Retailing in 2015 a snapshot
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Transcript of Retailing in 2015 a snapshot
The presentation talks about
Era of tremendous potential: 2010-2015
Introduction
Exploring the change
drivers
Exploring the change
drivers
Dominating Trends
Dominating Trends
Critical Success Factors
Critical Success Factors
Consumer ElectronicsConsumer Electronics
Household Goods
Household Goods
Health CareHealth Care
Growth Drivers
Growth Drivers
Trends
Challenges & Risks
Traditional Retail Curve
Brand equity pre-disposition
Brand equity pre-disposition
Research by shopper experts
Research by shopper experts
Research by consumer experts
Research by consumer experts
Propensity to purchase can potentially be
impacted at each stage of journey
Propensity to purchase can potentially be
impacted at each stage of journey
Consumption experience feeds back into brand
equity
Consumption experience feeds back into brand
equity
Transaction seals purchase decisionTransaction seals purchase decision
Shopper TypeType of Occasion
State of MindChannel Choice
Pre-planningRetailer Choice
Retailer ExperienceStore Layout
Store DynamicsStore AtmosphereShopping Style
Shopping BasketShopping Route
Store AdvertisingShelf Layout
SignagePromotions
Pack StandoutPack Communication
Source: TNS Retail and Shopper Insights
Shopper Insight Process