Retailing of Big Bazaar
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Transcript of Retailing of Big Bazaar
Presented by-
Ramesh Chavan 41
Darshan Tapkire 57
Abhijit Lanjevar 93
Sachin Kamble 84
Tausif Mulla 26
Swati Kalwit 81
Amir Khan 87
BIG BAZAAR IN PHOENIX MALL
Founded in 2001.
Future Group’s initiative.
Founder and Chairman- Mr. Kishor Biyani.
Ranked 6th among the top 50 service brands in India in the year 2010.
Tag line- “Isse Sasta aur Acha Kahi Nahi”.
“Naye India Ka Bazaar”.
ABOUT STORE
Area Store Layout Wall Lighting Ceiling Flooring Gondolas Mannequins
PRODUCTS AND SERVICES
Menswear: Shirts, Trousers, T-Shirts, Jeans, Sportswear & Accessories
Womenswear: Salwar Kameez, Sarees, Ethnic Tops & Kurtis, Jeans, Womens Tops & Blouses &
Others
Kidswear: Boys Trousers & T-Shirts, Girls T-Shirts
Carrying Cases & Bags
Home & Kitchen: Home Appliances, Kitchen Appliances, Kitchenware, Barware, Tools & Hardware
Jewellery: Pearl, Steling Silver,
Health Fitness: Fitness Equipments, Health Products
Toys & Games: PC Games & Others
Watches: Mens, Womens & Kids Watches
IN HOUSE BRANDS
Tasty Treat Clean Mate Sensei Care Mate Koryo Sach Punya
KnightHood Shrishti Shatranj Dj & C Pink & Blue Ekta
PRICING STRATEGIES OF BIG BAZAAR
Pricing at Big Bazaar is based on the following techniques:
Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping.
Promotional Pricing: Big Bazaar uses the concept of psychological discounting (Rs. 99, Rs. 49, etc.) to attract customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).
Differentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big Bazaar.
e.g. Wednesday Bazaar
PRODUCT SIGNAGE
Head to Toe : For FMCG products, tissue paper, brushes,etc
Shringhar : CosmeticsPlastic : Plastic wearSpeak & Span : Utensil and floor cleanerFabriclean : DetergentsUtensil : pressure cooker, non-stick pan, etc.Crockery : glass wearsHungry Kya : Kellogg’s, etcNamkeen : Kurkure, etc.Dry Fruit and Mukhwas : All kind of dry fruits and
mukhwas
Festival Arrival : Bappa MoryaReady To Cook : noodles, soups, etcMirch & Masala : spices Golden harvest : FruitsGo organic : Vegetables Chill station : Beverages, curde, butter milk, etc.
OBSERVATIONS Price display
USP display
Discount display
Display of T -24 conter
Dump Display
Shop in Shop
SECURITY
Security guard Fire extinguisher Alarm Security magnet Fire Sprinkler Camera Staff Checkouts
RECOMMENDATION
Shopping Environment
Visual Merchandising
Emergency Exit
Training & development Program
Security
CONCLUSION
Commercial areas
Easily accessible
Layout
Target customers