GROUP NO 21. Anjana Yadav2. Ankita Nayudu3. Anshita Kothari4. Anup Kumar5. Arnab Paul6. Ashwini Dwivedi7. Atma Ram8. Bhuvnesh Balki

ORGANIZED RETAILING

PESTEL

POLITIC-

AL ECONOMIC

SOCIAL

TECHNOL-OGY

LEGALENVIRON

-MENT

P POLITICAL

EECONOMIC

S SOCIAL

TTECHNOLOGY

EENVIRONMENT

L LEGAL

Stability of government

FDI in multi-brand stores(51%)

Growing retail industry(7.45%) Increase in income.

young population

Changing lifestyle

Better technology

Advancement in techno-logy.

Weather

Store location.

Problem of taking over properties.

Industry regulations.

PESTEL ANALYSIS

PORTER’S FIVE FORCES MODEL THREAT OF

NEW ENTRANTS

THREAT OF SUBSTITUES

POWER OF SUPPLIERS

POWER OF BUYERS

RIVALRY AMONG

EXISTING FIRMS

PORTER’S ANALYSISTHREAT OF NEW ENTRANTS

THREAT OF SUBSTITUES

POWER OF SUPPLIERS

POWER OF BUYERS

RIVALRY AMONG EXISTING FIRMS

Profitable market.

Entry barriers.

unorganized retailers

Chances of shifting is high.

Switching cost.

More no of supplier.

Bargaining power.

choice of retailors.

Cut throat competition

Capability of competitor is high.

SWOT

STRENGTHWEAKNESS

OPPORTUNITY THREATS

SWOT ANALYSIS

S STRENGTH

W WEAKNESS

OOPPORTUNITY

T THREATS

Wide variety under one roof

Attractive offers available

Quality, choice and convenience.

Overcrowded during offers.

Restricted to Indian market only.

Limited only to value offering .

Increasing mall culture in India

Entering into high premium segment 

rural penetration.

Changing Government policies

Unorganized retailer.

Competitors

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