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TRANSFORMING RETAIL

How you can address growing shopper needs

Guide customers to the right place in store to locate items on their list.

Utilise geolocation to push relevant promotions as the customer walks down the aisles.

Personalize the customer experience. For example use data on personal dietary requirements to direct the customer to gluten free products.

Link apps to in-store product availability to avoid sending customers to an empty shelf.

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TRANSFORMING RETAIL

Shoppers are connected to the retailer and the store environment through a customer facing app, which provides them with a more engaged and expedient shopping experience. Whether in the store, at home or on the go, the customer can plan their shopping journey and ensure that they take advantage of offers that are relevant and personalized for them. Shopping time is decreased and they have visibility into real-time product availability.

*Image reproduced courtesy of Symphony GOLD partner Fonella

7 steps to meaningful customer engagement

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TRANSFORMING RETAIL

Greater results with less effort

An engaged customer delivers

23% increase in sales.

A disengaged customer requires a 13% discount for a retailer to achieve the same results. 

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As a customer dis-engages the retailer needs to pick up on the signals and act. To remain competitive, retailers need to move beyond pure CRM and

Loyalty type approaches to Customer Engagement.

It all starts by knowing

Who buys what Your most valuablecustomer segments

Which campaigns actually work

Move beyond pure CRM & Loyalty approaches to Customer Engagement

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TRANSFORMING RETAIL

We often hear life is a marathon and not a sprint. To build long-standing relationships and influence individual purchase decisions, a customer engagement program needs to be both.

When a customer is drifting away, it’s a quick 100 m sprint to not lose them. When it comes to the life time value of a customer (CLV) your engagement is a marathon.

A Customer Engagement Program provides you with the right tools to identify types of customers, their behavior and to capture attrition and act upon this knowledge before it’s too late. It also enables you to make the hard

choice of when to exclude client groups.

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TRANSFORMING RETAIL

Move at the speed of your customers, strategies and solutions exist,

now it is about execution.

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