROUTE

When do we use do?

• to talk about activities without mentioning exactly what they are: What is she doing?

• when we do something, a work, a task: Have you done your homework yet?

• doing business= poslovanje• with the, some+ ing, for repeated activities: Could you

do some photocopying for me please?• We need someone to do the researching.

MAKE OR DO?

• A COMPLAINT• NOTHING• AN EXAM• A MISTAKE• A SUGGESTION• A SPEECH• A LOSS• A TRIP• A DECISION

• YOUR BEST• RESEARCH• PLANS• THE TYPING• MONEY• JOB• GOOD

MAKE

DO

DO

MAKE

MAKE

MAKE

MAKE

MAKE

MAKE

DO

DO

MAKE

DO

MAKE

DO

DO