Retail Without Boundaries SAP at NRF Annual 2013 Booth 1407

NRF ANNUAL Convention & EXPO

Contents

2

Opening Message 3

SAP at NRF 2013 4

Experience Retail without Boundaries Zones 5

SAP Presentation Theater 5

Solution Demonstrations 6

Meeting Topics 8

Monday Evening Reception 9

SAP Retail Orphan Initiative at SuperSaturday Analyst Day 2013 10

Engaging with SAP at NRF 12

Experience SAP at the NRF Annual Convention & Expo Retail Without Boundaries

On behalf of SAP, I would like to invite you to join us at the National Retail Federation’s Annual Convention & EXPO, January 13-15, 2013 SAP is committed to providing you with a unique experience as you learn about the latest trends and innovations with SAP solutions for Retailers. We encourage you to Join us at the SAP booth (#1407) for interactive discussions and exclusive opportunities to learn first-hand how some of our key customers sell, market, supply and operate better with SAP technology. While at the booth, I encourage you to carve out thirty or sixty minutes to engage the SAP NRF team in demonstrations of the latest game-changing technology for retail or in-depth discussions of top-of-mind business issues affecting your company. For more information and details, please visit our microsite for the latest opportunities to join SAP at NRF in January 2013. In the meantime, If there is anything my team can do to make your NRF experience more enjoyable, please let me know.

Regards, Michael Schulze Senior Vice President and GMNorth America Retail Sales

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SAP works with retailers to plan, market, target, sell, supply and operate better across channels, business models and customers. We work with you to assist in planning the right localized assortments, improve availability with real time product visibility and deliver instant and relevant customer experiences. Coupled with new technologies that surpass the speed and mobility demands of customers, SAP helps drive new business processes that address a retail world without boundaries.

We welcome and encourage you to visit us at NRF to learn more about our solutions that can help you: • Target better with real time, relevant experiences across all customer touch points. • Plan and market better with the right localized assortments to maximize sales and margins. • Merchandise better to ensure delighting your customers with ready access to merchandise that matters. • Supply better to increase service levels with real time visibility across all distribution points. • Sell better with personalized customer interaction to increase loyalty, sales and enhance the customer shopping

experience. • Operate better with empowered and efficient employees to increase profitability.

We can custom tailor your NRF experience with specific demos and meeting topics that cover everything from merchan-dising and price optimization to mobility and business analytics. Leverage the meeting topics and solution descriptions in this invitation, or contact your account team to customize an experience that meets your specific business needs.

SAP at NRF 2013Retail Without Boundaries

We help retailers transform their business with unified and simplified processes to plan, market, target, sell, supply and operate better across channels, business models and customers.

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Experience Retail Without Boundaries Zones

SAP Presentation Theater

SAP has created a new concept for experiencing NRF through our Retail Without Boundaries zones. In this unique way, Retailers can experience NRF through retailers who are using technology to change the landscape of their business through innovation. Each customer will have their own zone, where they will showcase their retail environments, along with videos, testimonials, stories and demos around how they are leveraging SAP solutions for a unique competitive advantage.

CUSTOmERS WhO ARE PARTiCiPATiNg iN ThiS AREA iNCLUdE:

The SAP presentation theater provides an entirely new must-see addition to your NRF experience. Hear first-hand from retailers and SAP’s vital retail community how technology is meeting the shopper at crucial points of interaction and driv-ing real business results – today. Make plans to stop by and learn how best in class companies including Crocs, Indigo Books and Music Inc., and Société de transport de Montréal (STM) are operating without boundaries and demonstrating market leadership. The full agenda is still being finalized, and will cover leading-edge topics to enable retailers to trans-form their business with simplified processes to plan, market, target, sell, supply and operate better across channels, business models and customers. As we get closer to NRF, a formalized agenda will be available for your viewing. Please look for the most up to date information here. We will also have a video calendar in the booth providing the theater schedule as well as product demos available for you to participate in. 5

Solution demonstrations

Analyze your Business BetterSee how the SAP Business Analytics platform allows you to access your favorite business intelligence (BI) reports, metrics, and right-time data either from your desktop or your wireless mobile device. Hear how the SAP HANA plat-form will allow you to explore your most recent sales and operational results in real time and allow you to react more quickly to changing customer behavior and operational events. Also see how the SAP Social Customer Engage-ment solutions can help your business navigate social me-dia to your advantage.

Plan and market BetterPlan better by leveraging SAP’s new in memory platform (HANA) to enable your strategic merchandise planning processes. SAP Promotion Management for Retail (PMR) helps retailers improve their bottom-line profitability by planning, creating and executing more strategic and profit-able promotions. You can Market Better with the SAP Pre-cision Retail Mobile Solution by increasing traffic and sales with personalized consumer information to influence be-havior before a purchasing decision is made.

merchandise BetterSee how SAP is investing and delivering new merchandis-ing capabilities and how the SAP platform can manage your complex business processes. Mobile access to key mer-chandising processes that enhance your customer service in the store will be showcased. Managing your POS data in real time on SAP’s in memory platform – HANA - for sales audit and loss prevention analysis can also be seen.

Supply and distribute BetterHear how the SAP supply chain suite makes it possible to fully automate replenishment and supply chain processes and ensure you have reliable forecasts and can effectively manage your entire enterprise supply chain. See how you can enjoy fast time-to-value and low total-cost-of-owner-ship with cloud-based strategic sourcing solutions from SAP Ariba.

Sell and Service BetterWith so many channels to manage today find out how SAP’s platform can help you across all your channels today and in the future. SAP’s suite of customer experience solu-tions includes Mobile POS and Loyalty applications along with several in store customer service solutions. Come by and see how SAP has partnered with Cisco’s technology to

In the SAP Retail without boundaries zones we will have leading-edge demonstrations on mobile technology for your convenience.

RETAiL WiThOUT BOUNdARiES dEmONSTRATiONS SAP BOOTh 1407

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enable an in store consumer location application and how this can be leveraged to provide enhanced customer ser-vice and marketing opportunities.

Also see how SAP delivers Mobile Payment solutions in the ARTS booth on the show floor.

Operate and Execute BetterSee how SAP has the leading platform for all of your key fi-nancial pillars from financial planning and consolidation through the management of your global financial business operations. Hear how SAP SuccessFactors, provides cloud-based HR business execution solutions and delivers busi-ness alignment, team execution, people performance, and learning management solutions to Retail organizations of all sizes.

SAP in the ARTS Booth 2253*

Sell and Service BetterWith so many channels to manage today find out how SAP’s platform can help you across all your channels today and in the future. SAP’s suite of customer experience solu-tions includes Mobile POS and Loyalty applications along with several in store customer service solutions. Stop by the ARTS booth to see SAP’s mobile payment demo.

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meeting Topics

We want to ensure you are able to secure the correct re-sources and demonstrations during your meeting, thus, please work with your account executive to schedule meet-ings onsite.

CONTACTS

If you are in the US and need assistance determining your AE, please contact: Eileen Martin eileen.martin@sap.com 1-610-661-4417

International customers, please contact: Rae Leyshon rae.leyshon@sap.com +33-1-53-53-78-85

Please let us know which of the following meeting topics will help guide your meeting experience. Please ensure you ask for any specific demonstrations or presentation topics, SAP executives, Industry Principals you wish to attend the meeting:1. Analyze Your Business Better2. Plan & Market Better3. Supply & Distribute Better4. Operate & Execute Better5. Sell & Service Better6. Merchandise Better7. Your Personal Topics

During your time at NRF, SAP will have 9 meeting rooms available for you to meet 1:1 with key executives, your retail peers and our partners.

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Bowlmor Laneswww.bowlmor.com/times-square222 W 44th Street (Btw 7th & 8th)New York, NY 10036Date: January 14, 2013Time: 7:00 p.m. – 10:00 p.m.

Join SAP and our sponsoring partner, Capgemini, for our exclusive NRF reception on Monday, January 14th at Bowlmor Lanes’ Central Park Lounge.

The invitation-only event will take place at the NYC hot spot Bowlmor Lanes, located in Times Square at the Old New York Times building. Bowlmor Times Square has been hailed as the “Epcot of Bowling” and continues to be a pre-mier entertainment destination in Manhattan.

After a full day at NRF, this is the perfect opportunity to network with your peers in a relaxed environment in the modern ‘Central Park’ lounge. Enjoy plenty of hors d’oeuvres while you network with your peers or participate in a friendly game of bowling with full video screens and glow-in-the-dark lanes.

Attendees must have a wrist band to enter the event. Please pick up your wrist band at the SAP Booth #1407 on Monday, January 14, 2013.

REgiSTER hERE

Join Us For an Evening Reception at Bowlmor Lanes

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Join SAP, top retail analysts, and C-level executives for ROI SuperSaturday Analyst Day 2013 on Saturday, January 12, 2013, in New York City. Hear about the latest data and trends in the retail industry before you attend the National Retail Federation (NRF) Annual Convention & EXPO, January 13 - 16, 2013.

Attendance is free for retailers, and 100% of proceeds from SAP’s sponsorship will go to help the Retail Orphan Initiative. Register today

Last year, SuperSaturday Analyst Day hosted retailers representing over 106,000 re-tail stores. Space is limited, so don’t miss the opportunity to attend.

Learn more and register now.

ABOUT ThE RETAiL ORPhAN iNiTiATivE

The Retail Orphan Initiative has helped over 110,000 vulnerable children worldwide, with 41 projects in just over three years.

For more on the Retail Orphan Initiative or the Food For Orphans Organization visit the following links:Retail Orphan Initiative: www.retailroi.orgFood For Orphans: www.foodfororphans.org

Saturday, January 12

9:00 a.m. – 4:00 p.m.

PwC Auditorium

300 madison Avenue

New York, NY 10017

help SAP Support the Retail Orphan initiative at SuperSaturday Analyst day 2013

“Text “ROI” to 69986 to experience SAP Sybase mobile messaging. SAP will contribute $5.00 to the Retail Orphan Initiative up to $10,000 for every text of “ROI” to 69986.

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SAP on the Show Floor – Booth 1407, ARTS 2253

Engaging with SAP at NRF Phase Nine Construction Zone

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SAP is a sponsor of the ARTS booth – we will have a demo pod in the ARTS booth, 2253

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Complimentary Expo Hall PassJacob K. Javits Convention Center, New York CityJanuary 13 – 15, 2013

EXPO Level 1 • Jan 13 4:30 PM - 6:00 PM • Jan 14 9:00 AM - 6:30 PM • Jan 15 9:00 AM - 5:00 PM

EXPO Level 3 • Jan 14 9:00 AM - 6:30 PM • Jan 15 9:00 AM - 5:00 PM

Compliments of SAP Retail • Booth # 1407, Hall 3B, Level 3 • Register online to activate at www.nrf.com/annual

Retailers can register for a FREE EXPO Pass. Non-Retailers can purchase the EXPO Pass.

make Sure You Remember

FREE PASS

Compliments of : SAP Retail

Booth Number: 1407

Invitation code: 523

Register online to activate! www.nrf.com/annual

CONNECT WiTh SAP RETAiL

@sap_retail#sapnrfConnect with SAP at NRF!Contact your account team or email retail_forum@sap.com

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