Retailing 4.0

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Retail 4.0 Reshaping Retail for the Future Frank Quix Managing Director Q&A Research

description

The Retailing environment is rapidly changing. However the consumers did not change themselves, their search, orientation and buying process did. Due to (mobile) internet and the use of social media, consumers are able to shop in a completely different way. The impact of the new environment will reshape retail completely and creates a demand for a metamorphose. That’s what we call retailing 4.0. If you are interested in the full research either contact us or have a look at hbd.nl

Transcript of Retailing 4.0

Page 1: Retailing 4.0

Retail 4.0

Reshaping Retail for the Future

Frank Quix

Managing Director Q&A Research

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Consumer behaviour

never changed

Consumer

Stagflation, Age & Color

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Communicate

SoLoMo, Showroom, Wi-Fi & Pop-up

We will never shop alone

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Choose

Cross-channel, Reviews & LoMoMa

Always, everywhere access

to all information

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Channel

24/7, on- off- in- line & F-commerce

Consumers are Cross Channel

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Checkout

Conversion, Fast, Mobile & Customer

Only satisfied customers count

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Custom(er) Experience

Customer Centric & Personal

Meconnomy, I’m in charge

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Conclusions

Store perspective

Customer value, not sales per m²

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No Brand, No Store

Authentic, Up-to-date & Showroom

Added value counts

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Cross-channel is only way

New conversion & More customers

Less visitors, more customers

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Satisfaction is no luxury

Lovers, Haters & Staff

Strong brands have fans

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Be always relevant for me

AWATAD, SoLoMo & LoMoMa

I’m mobile, are you ready?

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Conclusions

Shopping Area perspective

Shopping centre become a Brand!

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City Centre

Recreation, Variation & Attraction

Metropolitan centres will grow

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Neigbourhood Centres

Shop, Click & Collect

Shopping m² will disappear

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Out of Town Centres

Experience , Click & Collect

Become an e-shopping centre

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Retail 4.0

Are you ready for the future?